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breitlings · 7 March 2018, 07:08 AM

Somewhat surprising Kern pointed out that Breitling success in USA, 4th biggest luxury swiss watch seller, is diametrically opposed to their success in China. USA, invented airplanes, has a nostalgia for flying, in China aviation is negative. USA loves big bold watches, China doesn't, etc.

Interesting take and Kern mentions they have to cater to both markets even though they seem opposite.

WJGESQ · 7 March 2018, 11:11 AM

Big B makes some cool watches. Some are quite gaudy though. The world timer and a few others are simply awesome.

7 March 2018, 07:08 AM	#1
breitlings Banned Join Date: Jul 2014 Location: Bethesda Watch: Apple TV Posts: 5,744	Kern points out Breitling is 4th largest swiss watch brand in USA, not China Somewhat surprising Kern pointed out that Breitling success in USA, 4th biggest luxury swiss watch seller, is diametrically opposed to their success in China. USA, invented airplanes, has a nostalgia for flying, in China aviation is negative. USA loves big bold watches, China doesn't, etc. Interesting take and Kern mentions they have to cater to both markets even though they seem opposite.

7 March 2018, 11:11 AM	#2
WJGESQ Banned Join Date: Jan 2008 Location: Florida Posts: 3,753	Big B makes some cool watches. Some are quite gaudy though. The world timer and a few others are simply awesome.

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