Every discontinued Rolex model name

[keeso]

Originally Posted by temporaltactix

I guess it was easier or perhaps common practice a few decades to brand each dial with the name of the jeweler? And then the practice stopped once reselling became popular? Just guessing here

I think it was indeed more common in the past for jewellers to brand their watch dials, customising and enhancing the prestige. The practice was reduced possibly because of the increase in reselling, as collectors sought original manufacturer branding for authenticity and higher resale value.