“The great anti-hype watch”

[Cru Jones]

Panerai has gone from obscurity…to overwhelming hype…to inevitable backlash…to being overlooked…..

Quite the roller coaster!! But never boring.

What’s left is an authentic and unique style that some wear because they like it. That’s good enough for me.

And it’s why I found Wei’s recent article to be worth a read:

https://revolutionwatch.com/the-grea...al-of-panerai/

[DoricSpiker]

I think they get knocked because they have something others don’t. The Luminor case design is as iconic as anything in our world.
They have made mistakes but that happens when you move from being a reclusive brand to one looking for mass appeal. I remember when ADs may only get about 20 watches a year to sell. Bought a PAM 24 at that time. I accepted though that the brand wanted to grow, the Panaristi never did and are now the second band of detractors.

Decent article from Wei, agree with lots even if it’s a little self indulgent !


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[Cru Jones]

Originally Posted by DoricSpiker

Decent article from Wei, agree with lots even if it’s a little self indulgent !

Wouldn’t be a Wei article if it wasn’t self-indulgent!

Originally Posted by DoricSpiker

Oh and thanks for sharing

[Andad]

Originally Posted by DoricSpiker

I think they get knocked because they have something others don’t. The Luminor case design is as iconic as anything in our world.
They have made mistakes but that happens when you move from being a reclusive brand to one looking for mass appeal. I remember when ADs may only get about 20 watches a year to sell. Bought a PAM 24 at that time. I accepted though that the brand wanted to grow, the Panaristi never did and are now the second band of detractors.

Decent article from Wei, agree with lots even if it’s a little self indulgent !


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Interesting read and to be fair he mentioned Panerai.

[DoricSpiker]

Oh and thanks for sharing


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[Zyfon]

"No one on the planet is wearing a Panerai to impress someone else. They are simply wearing it because they love it, and that to me is the very essence of true watch collecting."

That seems very true from my experience. I remember someone saying something along the line..

"You own a Rolex for others, but a Pam for yourself“

[56Diver]

Originally Posted by Zyfon

"No one on the planet is wearing a Panerai to impress someone else. They are simply wearing it because they love it, and that to me is the very essence of true watch collecting."

That seems very true from my experience. I remember someone saying something along the line..

"You own a Rolex for others, but a Pam for yourself“

I do agree with that mostly.

[Andy0331]

Originally Posted by Zyfon

"No one on the planet is wearing a Panerai to impress someone else. They are simply wearing it because they love it, and that to me is the very essence of true watch collecting."

Yep. I've got enough "nicer" watches, but I don't look down on PAM's at all. They're a unique style, wear quite well for their size, can easily change personality with different straps, and they're definitely "tool watches" that you don't need to fear wearing. Bottom line for me; they have character.

[wanderer]

Originally Posted by Zyfon

"No one on the planet is wearing a Panerai to impress someone else. They are simply wearing it because they love it, and that to me is the very essence of true watch collecting."

That seems very true from my experience. I remember someone saying something along the line..

"You own a Rolex for others, but a Pam for yourself“

I didn't and couldn't have said it better.

[tzwick]

Totally agree! Panerai's journey has been quite the adventure, but its unique style still stands out. Wei's article is a great read for anyone who appreciates this iconic brand. Thanks for sharing!

[brandrea]

Great read my friend

I know for me much of what he says rings true. I’d like to think that all of my watch purchases have been for “me” and not what others think. What’s irksome, is to think that someone else might think they aren’t … if you catch my drift

[1William]

Thanks for sharing the article and I was almost able to read the whole thing but faded somewhere in the middle. Modern Panerai, to me, is a train wreck of a company that embodies a lot of the negatives about the watch industry. Made up company and history that was brought back as a money grab with a false or misleading narrative repeated by the company and media. That is not my opinion that is a documented fact, look it up. It is well document by a TRF member. With that said, I still like some of the watches and own a 233, 317, 992 and just yesterday I picked up a 389. So I make these statements and still own and buy the watches. Yes, because I like them. The wear, the appearance and I do like the strap game. I came to peace with Panerai a while back when my SA at the local AD, a collector himself, said just enjoy the watches for what they are, not what they are not, or something close to that. He is right and I do. Skipping all the noise about history, etc. Going forward it does not make sense to me to buy new when pre-owned prices are so much better and the watches, to me, are more interesting than new releases. Such are my thoughts.

[njlam]

Originally Posted by 1William

Thanks for sharing the article and I was almost able to read the whole thing but faded somewhere in the middle. Modern Panerai, to me, is a train wreck of a company that embodies a lot of the negatives about the watch industry. Made up company and history that was brought back as a money grab with a false or misleading narrative repeated by the company and media. That is not my opinion that is a documented fact, look it up. It is well document by a TRF member. With that said, I still like some of the watches and own a 233, 317, 992 and just yesterday I picked up a 389. So I make these statements and still own and buy the watches. Yes, because I like them. The wear, the appearance and I do like the strap game. I came to peace with Panerai a while back when my SA at the local AD, a collector himself, said just enjoy the watches for what they are, not what they are not, or something close to that. He is right and I do. Skipping all the noise about history, etc. Going forward it does not make sense to me to buy new when pre-owned prices are so much better and the watches, to me, are more interesting than new releases. Such are my thoughts.

I completely agree with this. There is nothing, nothing, in the current catalog that is worth buying.

All of the iconic models (233/372/127/690) were discontinued 2011-2019 and the all new models look like they were designed by chatgpt. No soul. Who wants a Panerai in PM?

