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5 August 2024, 01:28 AM | #1 |
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Tudor stores in lower class shopping malls
Yes I know I'm being snobby, but I don't think it's good for their brand.
I was in a shopping mall today in a suburban town with around 100k people. Most of the residents live in public housing. The shopping mall is kind of run down, and has a poor vibe. Tudor has a store there. I don't think Tudor should be doing this. Having a store in a mall aimed at working class and unemployed people just makes the watches look "cheap". There's a reason Rolex, Breguet, Patek Philippe, and so on avoid malls like this. It's not just the lack of sales, it's protecting the brand from being associated with poor people. Anyone agree with me on this? |
5 August 2024, 01:29 AM | #2 |
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5 August 2024, 01:37 AM | #3 |
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Oooofff tough day for humility around here
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5 August 2024, 02:41 AM | #4 |
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ROFL my thoughts exactly. I get what the OP is trying to say but if they are selling enough watches and paying less overhead than having a more expensive lease in a more affluent area then they are enjoying a better net profit margin.
If customers shopping for a Tudor decide that’s not the appropriate location for a boutique by not patronizing it, then the free market will sort that out quickly as well.
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6 August 2024, 06:44 AM | #5 | |
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end of the day, Tudor never really catered to the high net worth customers. Tudor is the "everyday" man's watch. Affordable and readily available. You can walk into the AD and walk out with whatever Tudor they have on the shelf. No BS. No gimmick. That's what I did. So if Tudor ADs are popping up in "lower end" malls, that means there's a market for it and customers are gobbling them up. Otherwise why would there be a AD there? |
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6 August 2024, 02:10 PM | #6 | |
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6 August 2024, 03:02 PM | #7 | |
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I'd gladly drive to the "Mervyns Mall" to buy a Tudor if I was treated the right way when I walked in with my shorts and tee. It beats getting high browed as you file past the Patek section. Plus, think of all the money you save by hitting Sabarro's on the way out as opposed to the Ruth Chris next to the Vacheron Boutique. |
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5 August 2024, 03:46 AM | #8 |
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6 August 2024, 08:57 AM | #9 |
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for real for real
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5 August 2024, 01:38 AM | #10 |
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Yes, Rolex and Cartier just pulled out of a lower and mall in Orlando. With that the store closed down.
The Tudor boutiques that I am familiar with are in Yorkdale Mall in Toronto and Mall at Millenia in Orlando. Both high end malls. Especially Yorkdale. |
5 August 2024, 09:29 PM | #11 | |
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Perhaps if the purpose of Tudor is to be the working man's Rolex, i.e. what Rolex was before it went up-market, then it makes sense to put your stores where your target demographic might actually encounter them. |
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5 August 2024, 11:34 PM | #12 | |
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5 August 2024, 01:42 AM | #13 |
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Tudor stores in lower class shopping malls
It’s not as if Rolex, Breguet, and Patek don’t want to be associated with poor people. They sell their watches where their customers are. There’s a big difference between Worth Avenue in Palm Beach, FL vs 69th Street in Upper Darby, PA. There’s not any multi-multi-millionaires walking around in Upper Darby.
BTW, I think it’s okay for me to pick on Upper Darby because I grew up there… Sent from my iPhone using Tapatalk |
5 August 2024, 11:46 AM | #14 | |
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9 August 2024, 12:21 AM | #15 |
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This is really just a reflection of how society has changed over the last 40 years, where branding, especially LUXURY branding, has taken on a life of it's own. Monetizing branding on social media is what every company wants to do these days.
When I was young in the 80's, Rolex was in small town jewelry stores and normal malls all over the country. Even into the 90's this was true. My isolated college town of 17,000 people had an AD with a single case and no more than 25-30 watches at any given time. |
6 August 2024, 04:13 AM | #16 | |
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5 August 2024, 01:48 AM | #17 |
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This thread is everything that is wrong with Rolex fans of today.
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5 August 2024, 01:57 AM | #18 |
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5 August 2024, 02:54 AM | #19 |
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Have to agree 100%.
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5 August 2024, 09:18 AM | #20 |
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5 August 2024, 03:12 AM | #21 |
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Well said.
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5 August 2024, 05:10 AM | #22 |
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5 August 2024, 05:51 AM | #23 |
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5 August 2024, 09:59 AM | #24 |
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This.
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5 August 2024, 10:58 AM | #25 | |
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I would go as far as to say this thread is no worse than the constant “going to NYC, safe to wear my Rolex?” threads. The romanticism of Rolex as a working class brand helps people feel better about themselves. It’s been a symbol of affluence and sophistication for over 50 years. Ever seen the Concorde ads? |
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5 August 2024, 11:07 AM | #26 | |
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5 August 2024, 07:57 PM | #27 | |
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5 August 2024, 09:07 PM | #28 | |
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5 August 2024, 10:10 PM | #29 |
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6 August 2024, 05:13 AM | #30 | |
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I’ve seen the Concorde ads…I’ve also seen these two, along with countless others that portray Rolex as a watch worn by a rough & tumble breed that views Rolex as a watch that is tougher than they are and will still be ticking long after they aren’t… Different people have different perceptions of what Rolex symbolizes, and that’s okay… My dad was a roofing contractor for 45 years, and I spent far too many years working in offshore oilfields around the world: There’s nothing even remotely affluent or sophisticated about our career paths or lifestyles, but we both worked hard and bought watches that we knew we could wear everyday and would last a lifetime… I try not to overthink it and simply view Rolex as a watch that anyone can own if they are able to save up for it… It’s far too easy to pass judgement on socioeconomic situations in order to make myself feel better, and that’s simply a path that I’d rather not go down. Sent from my iPhone using Tapatalk
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