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#1 |
"TRF" Member
Join Date: Mar 2018
Location: West palm beach
Posts: 14
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Starting to get pissed at AP.
I’ve played the game with AP. Gone into many boutiques, chatted with sales reps, I’ve put my name down for a RO, I’ve even bought a Code. Still, anytime I ask to buy a RO I’m told they don’t have any to sell me. I just left the boutique in London and I felt they weren’t even interested in talking to me. I had to lead the whole conversation. AP is going to seriously alienate customers soon with the sales tactics they employ.
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#2 |
"TRF" Member
Join Date: May 2015
Real Name: Norman
Location: CA
Watch: Rolex, PP, AP, ALS
Posts: 168
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I scratched the AP itch with a 14790 I bought grey (of course) earlier this year. I have no interest whatever in playing their "journey" game.
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#3 |
"TRF" Member
Join Date: Mar 2018
Location: West palm beach
Posts: 14
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It’s not even a journey if everytime you go it’s a dead end.
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#4 |
"TRF" Member
Join Date: Jul 2005
Real Name: Denis
Location: Flanders, EU
Watch: Diver watches
Posts: 1,970
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I am so sorry for you. It's frustrating. I understand completely.
Why don't you ask directly why you can't buy the RO. Ask for transparency! In 2019 I desperately wanted the then launched 15500 and ordered it at the AP boutique by email. They called me and we had some sort of "interview". I was deemed "worthy" because in 2022 I got the call. Still happy and grateful about that. A few weeks later, so still 2022, I asked for the ROO in baby blue, Ref. 26238ST.OO.A340CA.01. My boutique contact said she would put me on the list but we are now more than 2 full years further and nothing. Thinking about it I believe I destroyed all my changes by arriving at the boutique in shorts, with my 3 young kids and wife. I was deemed "not worthy'" anymore. I accepted it and moved on. It is what it is. It's a strange world and sometimes we just have to let it go. ![]()
__________________
AP - BP - UN - GO - GS - JLC - RLX |
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#5 | |
"TRF" Member
Join Date: Mar 2016
Location: Aspen
Posts: 814
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Quote:
I personally feel like sometimes we over think things with AP. The SAs and managers are normal people and most of the time, they are very nice people. When we picked up my wife's RO....they gave my kids stuffed bears and security was playing with them the whole time. |
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#6 | |
"TRF" Member
Join Date: Mar 2019
Location: San Francisco
Posts: 2,969
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Quote:
lol I know you must be joking but why would the boutique deem you unworthy because you brought your kids and wife and you were wearing shorts that’s just insanity - who thinks like that Sent from my iPhone using Tapatalk |
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#7 | |
"TRF" Member
Join Date: Jul 2023
Location: USA
Posts: 146
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#8 | |
"TRF" Member
Join Date: May 2017
Location: Long Island
Posts: 537
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Quote:
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#9 |
2024 Pledge Member
Join Date: Jan 2018
Location: Rolex planet
Watch: Sub
Posts: 115
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I’m also done with that crazy people. Just buy grey. The prices differences is short
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#10 |
"TRF" Member
Join Date: Mar 2018
Location: West palm beach
Posts: 14
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It has come to the point where I don’t want to have loyalty to the boutiques
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#11 | |
"TRF" Member
Join Date: Aug 2023
Location: Florida
Watch: All of them
Posts: 582
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Quote:
One thing to remember is that each Boutique gets like 1 watch a day to sell. also I had amazing luck in Spain and Italy for walk in watches Get out there and Hunt my brother and Just make sure you are Texting your SA and stay in contact with them thats what has worked for me! Cheers |
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#12 |
2024 Pledge Member
Join Date: Oct 2017
Location: nyc
Posts: 6,577
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if you're from florida what are you telling the boutique in london? if they know you're not local it's not really surprising that they don't really wanna put any effort into working with you. people always recommend just working with one boutique
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#13 |
"TRF" Member
Join Date: Feb 2024
Location: Atlanta, GA
Posts: 91
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I waited 2 1/2 years from our boutique here for a 15550 or 26715 only for the boutique to close completely this year. AP is opening another one that will be AP owned later this year but that would restart the process. Will most likely bite the bullet, buy grey, and move along.
My issue is I am having trouble finding anywhere around here I can actually try on a few different models to know which size I want before going grey. 37mm RO, 38mm ROC, or Jumbo |
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#14 | |
"TRF" Member
Join Date: Aug 2023
Location: Florida
Watch: All of them
Posts: 582
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Quote:
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#15 | |
"TRF" Member
Join Date: Mar 2019
Location: San Francisco
Posts: 2,969
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Quote:
So the Hermes takeover is confirmed :) how in the hell does that work ? Can I use my Loro Piana sales person to get me a Ferrari and an AP openworked ? Sent from my iPhone using Tapatalk |
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#16 | |
"TRF" Member
Join Date: Sep 2021
Location: SFO
Posts: 1,191
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Quote:
If you don't plan on collecting multiple pieces, prices are back down to acceptable levels over retail for most regular ROs. Pay today, get tomorrow, save yourself the "journey" / empty coffee talk. If you are considering having a multi year sales relation, then I'd keep at it but make it clear that you've been quite consistent and would like to see / experience some reciprocity. Sometimes being honest about it (and also acknowledging you already bought a Code) can certainly help... |
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#17 |
"TRF" Member
Join Date: Mar 2019
Location: Hillsborough
Posts: 743
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I bought a 15202ST grey. I've dealt with the service center in FL for extra links and such. Has been great
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#18 |
"TRF" Member
Join Date: Jun 2012
Location: Europe/Asia
Watch: AP/Rolex
Posts: 1,321
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You need to work with the one boutique/SA rather than several. Overseas boutiques will generally recommend you continue the relationship with your local, they are usually helpful if you’re just visiting and looking around though.
