Tudor stores in lower class shopping malls

[Ninja Master]

Yes I know I'm being snobby, but I don't think it's good for their brand.

I was in a shopping mall today in a suburban town with around 100k people. Most of the residents live in public housing.

The shopping mall is kind of run down, and has a poor vibe.

Tudor has a store there.

I don't think Tudor should be doing this. Having a store in a mall aimed at working class and unemployed people just makes the watches look "cheap".

There's a reason Rolex, Breguet, Patek Philippe, and so on avoid malls like this. It's not just the lack of sales, it's protecting the brand from being associated with poor people.

Anyone agree with me on this?

[Tylerlsu2008]

[Marcjvr]

Oooofff tough day for humility around here

[Carguy87]

Originally Posted by Marcjvr

Oooofff tough day for humility around here

ROFL my thoughts exactly. I get what the OP is trying to say but if they are selling enough watches and paying less overhead than having a more expensive lease in a more affluent area then they are enjoying a better net profit margin.

If customers shopping for a Tudor decide that’s not the appropriate location for a boutique by not patronizing it, then the free market will sort that out quickly as well.

[eugenetsang]

Originally Posted by Carguy87

ROFL my thoughts exactly. I get what the OP is trying to say but if they are selling enough watches and paying less overhead than having a more expensive lease in a more affluent area then they are enjoying a better net profit margin.

If customers shopping for a Tudor decide that’s not the appropriate location for a boutique by not patronizing it, then the free market will sort that out quickly as well.

end of the day, Tudor never really catered to the high net worth customers. Tudor is the "everyday" man's watch. Affordable and readily available. You can walk into the AD and walk out with whatever Tudor they have on the shelf. No BS. No gimmick. That's what I did.

So if Tudor ADs are popping up in "lower end" malls, that means there's a market for it and customers are gobbling them up. Otherwise why would there be a AD there?

[Carguy87]

Originally Posted by eugenetsang

end of the day, Tudor never really catered to the high net worth customers. Tudor is the "everyday" man's watch. Affordable and readily available. You can walk into the AD and walk out with whatever Tudor they have on the shelf. No BS. No gimmick. That's what I did.

So if Tudor ADs are popping up in "lower end" malls, that means there's a market for it and customers are gobbling them up. Otherwise why would there be a AD there?

That was my point exactly. And if there weren’t customers “gobbling” them up then they’d close it or move it to a different location

[Guppydriver]

Originally Posted by Carguy87

That was my point exactly. And if there weren’t customers “gobbling” them up then they’d close it or move it to a different location

To your point...

I'd gladly drive to the "Mervyns Mall" to buy a Tudor if I was treated the right way when I walked in with my shorts and tee. It beats getting high browed as you file past the Patek section. Plus, think of all the money you save by hitting Sabarro's on the way out as opposed to the Ruth Chris next to the Vacheron Boutique.

[Jasb]

Originally Posted by Marcjvr

Oooofff tough day for humility around here

Absolutely

[swiss_seth]

Originally Posted by Marcjvr

Oooofff tough day for humility around here

Ain't it always! lmao

[Kinnakeet]

Yes, Rolex and Cartier just pulled out of a lower and mall in Orlando. With that the store closed down.

The Tudor boutiques that I am familiar with are in Yorkdale Mall in Toronto and Mall at Millenia in Orlando. Both high end malls. Especially Yorkdale.

[ciceroyeah]

Originally Posted by Kinnakeet

Yes, Rolex and Cartier just pulled out of a lower and mall in Orlando. With that the store closed down.

The Tudor boutiques that I am familiar with are in Yorkdale Mall in Toronto and Mall at Millenia in Orlando. Both high end malls. Especially Yorkdale.

I've been to the Tudor "boutique" in Yorkdale. It's basically a closet/afterthought and they don't even get the newest models in stock. You're better off going to one of the many Toronto ADs that carry Tudor.

Perhaps if the purpose of Tudor is to be the working man's Rolex, i.e. what Rolex was before it went up-market, then it makes sense to put your stores where your target demographic might actually encounter them.

[brandrea]

Originally Posted by ciceroyeah

I've been to the Tudor "boutique" in Yorkdale. It's basically a closet/afterthought and they don't even get the newest models in stock. You're better off going to one of the many Toronto ADs that carry Tudor.

Perhaps if the purpose of Tudor is to be the working man's Rolex, i.e. what Rolex was before it went up-market, then it makes sense to put your stores where your target demographic might actually encounter them.

The owners tend to focus more on Rolex next door

[Krash]

It’s not as if Rolex, Breguet, and Patek don’t want to be associated with poor people. They sell their watches where their customers are. There’s a big difference between Worth Avenue in Palm Beach, FL vs 69th Street in Upper Darby, PA. There’s not any multi-multi-millionaires walking around in Upper Darby.

BTW, I think it’s okay for me to pick on Upper Darby because I grew up there…


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[BETRNSX]

Originally Posted by Krash

It’s not as if Rolex, Breguet, and Patek don’t want to be associated with poor people. They sell their watches where their customers are. There’s a big difference between Worth Avenue in Palm Beach, FL vs 69th Street in Upper Darby, PA. There’s not any multi-multi-millionaires walking around in Upper Darby.

BTW, I think it’s okay for me to pick on Upper Darby because I grew up there…


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my grandparents lived around there in Upper Darby!

[Oystersteel92]

This is really just a reflection of how society has changed over the last 40 years, where branding, especially LUXURY branding, has taken on a life of it's own. Monetizing branding on social media is what every company wants to do these days.

When I was young in the 80's, Rolex was in small town jewelry stores and normal malls all over the country. Even into the 90's this was true. My isolated college town of 17,000 people had an AD with a single case and no more than 25-30 watches at any given time.

