Cubitus is an extremely disappointing step for Patek.

[Gandor]

Thierry Stern has been adamant in various interviews that he does not want Patek to become a one watch brand. With the discontinuation of the 5711 in steel in 2021 it seemed like the brand was going to really attempt elevate the cultural impact of its other lines. Yet, instead we were greeted with the 5811 in the more profitable gold not too long after the steel discontinuation.

The folly continues with the newly introduced Cubitius whose design feels like something dreamed up by an ambitious Pagani designer trying to not infringe on the Nautilus design while still making what is clearly a Nautilus.

When rumors of what Cubitus could have been were bubbling, the natural gap in Patek's collection is a proper dive watch (especially after their 30m standardization, which by the way really patek?). Instead we have a Nautilus thing that does the same thing as the old Nautilus but now square. There's nothing wrong with extending a collection. Think of the AP Royal Oak versus a Royal Oak Offshore. The offshore is an extension of the royal oak design language while expanding the capabilities of the watch in order to meet a new set of requirements. The cubitus does none of this.

Will the Cubitus print money? I have little doubt. Patek is in full control of the supply and can easily make this watch "hard to get" creating a trickle down reseller market. What is clear is that Patek has become creatively bankrupt if their first foray into a new line after so many years is a homage to a watch they don't even really like.

[Gelateria]

Completely agree. Patek milked the discontinuation of 5711 with a green dial, then milked it once more with a Tiffany dial, then milk it even more with the 5811, and now this. They said they want to move out of nautilus, what a load of bullcrap.

I disliked AP being a one watch brand but at least they're honest and they take real risks. 1159 is absolutely hideous but at least it's massively different. When 1159 failed to be a hype they are honest about what it is now which is essentially ransom for a RO, you will get a RO if you pay up for a 1159 unlike the bullshit you have to go through with patek itself and their ADs.

Patek pretends to have morals but in fact is the most corrupted, and the cubitus is just a continuation of this. Hopefully this is a fake then I can at least take back like 20% of criticism here but damn

[robertengel]

Originally Posted by Gelateria

Completely agree. Patek milked the discontinuation of 5711 with a green dial, then milked it once more with a Tiffany dial, then milk it even more with the 5811, and now this. They said they want to move out of nautilus, what a load of bullcrap.

I disliked AP being a one watch brand but at least they're honest and they take real risks. 1159 is absolutely hideous but at least it's massively different. When 1159 failed to be a hype they are honest about what it is now which is essentially ransom for a RO, you will get a RO if you pay up for a 1159 unlike the bullshit you have to go through with patek itself and their ADs.

Patek pretends to have morals but in fact is the most corrupted, and the cubitus is just a continuation of this. Hopefully this is a fake then I can at least take back like 20% of criticism here but damn

To your point about Patek ADs, I don't even want to deal with them as I feel in the long term they are being pushed out with Salons taking their place. So why start to spend money on things you don't want when you feel that you wont get what you really want. I have had some pleasant but also some really odd discussions with people at Patek. They don't even listen to the question and are not even disinterested but rather condescending. I have no Salon locally and therefore am not even able to buy the watches the way I want to. And my first thought when seeing this (if not a joke) was that we judged AP too harshly

[Russell996]

I will wait to see the piece in the flesh before drawing any half-assed conclusions.

The new large 2-part date is an interesting addition to the 240 module line up and I guess will filter into other model lines.

The current AD model works well for existing customers, as is always the way those with an ongoing relationship are rewarded first. If you are only interested in hype sports pieces then I think you will be disappointed medium long term as I'm sure that train for all brands is on the buffers.

[Partekular]

Originally Posted by Russell996

I will wait to see the piece in the flesh before drawing any half-assed conclusions. .

I tend to agree. The image may be marketing hype to conjure up interest. If not, trying to ride on the back of the Nautilus design is very weak. One expects originality from them.

[LJubel328]

Originally Posted by Russell996

If you are only interested in hype sports pieces then I think you will be disappointed medium long term as I'm sure that train for all brands is on the buffers.

Based on my recent experiences with ADs (post-2021), I wouldn't say that consumer frustration is solely tied to hyped sports pieces. Yes, many do walk in asking for a sports model, but there are also plenty of others seeking something like a simple Calatrava or a grand complication.

When someone visits an AD, much of the catalog isn't readily available, yet they can often find their desired watch on the secondary market for less than MSRP. For example, after several requests to my old AD (where I was an existing client) for a 5326 and no follow-through on their end, I eventually acquired it elsewhere.

So, I don’t think the issue is limited to models like the Aquanaut or Nautilus. Ultimately, everyone has the right to shop where they please. To each their own

[robertengel]

Originally Posted by Russell996

I will wait to see the piece in the flesh before drawing any half-assed conclusions.

The new large 2-part date is an interesting addition to the 240 module line up and I guess will filter into other model lines.

The current AD model works well for existing customers, as is always the way those with an ongoing relationship are rewarded first. If you are only interested in hype sports pieces then I think you will be disappointed medium long term as I'm sure that train for all brands is on the buffers.

Regarding AD model: It actually will work less and less for existing customers going forward. They are thinning out their points of sales significantly. Ongoing relationships with the brand are not taken into consideration on a personal level, if you had a 10 year relationship with an AD and they close Patek may just shrug at you and say tough cookie. Which they have the legal right to do, but this is about continuity with a brand that focuses its message on generational ownership and heritage. This is personal to me and baffling. Did I have a 10 year relationship before my AD closed? No, I had a 3 year relationship. Still frustrating to be told by Salons to go somewhere else when the ADs will demand your first born and left testicle to even call you back.