Sent from my iPhone using Tapatalk |
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#19 | |
"TRF" Member
Join Date: Mar 2011
Real Name: B.
Location: Beverly Hills, CA
Posts: 3,506
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Quote:
__________________
Richard Mille RG RM030 || Richard Mille RM72ti || AP 26240 50TH Green Royal Oak Chrono || AP Royal Oak Off Shore Gulf Blue 26238 || AP Royal Oak Blue JUMBO SS 15202ST || AP ROO Diver Green 15720ST || ♕ Rolex Platinum Daytona Diamond 116506 || Cartier Santos |
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#20 | |
"TRF" Member
Join Date: Nov 2019
Location: Hawaii
Posts: 36
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Quote:
Dude It has two points of view. One is numbers and bottom line, if you go gray in today's market situation, it is much more profitable "than the journey" in the boutique. Buy a code for 30-40% less. Jumbo at 10-20% above and Royal Oak at more or less the retail price. If you want company and personal attention AP house are the best in the business. You will receive the best service, conversation and swag in the market. Ultimately decide what is most important to you. Ap 26315 panda - Ap code 11.59 - pp5167A - Daytona 116520 balck dial - 116520 white aph dial - daytona - 116500ln - Ap 15720 green khaki- submariner 1680 mark II |
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#21 | |
"TRF" Member
Join Date: Apr 2024
Location: Argentina
Posts: 24
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Quote:
The only pieces in the journey that will give significant numbers advantage are ceramic, but if you aren't already a multi year customer of AP you have no chance of getting one. |
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#22 |
2024 Pledge Member
Join Date: Feb 2010
Location: USA
Posts: 99
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#23 |
"TRF" Member
Join Date: Mar 2019
Location: San Francisco
Posts: 2,969
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Probably 20% premium or so https://www.europeanwatch.com/watch/...l-4-53370.html Sent from my iPhone using Tapatalk |
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#24 | |
2024 Pledge Member
Join Date: Feb 2010
Location: USA
Posts: 99
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Quote:
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#25 | |
"TRF" Member
Join Date: Mar 2019
Location: San Francisco
Posts: 2,969
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Quote:
Plenty of 15500 in the mid 30s as well but yes I was comparing it to the 15510 retail not really fair to compare it to the 15400 retail pricing but maybe I’m wrong Sent from my iPhone using Tapatalk |
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#26 | |
"TRF" Member
Join Date: Dec 2019
Location: USA
Posts: 45
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Quote:
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#27 |
"TRF" Member
Join Date: Mar 2011
Real Name: B.
Location: Beverly Hills, CA
Posts: 3,506
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Lucky to find a 16202 at min 50% premium to msrp. Maybe he meant 15202.
__________________
Richard Mille RG RM030 || Richard Mille RM72ti || AP 26240 50TH Green Royal Oak Chrono || AP Royal Oak Off Shore Gulf Blue 26238 || AP Royal Oak Blue JUMBO SS 15202ST || AP ROO Diver Green 15720ST || ♕ Rolex Platinum Daytona Diamond 116506 || Cartier Santos |
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#28 |
"TRF" Member
Join Date: Oct 2015
Location: Virginia
Posts: 10
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Where did you buy the Code? That SA is your assigned SA whether you like him/her or not. You can't just go to another one or a different boutique to purchase just because you want to. It's just not how it works with them and their stupid CRM and sales ops. You have to actually internally request a transfer to who/where you're assigned and reset your wishlists, otherwise what you're doing is simply "touring" and wasting your breath and time. The market is crashing so fast for AP anyway that eventually no one is going to want to even baghold certain ROs anymore that there's going to be no point to visit boutiques anymore other than to visit the parts and service people and eat their free chocolate.
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#29 | |
"TRF" Member
Join Date: Mar 2016
Location: Aspen
Posts: 814
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Quote:
I am all for a price adjustment and the ability to buy whatever AP I want...but the speculators and people that didn't really want the watch in the first place (just to make a buck) are the only ones that will go away. |
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#30 |
2024 Pledge Member
Join Date: Feb 2017
Location: USA
Posts: 4,370
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That is not true at all. Many true collectors do not buy into buying something else to get what they want, myself included. I am not saying I am going away but I am certainly not going to buy a Code I do not want in order to get another reference I do. It is in fact turning a lot of people off and I do believe eventually they will have to make an adjustment here.
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