Logo dials

[powerfunk]

Rolex made a lot of dials with company logos, team/event logos, military insignias, and Middle Eastern rulers' signatures over the years. Most of them hail from the 1950's-1980's. At one point they advertised corporate-branded Rolexes as a good service award for loyal employees, so they weren't just reluctantly fulfilling special requests--they were actively seeking out clients for it. Here is my attempt to showcase every known type of logo dial to appear on a Rolex.

I wouldn't be surprised if I've covered less than half of the logo dials Rolex ever made; I'm sure they made a lot of as-yet-undiscovered extremely small runs for various organizations. If anyone has pics of any more logo dials, or if you think anything I've listed here is aftermarket, etc. I'm happy to learn!

Retailer co-branding (like Tiffany dials) doesn't constitute a "logo dial" for the purposes of this thread; I wrote a separate thread about this. On with the pics:

Middle Eastern Dials

Saudi Arabia

Saudi crest without signature


Saudi crest with King Faisal signature


Saudi crest with King Khalid signature


Saudi crest with King Fahad signature


Saudi Ministry of Defence


Saudi paratrooper dial (not 100% sure about this one)


Saudi Royal Naval Forces crest


Royal Saudi Air Force


Royal Saudi Air Defense


Majid bin Abdulaziz Al Saud (Governor of Mecca) signature


King Abdulaziz University


King Khalid Military Academy


Saudi Airlines


SNAS (Saudi cargo airline)


Dallah Avco (an aviation-services company)


Samarec (later merged with Saudi Aramco)


Jeddah Refinery


Al-Bilad (Their "primary focus is to serve the growing requirements of IT and Oil & Gas Services within the Kingdom of Saudi Arabia" but they also operate a hotel)


Al-Ittihad Club (Soccer team in the Saudi Pro League)


Saudi Fund for Development





Oman

Oman dial a.k.a. Khanjar Crest


Omani Police


Sultan Qaboos bin Said al Said signature






UAE

Hawk of Quraish (made for Mohammed bin Rashid Al Maktoum)


Dubai Police


Sheikh Zayed bin Sultan Al Nahyan portrait


UAE Air Force


UAE Armed Forces


UAE General Command of Civil Defense (Police)


Abu Dhabi military ("In peacetime, the military forces of Abu Dhabi and Dubai operate separately")


General Sheikh Mohammed Bin Zayed Al Nahyan signature


Sheikh Mubarak Bin Mohammed Al Nahyan signature


Sheikh Sultan Bin Khalifa Bin Zayed Al Nahyan signature (possibly aftermarket?)


Sheikh Mohammed bin Rashid Al Maktoum signature


DUBAL (Dubai Aluminium)





Bahrain

King of Bahrain


Bahrain Defense Force


BANOCO (Bahrain National Oil Company)





Libya

ADWOC (Arab Drilling & Workover Company, based in Tripoli)


Libyan Army


Muammar Gaddafi signature


Kuwait

Sheikh Abdullah Al-Jaber signature


Kuwait Army





Qatar

State of Qatar





Syria

Hafiz Al-Hassad signature (President of Syria from 1971-2000. Sometimes spelled "Hafez al-Assad")





Origin-unknown dials with Arabic script
SAMAD (Based on the wheat maybe it's an agricultural company?)


Unknown bird (If anyone can read this dial that'd be great!)







National/Military/Police dials (Non-Middle Eastern)

Pakistan - 50 Years of Independence


Nigerian Coat of Arms


Map of India (Given to the first Indian Prime Minister, Jawaharald Nehru, to celebrate their national independence. I probably shouldn't include this because it's not really a proper "logo dial" but a cloisonne enamel dial, and there are several cloisonne enamel dials that deserve equal attention, but oh well)


Panama Canal


Italian State Police Diving Unit (Polizia di Stato Sommozzatori)


United States Air Force Thunderbirds (The Thunderbirds are "the air demonstration squadron of the United States Air Force" and the reason why references 1625, 16263 and 16264 are called "Thunderbird")





Company/Organization Dials

Charity/Club/Membership Organization Dials

100 Club of Houston (A charity that provides "financial support to the dependents of law enforcement officers and firefighters who are killed or catastrophically injured in the line of duty in 32 counties surrounding Houston")


American Medical Association


Ducks Unlimited


Freemasons


Optimist International


Phoenix Country Club








Oil Company Dials (Non-Middle Eastern)

Brown Oil Tools Inc. (Houston, Texas)


Circle Bar Drilling Company


Gulf Oil Drilling


Halliburton


Pool Intairdril


Sweetwater Drilling Co.


Tenneco (formerly the Tennessee Gas Transmission Company)


Unidentified Oil Rig logo





Corporate Dials (Non-Middle Eastern, Non-Oil)

American Heritage International


Anheuser-Busch


Arkansas Best


Busch Bavarian Beer


Caesar


Chevrolet


Cigarette 1 (Boat racing team. Possibly aftermarket? I think the ones with a red "1" are definitely aftermarket)


Coca-Cola


Comex


Diamond Alkali


Domino's Pizza (Click here for a breakdown of variants of this dial)


Dow Corning Wright


Global Insurance


Gramco


Hallmark


Honda


Leland E. Green


McNeil Akron


Nalco (Illinois chemical company)


Pan Am Airlines


Pearl Lager Beer


RMS Queen Mary (Circa 1930's, possibly the earliest graphic/logo dial on a Rolex)


Ridgway's


Texas Instruments


United Guaranty


Winn-Dixie (Safety award dials exist for both maintenance and driving)


Woods Industries


Wyatt USI






Team/Event Dials

Baltimore Colts (They were the 1959 "World Champions" a few years before the football championship was renamed "Super Bowl")


