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Old Today, 12:41 AM   #1
Djoker48
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AD’s are telling me that they can get a steel Daytona faster than a Pepsi

What is going on? Are these artificial games by Rolex?

What I’m unable to reconcile: There are more 2024 Pepsis on C24 than all previous years and the year isn’t even done yet. While many of them would be repeat or ghost listings in true C24 fashion, this would also apply to previous years making the comparison like to like

Net: Hearing the above from ADs I trust, less Pepsi NWA incomings than previous years yet the numbers not supporting this supposed scarcity. I’m not sure how to reconcile the two
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Old Today, 12:48 AM   #2
123Blueface
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To me it’s simply demand and supply.
The only consistency is consumer demand will be ever evolving.
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Old Today, 12:51 AM   #3
Manamana
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Next batch may be a Pepsi batch and the Daytona will be scarce. Looks like Rolex concentrating on churning out the new Daytona model. Pepsi will always be there, no discontinuation, no two women only doing the red/blue bezel, no breakage of red/blue bezel.
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Old Today, 12:54 AM   #4
OTX
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My dealer in Milwaukee who is a straight shooter told me the same thing. He said people have no idea how hard is it to get a Pepsi. Heard same from friends all over the country. I’m guessing there might be some truth to the manufacturing issues or Rolex is cutting production on purpose to make it the next Daytona. Who knows!
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Old Today, 01:23 AM   #5
Divingdeep87
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Same from my AD/friend.
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Old Today, 01:37 AM   #6
cdmorenot
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Same here. A few days ago I replied to a thread detailing what my AD has gotten over the past 19 - 21 months while still waiting for a single BLRO to come through.

This particular AD I have an exceptional relationship with and I completely trust them.
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Old Today, 01:50 AM   #7
SubDate
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Total speculation, but curious if the reason why Pepsis are so rare is because they are phasing out for a Coke in 2025? Who knows.
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Old Today, 02:07 AM   #8
CH69
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Does it make the Daytona easier to get? Or just harder for the Pepsi?
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Old Today, 02:09 AM   #9
Djoker48
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Quote:
Originally Posted by SubDate View Post
Total speculation, but curious if the reason why Pepsis are so rare is because they are phasing out for a Coke in 2025? Who knows.
But that's the thing: they're rare qualitatively not not quantitatively basis C24 data
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Old Today, 02:21 AM   #10
wm82
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It's cause they use the bezel inserts on the white gold pieces rather than the steel. Ask your AD how hard it is to get a wg pepsi.... That's right.
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Old Today, 02:32 AM   #11
omar-rye
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People might think getting a Pepsi allocation is more realistic than landing a stainless steel Daytona, especially up until recently. Because of that, there are more GMT buyers and people asking for it compared to Daytona buyers. The Daytona has this vibe that makes a lot of people hesitate to even ask for it without a solid purchase history.
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Old Today, 02:35 AM   #12
Mystro
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Seriously doubt it. Talk is cheap, take them up on it and see what happens. It’s just another GMT with a workhorse movement so hardly more rare than any other GMT. The production GMT numbers are split in half to each bracelet configuration so what might seem like less production is really not. History has shown people won’t even ask for Daytona anymore as it’s in another level of “not gonna happen”.

This new “rare GMT” narrative seems to be a way of moving the BLRO up to increase its AD bundling potential.
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Old Today, 02:37 AM   #13
Marcjvr
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Good news for Pepsi flippers I guess
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Old Today, 02:48 AM   #14
Guppydriver
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To be fair though..

A Pepsi is one watch..

A Steel Daytona consists of two..

Between the black and white dial, I’d assume there are more Daytona’s produced than BLRO’s
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Old Today, 02:49 AM   #15
CH69
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Quote:
Originally Posted by omar-rye View Post
People might think getting a Pepsi allocation is more realistic than landing a stainless steel Daytona, especially up until recently. Because of that, there are more GMT buyers and people asking for it compared to Daytona buyers. The Daytona has this vibe that makes a lot of people hesitate to even ask for it without a solid purchase history.
Quite true. I know a lot of friends who think that way. Sometimes it is also a result of the subtle signals that they sense from some ADs as well.
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Old Today, 03:08 AM   #16
JRell
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Ask 100 ADs, get 100 different answers. Either SS Daytona is much harder to get at my AD.
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Old Today, 03:15 AM   #17
Hollie_Rollie
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AD’s are telling me that they can get a steel Daytona faster than a Pepsi

Quote:
Originally Posted by Guppydriver View Post
To be fair though..

A Pepsi is one watch..

A Steel Daytona consists of two..

Between the black and white dial, I’d assume there are more Daytona’s produced than BLRO’s

Agreed! Good analysis

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Old Today, 03:51 AM   #18
cdmorenot
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Quote:
Originally Posted by omar-rye View Post
People might think getting a Pepsi allocation is more realistic than landing a stainless steel Daytona, especially up until recently. Because of that, there are more GMT buyers and people asking for it compared to Daytona buyers. The Daytona has this vibe that makes a lot of people hesitate to even ask for it without a solid purchase history.
Interesting theory and you may be on to something here!
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Old Today, 04:59 AM   #19
ronricks
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Pepsi is not ‘rare’ or scarce. It’s a mass produced modern Rolex. People are so gullible.
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Old Today, 05:09 AM   #20
Cassian739
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My AD said similar, both a VERY difficult, but Pepsi is harder as they just don't get as many.
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Old Today, 05:09 AM   #21
Djoker48
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Quote:
Originally Posted by omar-rye View Post
People might think getting a Pepsi allocation is more realistic than landing a stainless steel Daytona, especially up until recently. Because of that, there are more GMT buyers and people asking for it compared to Daytona buyers. The Daytona has this vibe that makes a lot of people hesitate to even ask for it without a solid purchase history.
Quote:
Originally Posted by ronricks View Post
Pepsi is not ‘rare’ or scarce. It’s a mass produced modern Rolex. People are so gullible.
It’s all relative. Everybody here knows it’s a mass produced watch. It’s not as rare as say a Lange or Vacheron. But could it be scarcer than the submariner, batman or others? Possibly yes.
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