Cubitus is an extremely disappointing step for Patek.

[Gandor]

Thierry Stern has been adamant in various interviews that he does not want Patek to become a one watch brand. With the discontinuation of the 5711 in steel in 2021 it seemed like the brand was going to really attempt elevate the cultural impact of its other lines. Yet, instead we were greeted with the 5811 in the more profitable gold not too long after the steel discontinuation.

The folly continues with the newly introduced Cubitius whose design feels like something dreamed up by an ambitious Pagani designer trying to not infringe on the Nautilus design while still making what is clearly a Nautilus.

When rumors of what Cubitus could have been were bubbling, the natural gap in Patek's collection is a proper dive watch (especially after their 30m standardization, which by the way really patek?). Instead we have a Nautilus thing that does the same thing as the old Nautilus but now square. There's nothing wrong with extending a collection. Think of the AP Royal Oak versus a Royal Oak Offshore. The offshore is an extension of the royal oak design language while expanding the capabilities of the watch in order to meet a new set of requirements. The cubitus does none of this.

Will the Cubitus print money? I have little doubt. Patek is in full control of the supply and can easily make this watch "hard to get" creating a trickle down reseller market. What is clear is that Patek has become creatively bankrupt if their first foray into a new line after so many years is a homage to a watch they don't even really like.

[Gelateria]

Completely agree. Patek milked the discontinuation of 5711 with a green dial, then milked it once more with a Tiffany dial, then milk it even more with the 5811, and now this. They said they want to move out of nautilus, what a load of bullcrap.

I disliked AP being a one watch brand but at least they're honest and they take real risks. 1159 is absolutely hideous but at least it's massively different. When 1159 failed to be a hype they are honest about what it is now which is essentially ransom for a RO, you will get a RO if you pay up for a 1159 unlike the bullshit you have to go through with patek itself and their ADs.

Patek pretends to have morals but in fact is the most corrupted, and the cubitus is just a continuation of this. Hopefully this is a fake then I can at least take back like 20% of criticism here but damn