Cotton Bowl (The Cotton Bowl watches were Rolexes from 1967-1970 and Tudors from 1971-1974 and 1976)


Detroit Red Wings


Greater Greensboro Golf Tournament


Lafayette Oil Tourney (I don't know what this tournament is exactly, or if it's related to the modern-day Lafeyette Oilman's Golf Invitational. I've only seen dials for 1967, 1970, and 1973)


Nick Price Edition Datejust (1 of 200 made in 1996 to commemorate Nick Price's dominance at the time. I'm unsure what "WJ" stands for)


St. Louis Cardinals (Commemorating their 2006 World Series win)


University of Houston (Given to a coach according to watchesandart.com)




Misc. Unidentified

Unknown "MC" logo


Unknown "P" candle logo 30-year award


Unknown planet logo 10-year award


Unknown quad-hexagon logo (I believe I once read this was a petrochemical company logo but I can't confirm that)


If anyone can identify any of the blurry logos below, that'd be amazing:


And zoomed in:



Thanks for reading!

[The_Collector]

Absolutely stunning catalogue of images.

Thank you for sharing.

Sent from my SM-G965F using Tapatalk

[Amex4711]

Great post ... amazing pics
thanks for sharing

[SearChart]

Awesome post!! Thanks for all the research and effort you put into this

[Blunt Instrument]

This is really cool! Seeing how logos were used on different dials if fascinating.
Thanks for the hard work and for sharing.

[powerfunk]

Originally Posted by The_Collector

Absolutely stunning catalogue of images. Thank you for sharing.

Originally Posted by Amex4711

Great post ... amazing pics
thanks for sharing

Originally Posted by SearChart

Awesome post!! Thanks for all the research and effort you put into this

Originally Posted by Blunt Instrument

This is really cool! Seeing how logos were used on different dials if fascinating. Thanks for the hard work and for sharing.

Thanks guys, my pleasure! This was the last Rolex rabbit hole exercise I'd been working on (stone dials, RWC brands, co-branded dials). Took a while but it was always fun coming across new logo dials. You know what's really underrated is Bing Images; that was my secret weapon in deep image searches.

[Old Expat Beast]

Stuck.

Cheers Rob

[powerfunk]

Originally Posted by Old Expat Beast

Stuck.

Cheers Rob

Sent from my SM-J337P using Tapatalk

[powerfunk]

Thanks to JAF01 for pointing out that this is one a Halliburton Oilfield Services logo:

[powerfunk]

Just stumbled across these portrait dials from 1975:

[brand_c]

Thanks so much for posting this! I too am obsessed with corporate dials on Rolexes. They're so hard to come by !

[RolexBHR]

Originally Posted by powerfunk

Just stumbled across these portrait dials from 1975:

Previous ruler of Qatar, Sheikh Khalifa Al Thani.

[powerfunk]

Another unknown Middle Eastern dial:

[zsidddique]

[QUOTE=powerfunk;9158684]Another unknown Middle Eastern dial:

[Quote]

This just says "Rolex Date Just" in Arabic. They phonetically spelled it out so when you say it in Arabic it sounds like English .

Sent from my Pixel 2 XL using Tapatalk

[zsidddique]

Originally Posted by powerfunk

Another unknown Middle Eastern dial:

Just says Rolex Date Just in Arabic. So not sure it's really a logo dial

Sent from my Pixel 2 XL using Tapatalk

[tucker90]

Has anyone see a crest like this? I can't find a similar one, maybe a fake or after market?

[0-60]

Originally Posted by tucker90

Has anyone see a crest like this? I can't find a similar one, maybe a fake or after market?

It’s original! It’s our crest in Bahrain.

[powerfunk]

Originally Posted by tucker90

Has anyone see a crest like this? I can't find a similar one, maybe a fake or after market?

Hey thanks for sharing, Tucker. As per our PM's I think this dial looks original. Although I can't find any other Bahrain dials with the exact same script and logo, every Bahrain dial seems different. Definitely hold onto that!

[ming013]

thanks for sharing
so amazing

[mjacobs]

Unknown MC logo is McCalls printing in Dayton, OH.

[powerfunk]

Originally Posted by mjacobs

Unknown MC logo is McCalls printing in Dayton, OH.

Thank you!

Sent from my SM-J337P using Tapatalk

[mjacobs]

Any idea what the model of the MC watch is? I inherited the same watch from my wife's grandfather who received it as a retirement/service gift from McCall's in 1972. It was his prized possession and I'd love to know more about the watch itself. Not sure where to start.

[Richard Carver]

Originally Posted by mjacobs

Any idea what the model of the MC watch is? I inherited the same watch from my wife's grandfather who received it as a retirement/service gift from McCall's in 1972. It was his prized possession and I'd love to know more about the watch itself. Not sure where to start.

The one pictured is most likely from the Cellini line based on the oval shape and the fact it's not an oyster. Google Cellini and look at images to see if you can find others like it and learn more.

[powerfunk]

18238 with "Head of State, Commander-in-Chief of the Armed Forces of Nigeria" written around a Nigerian coat of arms logo:

[powerfunk]

Mystery solved on one of the blurry unknown logos. This is a "Lord Calvert" 5500:

[Yaz]

Great job !!
Thanks a lot for all these pics and information !!
I was looking for this kind of stuff for too long...


Envoyé de mon iPhone en utilisant Tapatalk

[crowncollection]

nice work

[sillo]

Glad I popped into this sub-forum and saw this. Great post and thanks for all the effort you put in!

[Stratos]

Rolex Explorer ref. 14270
150 units, circa 2007

[powerfunk]

Nice find, Stratos! Also came across this AC Milan Datejust: