Antagonist view :: Patek is in worse position compared to AP

[messikens]

Ok so hear my theory out why PP is in a worse market position vs AP at the moment (and notwithstanding the legacy chops of being THE brand):

1. While PP/TS pretended that it didn't want to become the nautilus company, effectively it had been that way for 6+ years at this point, where most purchases were propping up the desire to get one or more Naut/Aqua allocations eventually while taking a hit

2. Most true halo pieces (chime, handpaint, grand comp) are so expensive and so far out from a customer perspective that their relevance is diminished

3. The large in between in the catalogue is both WAY more expensive for MSRP and WAY discounted vs AP in the secondary market

4. Therefore TS really only had the option of creating a fake proxy halo watch (that is $10k more expensive than the Naut - mainly to get people getting used to the inflated MSRPs for all their other watches) while further reducing supply of the true Halo Naut watch... Both in order to ensure people buy their "take a terrible hit immediately" in-between catalogue pieces

While AP I would venture has by and large more "desirable" regular models and more palatable prices and the MSRP hit is not as pronounced as PP for most of them


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[cascavel]

I don't see it. PP still has the Aquanaut line and the 5811 along with whatever other Nautilus they still make. The Cubitus will sell out without any problem.
AP has an old and limited product line that new collectors like and older collectors already have.

[1William]

Maybe. I have never been a fan of PP or AP for varying reasons but do acknowledge them as good brands. My AD is a PP AD and it is funny to watch the preening owners and buyers of the brand. I go to most, if not all, of the events at the AD and I always enjoy the PP events for the comic relief of interacting with the owners and fans of the brand. The arrogance of PP starts with Mr. Stern and transcends down the line. I believe PP will be sold in the near future to LVMH or the like and we will then see a much different company. Maybe better but probably not. AP has done well chasing the dollar and are basically a one trick company with some variation.

[John Doyle]

With AP, my 15400 is enough - i don't need to buy anything else. Maybe a Code if they really come up with a great dial / complication that is not uber expensive (maybe smaller size too). Wish they still had the millenary / jules audemars lines so they could experiment with them.

With PP, you truly have countless models you could aspire to purchase, which really look different. The chase is more than half the fun in watch acquisition so I don't mind waiting while trying to save up for the next big purchase I plan, regardless of the delta between the sports models / complications and grand complications. Again it's a just a watch, if i'm not happy, i can take my business elsewhere.

[APhound]

I don’t think they’re a nautilus company.. I have a 5711 as well as a 5968 and 5164r- awesome watches- but nothing compared to the real watches.


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[Gelateria]

Crazy take saying AP has a larger desirable regular models.
As shitty as TS is, the classics and complication models from patek comfortably exceed what ap has.
Hell, Ap doesn't even have a classic and basic dress watch

[APhound]

I think AP does a great job of keeping their line exciting. I’ve never gotten bored and love 95% of what they do. Love the brand and love wearing their watches.
Both PP and AP know what they’re doing, they’re the top 2 period.



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[NYG1121]

AP is a one trick pony. PP is not. We should really appreciate that otherwise things would be very boring.

[codecow]

Originally Posted by APhound

I think AP does a great job of keeping their line exciting. I’ve never gotten bored and love 95% of what they do. Love the brand and love wearing their watches.
Both PP and AP know what they’re doing, they’re the top 2 period.



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Hah I have been debating trading out some Patek and Rolex I have in the safe for that exact reference.

[APhound]

Originally Posted by codecow

Hah I have been debating trading out some Patek and Rolex I have in the safe for that exact reference.

I traded three watches for it. You should do it. It’s incredible. Just do it


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[ChetBaker]

I rate VC more than AP. I wish they’d kill the Code and get back to making proper dress watches.