When I got back into watches in 2020 after a long layoff, all I owned was a Tank, a Calatrava and a DayDate 36. I wanted a bigger watch, but no one sold Panerai in my part of the country. Doing only internet research, I found the 233 GMT had all the hallmarks of classic Panerai. So I bought it pre-owned (as it had just been discountined) without trying it on beforehand, and was stunned at how massive the 44mm case was. While I enjoy this watch, I don't think I can pull off wearing any of the 47mm models.

That being said, I love the 233 and wear it especially when traveling internationally (great GMT). Panerai watches are meant to be worn!

If I were to give Panerai advice on how to regain market share, they should remake the 372/127/690 in 44mm or even 42mm cases.

[1st amg]

Originally Posted by njlam

I completely agree with this. There is nothing, nothing, in the current catalog that is worth buying.

All of the iconic models (233/372/127/690) were discontinued 2011-2019 and the all new models look like they were designed by chatgpt. No soul. Who wants a Panerai in PM?

When I got back into watches in 2020 after a long layoff, all I owned was a Tank, a Calatrava and a DayDate 36. I wanted a bigger watch, but no one sold Panerai in my part of the country. Doing only internet research, I found the 233 GMT had all the hallmarks of classic Panerai. So I bought it pre-owned (as it had just been discountined) without trying it on beforehand, and was stunned at how massive the 44mm case was. While I enjoy this watch, I don't think I can pull off wearing any of the 47mm models.

That being said, I love the 233 and wear it especially when traveling internationally (great GMT). Panerai watches are meant to be worn!

If I were to give Panerai advice on how to regain market share, they should remake the 372/127/690 in 44mm or even 42mm cases.

What the heck is wrong with a PM Panerai????



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[Mystro]

Originally Posted by 1st amg

What the heck is wrong with a PM Panerai????



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The problem with a PM Panerai is I don’t own one yet.

[1st amg]

Originally Posted by Mystro

The problem with a PM Panerai is I don’t own one yet.

LOL, the rose gold they use, or oro rosso they say, in real life is truly pretty. This one I have is the 233 version which I love to death, but in oro rosso. Best of both worlds.

[chrissimons]

Thanks for the sharing !

[Fleetlord]

It's certainly a new Panerai now...I remember a long time boutique employee telling me last year how happy he was that Paneristi's were mostly gone. Happy to sell Due to the masses. No drama. No BS, just collect the watch and off they go.

I do like a few of their current watches (Radiomir Bronze) but I don't see myself paying retail for any of them.

[Goupax]

Originally Posted by Fleetlord

It's certainly a new Panerai now...I remember a long time boutique employee telling me last year how happy he was that Paneristi's were mostly gone. Happy to sell Due to the masses. No drama. No BS, just collect the watch and off they go.

I do like a few of their current watches (Radiomir Bronze) but I don't see myself paying retail for any of them.

The steampunk look and feel of Panerai bronzo models is unrivaled in the watch industry, that's why they are so successful compared to other brands using the same material.

[rajurama]

Thanks for sharing, interesting read and most of us could relate.

[WatchEater666]

I’ve been wearing my luminor marina a ton lately after almost 5 or 6 years of barely wearing it at all!

[1sjz]

Thank you for posting that, I really enjoyed it.

[Gerry62]

Stunning! thanks for sharing

[funkright]

It's one of those IYKYK type of things

[Little machines]

Agreed ! Panerai watches are for the person who's attracted to the design and uniqueness . We can have a discussion about the history, movements and size. I'm attracted to the look and simpleness of the dial and case. Good post ! Thank you!

[Mystro]

The Panerai design is something you either get or you don’t. If you love the design then you are hooked. It’s a non apologetic bold simple look that needs no explanation. You can get into the woods about other superior horological movements that are handbuilt in the Swiss mountains with extreme attention to detail but if you don’t like it’s case design and it doesn’t stir any passion then it’s guts are meaningless.

Panerai is a beautiful design to my eye like a minimalistic piece of fine art.

FYI: In my experience with the Panerai brand, it is true that Panerai owners tend to be the nicest you will ever strike up a conversation with in the wild.

[StanCho]

Originally Posted by Mystro

The Panerai design is something you either get or you don’t. If you love the design then you are hooked. It’s a non apologetic bold simple look that needs no explanation. You can get into the woods about other superior horological movements that are handbuilt in the Swiss mountains with extreme attention to detail but if you don’t like it’s case design and it doesn’t stir any passion then it’s guts are meaningless.

Panerai is a beautiful design to my eye like a minimalistic piece of fine art.

FYI: In my experience with the Panerai brand, it is true that Panerai owners tend to be the nicest you will ever strike up a conversation with in the wild.

Fully agree with everything above. I was hooked on the design many years ago but was afraid I cannot wear it.

One day I had time to kill, walked to the AD to try different models, quaranta, due, etc. and came to the conclusion that 44mm (bettarini case) can be worn by most wrists, including mine (6.25" & flat). Shortly after that I got one (ref. 914).

Key thing was to see how it wears from 2m away, not straight down as many people do. I do not care much about the movement or history, fake or not, the design just works for me.

And again, less is more, hand wound, sandwich dial, no seconds or date in my book... :)

[waterman1]

FYI: In my experience with the Panerai brand, it is true that Panerai owners tend to be the nicest you will ever strike up a conversation with in the wild.
__________________

I wonder why this is? Said so many times in various watch literature.

[duc888]

they should remake the 372/127/690 in 44mm or even 42mm cases

And then we can hear the voices that say Panerai has no new ideas

BTW What is wrong with PM Panerais?

[Mystro]

That P.9010 is an outstanding movement, especially one of the original ones that had a hacking second. Mine has been rock solid accurate with a power reserve of 80 hours and 15 minutes on my last test.