[TomInNJ]

Originally Posted by Krash

It’s not as if Rolex, Breguet, and Patek don’t want to be associated with poor people. They sell their watches where their customers are. There’s a big difference between Worth Avenue in Palm Beach, FL vs 69th Street in Upper Darby, PA. There’s not any multi-multi-millionaires walking around in Upper Darby.

BTW, I think it’s okay for me to pick on Upper Darby because I grew up there…


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Yes, but it would be cool to pick up a Patek after you exit a concert at the Tower Theater.

[espanol]

This thread is everything that is wrong with Rolex fans of today.

[mannyv11]

Originally Posted by espanol

This thread is everything that is wrong with Rolex fans of today.

Such an on point comment. It amazes me what comes out of people’s heads these days. Or I should say their keyboards.

[padi56]

Originally Posted by espanol

This thread is everything that is wrong with Rolex fans of today.

Have to agree 100%.

[fsprow]

Originally Posted by padi56

have to agree 100%.

200%

[Greenwich Mean Time]

Originally Posted by espanol

This thread is everything that is wrong with Rolex fans of today.

Well said.

[Easy E]

Originally Posted by espanol

this thread is everything that is wrong with rolex fans of today.

+1.

[White Collar Boy]

Originally Posted by espanol

This thread is everything that is wrong with Rolex fans of today.

I agree. I think it’s also partly why some owners are turning away from Rolex.

[Rebel]

Originally Posted by espanol

This thread is everything that is wrong with Rolex fans of today.

This.

[Nova1]

Originally Posted by espanol

This thread is everything that is wrong with Rolex fans of today.

This thread is everything I love about this forum. I don’t see why the original poster deserved to be banned. Just because he openly gave an opinion shared honestly by a sizeable portion of Rolex wearing people in this world? It opened discourse and discussion. We have enough blnr vs blro topics.
I would go as far as to say this thread is no worse than the constant “going to NYC, safe to wear my Rolex?” threads.
The romanticism of Rolex as a working class brand helps people feel better about themselves. It’s been a symbol of affluence and sophistication for over 50 years. Ever seen the Concorde ads?

[joe100]

Originally Posted by Nova1

This thread is everything I love about this forum. I don’t see why the original poster deserved to be banned. Just because he openly gave an opinion shared honestly by a sizeable portion of Rolex wearing people in this world? It opened discourse and discussion. We have enough blnr vs blro topics.

His words were not only ill-considered but entirely lacking in tact. A gentleman should exercises restraint, choosing silence over sharing opinions that might betray poor taste. Honesty is not always the best policy.

[espanol]

Originally Posted by Nova1

This thread is everything I love about this forum. I don’t see why the original poster deserved to be banned. Just because he openly gave an opinion shared honestly by a sizeable portion of Rolex wearing people in this world? It opened discourse and discussion. We have enough blnr vs blro topics.
I would go as far as to say this thread is no worse than the constant “going to NYC, safe to wear my Rolex?” threads.
The romanticism of Rolex as a working class brand helps people feel better about themselves. It’s been a symbol of affluence and sophistication for over 50 years. Ever seen the Concorde ads?

The many types of threads you cited do all coexist. I’m certainly not comparing them to one another, but certainly agree many are not great. But this thread is truly out of touch, to me at least. Pure conjecture but based on threads like this, it seems like new (and many old) Rolex ‘enthusiasts’ are little more than concerned about money. How Rolex became a vehicle for these people to try to speculate is beyond me. Just wear the watch and enjoy, don’t worry about whether Tudor is perceived as a “poor people’s brand,” which is what OP implied. Utter nonsense.

[enicar]

Originally Posted by Nova1

This thread is everything I love about this forum. I don’t see why the original poster deserved to be banned. Just because he openly gave an opinion shared honestly by a sizeable portion of Rolex wearing people in this world? It opened discourse and discussion. We have enough blnr vs blro topics.
I would go as far as to say this thread is no worse than the constant “going to NYC, safe to wear my Rolex?” threads.
The romanticism of Rolex as a working class brand helps people feel better about themselves. It’s been a symbol of affluence and sophistication for over 50 years. Ever seen the Concorde ads?

Banning the OP for this thread is preposterous...ban on thinking?

[samson66]

Originally Posted by enicar

Banning the OP for this thread is preposterous...ban on thinking?

Tend to agree. What did the OP do to get banned? Stating an unpopular opinion that many share?

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[pigman08]

Originally Posted by Nova1

This thread is everything I love about this forum. I don’t see why the original poster deserved to be banned. Just because he openly gave an opinion shared honestly by a sizeable portion of Rolex wearing people in this world? It opened discourse and discussion. We have enough blnr vs blro topics.
I would go as far as to say this thread is no worse than the constant “going to NYC, safe to wear my Rolex?” threads.
The romanticism of Rolex as a working class brand helps people feel better about themselves. It’s been a symbol of affluence and sophistication for over 50 years. Ever seen the Concorde ads?

I’ve seen the Concorde ads…I’ve also seen these two, along with countless others that portray Rolex as a watch worn by a rough & tumble breed that views Rolex as a watch that is tougher than they are and will still be ticking long after they aren’t… Different people have different perceptions of what Rolex symbolizes, and that’s okay… My dad was a roofing contractor for 45 years, and I spent far too many years working in offshore oilfields around the world: There’s nothing even remotely affluent or sophisticated about our career paths or lifestyles, but we both worked hard and bought watches that we knew we could wear everyday and would last a lifetime… I try not to overthink it and simply view Rolex as a watch that anyone can own if they are able to save up for it… It’s far too easy to pass judgement on socioeconomic situations in order to make myself feel better, and that’s simply a path that I’d rather not go down.




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