Cubitus-latest

[Mighty_Kraken]

Originally Posted by strettyend

This thing is heinously ugly

Feels like Patek fired their design and marketing department and Thierry said to himself: “How hard can it be to design a new watch??? See, it only took me 5 minutes to come up with a genius name and case. Mhh now I only need to choose a entry level pricing so that also poor people can effort it…”

Worst release since Invicta was born.

[enthusiast]

Originally Posted by Mighty_Kraken

Feels like Patek fired their design and marketing department and Thierry said to himself: “How hard can it be to design a new watch??? See, it only took me 5 minutes to come up with a genius name and case. Mhh now I only need to choose a entry level pricing so that also poor people can effort it…”

Worst release since Invicta was born.

As a matter of fact, he did.

His ex was the "Head of Creation".

[ndirish2001]

This thing is to the Nautilus what the Royal Oak Offshore is to the Royal Oak. Its proper name should be Nautilus Cubitus. And all of Stern’s insistence that he discontinued the 5711 because he didn’t want the Nautilus to define the brand was pure semantics. How did he think it was a good idea to give it the same dial and the same fucking bracelet (which, by the way, looks way too curvy for such a square watch)?

[DGP]

Someone killed the goose that laid golden eggs and replaced it with the Emperor and his new clothes

[z train]

Makes me even look at the Nautilus weirdly

[helloworldies]

Originally Posted by helloworldies

this would look a lot better on an integrated bracelet with no complications

i think this still holds as the steel model isn't bad!

[sampelligrino]

This is like a car crash and I can't avert my eyes away

Why did Thierry say they don't want to be known for the Nautilus and then bring us Cubenaut for the first new model release in 25 years for the brand...

[jgottsman11]

Holy moly 45mm? The actual live release photos look atrocious

[pam66]

when you run out of ideas and you try to square the circle.....

[enjoythemusic]

Originally Posted by DGP

Someone killed the goose that laid golden eggs and replaced it with the Emperor and his new clothes

To be fair, it's just a hiccup. Maybe a much-needed wake up call. If Patek has board members, this may be the perfect opportunity to replace certain employees with visionaries and wise passionate lover(s) of horology into proper corporate positions.

My hopes were high to see PP's new Conneseur Series of newly developed top-level high-end movements. PP going upscale where many independents invest many watchmaker hours creating parts and very detailed hand decoration. In this case, it would be new square movements 'made to measure' for the cases. The movement decorations would be 'next level' never before seen from PP to ensure they stay relevant given modern horology's many 'competitors'.

[Champagnepapi]

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[Gandor]

Wow the on the wrist shot makes it look like those metal apple watch cases with a patek watch face on it. Why is it so massive.

[norcalgt3]

Originally Posted by Gandor

Wow the on the wrist shot makes it look like those metal apple watch cases with a patek watch face on it. Why is it so massive.

it's a 45 mm watch. it is massive

[Greenp]

Originally Posted by Gandor

Wow the on the wrist shot makes it look like those metal apple watch cases with a patek watch face on it. Why is it so massive.

Young people love big in your face watches.

[CarForHire]

“Now you understand why we shut down the 5711,” Stern said today in Munich. “I already knew we had to make space for this one. It’s a chess game, that’s how I see it. I anticipate many plays ahead.”

[pam66]

the new watch line shows the limitations of amateurish family owned design inspirations. actually, it is quite funny in that grandeur ceremonial presentation set up. you are led to think something great is going to come until reality sets in:::))))

[Vince_76]

Originally Posted by CarForHire

“Now you understand why we shut down the 5711,” Stern said today in Munich. “I already knew we had to make space for this one. It’s a chess game, that’s how I see it. I anticipate many plays ahead.”

You’re losing the chess game buddy

[321Forever]

Originally Posted by pam66

the new watch line shows the limitations of amateurish family owned design inspirations. actually, it is quite funny in that grandeur ceremonial presentation set up. you are led to think something great is going to come until reality sets in:::))))

Agreed. It's just not a great design. There are so many great designs out there, the kind of stuff that ends up on display at MOCA.

For example, follow the evolution of the 356 to the 911 is a nice case. An early iteration of the then 901 was not pretty (Type 754 T7). The released version turned out much better. The 996 was panned and still receives a lot of criticism for the lack of aggressiveness of the design. Public opinion can be a valid criticism of design.

Given that there really is practically no independent watch media, this forum's reaction speaks for itself.

[pam66]

Originally Posted by Vince_76

You’re losing the chess game buddy

well, he might not (economically) although he deserves it (in terms of contents).
the emperor has lost his trousers but people might like him naked:::)))

[enthusiast]

If you read many of the comments, AP and now finally PP seem to have lost the nimbus of haute horlogerie.

All of this is due to unwise strategic decisions in family-owned businesses that alienate more and more loyal customers.

It is becoming increasingly difficult to enjoy watches from these brands without ignoring the aura of vulgarity and arrogance.

The pricing is out of touch with reality.

Quite a few rational people wonder how many ridiculous hoops they have to jump through to throw their hard-earned money at a company for which they are just a small and replaceable factor in the equation.

The pursuit of maximum profit at all costs, ignoring the reputation that has been built up over decades, has led to an irreversible damage to the image of these companies.