Again a nice problem to have in life but to brush the frustration aside by saying you just want hype pieces is a blanket to dismiss anyone with a concern.

[pam66]

Originally Posted by robertengel

Regarding AD model: It actually will work less and less for existing customers going forward. They are thinning out their points of sales significantly. Ongoing relationships with the brand are not taken into consideration on a personal level, if you had a 10 year relationship with an AD and they close Patek may just shrug at you and say tough cookie. Which they have the legal right to do, but this is about continuity with a brand that focuses its message on generational ownership and heritage. This is personal to me and baffling. Did I have a 10 year relationship before my AD closed? No, I had a 3 year relationship. Still frustrating to be told by Salons to go somewhere else when the ADs will demand your first born and left testicle to even call you back.

Again a nice problem to have in life but to brush the frustration aside by saying you just want hype pieces is a blanket to dismiss anyone with a concern.

very true. but look, there are other great watch brands around which love to take your money and even treat you well. the longer i am in this watch show/game the less i feel attached to PP/AP/rolex. but i am not an influencer, just a hard working person who likes to spend his money without being maltreated by the usual fashion brand act.

[Calatrava r]

I agreed in the other thread. Having PP on the dial in steel makes the watch an instant bestseller, no matter how it looks, which can make a design team complacent. Truthfully, it is tough to reinvent the wheel in watch design with a new line, but other brands have done it. PP noncircular watches have never been popular in the recent era, so it is an interesting move on their part.

[enjoythemusic]

Originally Posted by Calatrava r

Having PP on the dial in steel makes the watch an instant bestseller, no matter how it looks....

That may have been true years ago. Easy currency and all that bubble we just went though. Historically, the Aqua and Naut sat is dealer cases. $17k for the 5167, $12k for my wife's matching mechanical version, and SS Nauts were $10k used back in the day.

Another factor could be that many no longer believe in any relevance with the 1960s 'Trinity Marketing Scheme', so that might not help matters for PP IMHO. We all know the market has greatly changed recently, getting back to historic norms, and continues to change downward.

To be fair, some of us don't keep things double-boxed in a safe for years and years, we actually wear our timepieces and so a nice 100m WP rating greatly reassures us of the timepiece's ability to handle day-to-day active wear, as it should be for a proper sports timepiece.

jmho

.
.

Let us hope this new model finally showcases the launch of the much-anticipated Patek Philippe Conneseaur Series of highly handcrafted and decorated mechanical movements.

[Mattt]

Like it or not, it’s going to be a home run. I just don’t see how it’ll be less expensive than the Aquanaut, though. Can't wait to get mine from the AD and beat the hell out of it :)

[321Forever]

I don't think Patek are creatively bankrupt by any means. From the one image shown so far, I'm not a fan, but this line may look better and sit better when viewed on the wrist (as do so many watches). I like the Monaco, but it doesn't sit well on my wrist, so go figure.

The design approach of the big brands is conservative. Remember the joke that Porsche 911 engineers are the laziest ones? It's not like Patek operates like Rolex, with design themes that are even more rigidly honored. This design shows some daring.

Patek did the 5212 and 5226 relatively recently, with both diverging from the mean. I think it's okay if the design doesn't resonate with everyone. The Cybertruck is liked by some. The M4 is liked by some. This may share a similar fate...meaning it does Patek very well, in terms of sales and interest.

I'm curious to see where this line will fit in terms of availability, after the initial release. I don't know if Patek will share their plan with distribution in terms of how this model will be prioritized over others.

[Mattt]

My concern is what size is it

[unknown]

Originally Posted by Mattt

My concern is what size is it

From 10 to 4….. 45 mm

[ndirish2001]

Unless PP forces ADs to only sell these watches to first-time buyers, I don’t see how these stainless steel Cubitus are going to be anything but a third highly coveted sports watch line, requiring an extensive non-sports purchase history to acquire. The part about these being more accessible to newer collectors will ring absolutely hollow absent a very unlikely requirement from PP to set these aside for new PP customers.

[Ashj52]

These could look much much better in the flesh so to speak; similar to the codes.

[sampelligrino]

I gotta see the official Patek announcement and release because if the Fortune ads are real and it's confirmed... oof...

Guess no one bats 1.000

[sampelligrino]

Originally Posted by Gandor

The leaked images make the 5712a look even more Godly.. I'd have actually reversed the order instinctively just looking at the two pieces side by side that the "Cubiquitious" preceded the 5712a design as the far better evolution from the house of Patek

[dauster]

I agree with OP but let's be honest as much as I want to believe all of this marketing talk about heritage and brand identity, ulitmately is 2024, my AD knows less about watches than me, the SAs even less and TS is a billonaire that wants to enjoy his life. One look at his suits tells me he is not exactly a style icon. I love the brand and they have amazing vintage pieces and even released some great recent ones like the 5326 or the amazing 5316 but the cubitos is an absolute dog and let's move on. I'd rather buy a neptune than this shyte. I guess I am trying to say - we care way too much.

[rg9390]

I'll be very disappointed with PP if this comes out to be true. Hope it is a marketing play, and the actual Cubitus is completely different and a real stunner.

[dchang81]

This could be like the sonic the hedgehog movie where the trailer response was so poor they redid the animation for the whole movie.

[sycopupy]

This one has me scratching my head.