[Vince_76]

Originally Posted by pam66

well, he might not (economically) although he deserves it (in terms of contents).
the emperor has last his trousers but people might like him naked:::)))

Haha yeah. Economically sure this thing will sell out because of Stern fanboys 🤣

But let’s call a spade a spade given his recent comments on nautilus (which in retrospect is super disingenuous). I don’t think this will help the legacy either.

[MRBolton]

I can't decide fully how I feel about it. I asked to be put down for the olive dial, but I think the MSRP is quite high. I also do not understand why they would discontinue the olive 5711a, only to come out with a new version of it that seems to be hated by 80% of Patek fans.
I'd love an olive 5711a, but seeing as this is the closest I could ever get to one, I think I could get used to it.

[PandaCansado]

I've been wanting a square watch, this seems up my alley. I dig it.

[Ashj52]

I cant believe the size - im guessing its a similar size to a large cartier santos. Wish they had kept things smaller

[robain]

I actually like this new design a lot. New lines, thin case and elegant bracelet....

[Champagnepapi]

What y’all think? Is cubitus worth the extra $10K?





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[enjoythemusic]

Originally Posted by Ashj52

I cant believe the size.... Wish they had kept things smaller

Santos is your go-to. ~40mm or smaller as there are various sizes, and styles/metal combos. Plus the Santos is a true sports timepiece due to having 100m waterproof rating. A mere 30m wp rating in my life is just begging to fog up and then might be an expensive 'out of warranty' rebuild to remove trapped moisture.

Santos wins imho.

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[Aboutderntime]

I believe that 45 mm is the diagonal across the case. From 10 to 4. Anyone want to pull out the Pythagorean theorem to estimate the width and length? :)

[HMHM]

Originally Posted by Champagnepapi

What y’all think? Is cubitus worth the extra $10K?





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I don’t think it’s worth the 10k difference. And I suspect Patek is positioning the Cubitus to be above both the Nautilus and the Aquanaut as per my previous comment. Even looking at the website, the Cubitus is listed first from the left, just below the grand complication.

It’s a very unusual situation of what Patek is doing - trying to eclipse its own product with another similarly looking product but at higher price point.

[Gebbeth]

Originally Posted by Gebbeth

This kinda looks like a watch that was designed by committee. The committee being sales, marketing, design, jewelers, engineering/technical, and the finance guys.....plus Stern having the most say.

It feels like marketing was saying "We need a new entry level model to create new markets for Patek."

But the sales guys said "Can't make it a dress watch then, because no one buys dress watches, and it's not what young hip people want."

And then the design folks said "Well it turns out young people want sports watches, and what's more iconic a sports watch for Patek than the Nautilus."

But Stern then said "Look, we don't want to be the Nautilus company, so we have to think of something else."

And then the finance people said "Well, if we go completely new, then we're talking about extended design and development time, new tooling, new machinery, lots of sunk costs we may never recover if this thing is a dud."

Then the marketing people said "Well we can't pass on those costs to the young hip consumers we are targeting....it would be too expensive."

Then Stern said "Ya, you are correct. We can make it expensive, but not too expensive."

Then the technical team said "Minimum, new watch, possibly new, lower cost movement, new tooling etc.....tens of millions of Swiss Franc.....probably more. Plus no guarantees on timing."

Stern then says "So where can be lower the price point? Where can we go? How about quartz?"

Everyone except Stern starts laughing uncontrollably....almost rolling on the floor....until they notice Stern is not laughing.

They all collectively catch their breath, and then say "Ya....quartz. Brilliant idea."

The design guys then say "Okay, we can make something Nautilus/Aquanaut-ish. Will save money and costs. We can design something quickly."

Technical guys say "Quartz is done. We already know where to go. Solid case back, even better since we don't need to make the quartz look good."

Finance people says "A million or two Swiss Francs max on costs."

Technical guys says "Give us some time on tooling once you guys make the Nautilus....ummm....new-Nautilus design final."

Marketing guys say "We need a new name. Remember, we're not the Nautilus company."

More uncomfortable chuckles.

Meanwhile, somewhere in the background, there is a young intern from Belgium who's reading a comic book about a bear during his lunch break.

Subconsciously, the sales guys think..."that Cubitus character is such a loon.....wait a minute......man, am I hungry."

"How about Cubitus?"

Fast forward..............to now.

I stand corrected. The conversation was more like:

STERN: "Patek needs a new watch line. We need younger people, to create a new generation of Patek collectors!"

FINANCE/SALES/MARKETING/DESIGN/TECHNICAL PEOPLE (in unison): "What were you think boss?"

STERN: "Make something that looks like a Nautilus, but not a Nautilus. And call it something like Nautilus, but not Nautilus."

FINANCE/SALES/MARKETING/DESIGN/TECHNICAL PEOPLE (in unison): "Done boss!"

STERN: "Oh, and charge $40K base. We don't want the riff raff around Patek,, and we got to make the company look nice and rich for LV."

FINANCE/SALES/MARKETING/DESIGN/TECHNICAL PEOPLE (in unison): "But boss....I thought you said you wanted a younger crowd and new generation of collectors...and......."

STERN (cutting them off): "I SAID CHARGE $40K BASE."

FINANCE/SALES/MARKETING/DESIGN/TECHNICAL PEOPLE (in unison): "Done boss. Done."