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Old 4 February 2007, 02:21 PM   #1
astcell
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Rolex ring inside new watches

I love the ROLEXROLEXROLEX inside my TT GMTIIA dial. But while looking for the crown logo on the glass I noticed that at that position it did not say ROLEX but rather it had the serial number of the watch! How cool is that! I just never noticed it before. I bet I am the last to know.
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Old 4 February 2007, 02:24 PM   #2
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Quote:
Originally Posted by astcell View Post
I love the ROLEXROLEXROLEX inside my TT GMTIIA dial. But while looking for the crown logo on the glass I noticed that at that position it did not say ROLEX but rather it had the serial number of the watch! How cool is that! I just never noticed it before. I bet I am the last to know.
Yes, I knew about the serial number now being etched on the chapter ring at 6 o'clock....but it would be interesting to know whether the same serial number is still being inscribed on the case between the lugs at '6'!!

BTW, the laser etching should also be there on the crystal at '6'.

JJ
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Old 4 February 2007, 02:29 PM   #3
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am I the only one that dislikes this feature?
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Old 4 February 2007, 02:30 PM   #4
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am I the only one that dislikes this feature?
Hey Ken,

Does the new DJ have the serial number inscribed on the chapter ring?
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Old 4 February 2007, 06:56 PM   #5
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Quote:
Originally Posted by montecristo View Post
am I the only one that dislikes this feature?
I, for one, am with you on this one. Serial number is ok but having a ring or "ROLEX" written all over just screams:

"HEY LOOK AT ME! I AM A ROLEX!"
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Old 4 February 2007, 06:59 PM   #6
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am I the only one that dislikes this feature?
I used to not like the RRR chapter ring. Now I have two DJs with it.

I really do not mind it that much, in fact it has grown on me. You can not notice it unless you take photos that are many times actual size.

If given the choice of buying a future watch with it or without it, I would elect to have it. Very different from my first impression of it when it first came out.

But when the LV first came out, I did not like it either, but over time, if the right opportunity would to come up, I'd jump at the chance to add a LV to the collection.

The RRR chapter ring for me is not a deal-breaker. All the other upgrades on the new DJ are wonderful.
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Old 4 February 2007, 07:29 PM   #7
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I used to not like the RRR chapter ring. Now I have two DJs with it.

I really do not mind it that much, in fact it has grown on me. You can not notice it unless you take photos that are many times actual size.

If given the choice of buying a future watch with it or without it, I would elect to have it. Very different from my first impression of it when it first came out.

But when the LV first came out, I did not like it either, but over time, if the right opportunity would to come up, I'd jump at the chance to add a LV to the collection.

The RRR chapter ring for me is not a deal-breaker. All the other upgrades on the new DJ are wonderful.
As I have not seen it "in person" I guess I shouldn't judge it as harshly as I do... If it's not that obvious when viewing the watch, I guess it's ok by me. I remember when I first heard Rolex was going to use a crown etching at 6 o'clock on the crystal... I thought it'd be a distraction (but now that I have a few watches with it, I realize it's virtually invisible).

Quote:
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I love the ROLEXROLEXROLEX inside my TT GMTIIA dial. But while looking for the crown logo on the glass I noticed that at that position it did not say ROLEX but rather it had the serial number of the watch! How cool is that! I just never noticed it before. I bet I am the last to know.
I'm glad you like your new watch... Wear it in good health!
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Old 4 February 2007, 08:32 PM   #8
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am I the only one that dislikes this feature?
No myself think its quite tacky and not needed,but in favour of the serial/model on chapter ring.
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Old 4 February 2007, 02:33 PM   #9
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Mine doesn't, not sure about the newer ones thats coming out.
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Old 4 February 2007, 02:34 PM   #10
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Mine doesn't, not sure about the newer ones thats coming out.
Hmmmm....not sure, but I think this new style of inscribing the serial number is restricted to the new GMT-II as well as some Daytonas and maybe the new TOGs too?
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Old 4 February 2007, 02:35 PM   #11
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Mine doesn't either. Unless it is as hard to see as the coronet on the crystal.
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Old 4 February 2007, 02:36 PM   #12
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Mine doesn't either. Unless it is as hard to see as the coronet on the crystal.
Not hard to see. If the number is there on the chapter ring, you can easily see it with the naked eye.

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Old 4 February 2007, 02:38 PM   #13
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Mine doesn't either. Unless it is as hard to see as the coronet on the crystal.
If its hard to see, I wouldn't mind. Its really noticeable, something about the serial number being visible makes me feel like I am buying the number too.

I guess what I meant is that if my serial number is visible by looking at the sidewall of the watch, I am superstitious enough to be willing to pay extra to get the serial number I want, that or just don't let me see it.
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Old 4 February 2007, 02:40 PM   #14
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If its hard to see, I wouldn't mind. Its really noticeable, something about the serial number being visible makes me feel like I am buying the number too.

I guess what I meant is that if my serial number is visible by looking at the sidewall of the watch, I am superstitious enough to be willing to pay extra to get the serial number I want, that or just don't let me see it.
You believe in numerology too, uh Ken? Would you be pleased if I told you that the total of my Z-series serial number on the my new TT Blue Sub totals up to 35....so 3 + 5 = 8. And I know that you Chinese love the number 8!!
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Old 4 February 2007, 03:01 PM   #15
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You believe in numerology too, uh Ken? Would you be pleased if I told you that the total of my Z-series serial number on the my new TT Blue Sub totals up to 35....so 3 + 5 = 8. And I know that you Chinese love the number 8!!
Not so much as the traditional sense.

Think of it this way, instead of some 476236 number, I want something thats maybe like 123456 or 112233 or 111111, patterned, sequential style.

Just some personal obsession with order.
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Old 4 February 2007, 08:56 PM   #16
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You believe in numerology too, uh Ken? Would you be pleased if I told you that the total of my Z-series serial number on the my new TT Blue Sub totals up to 35....so 3 + 5 = 8. And I know that you Chinese love the number 8!!

When I bought my Z SD in Dec. I had a choice of 2 SD's. But the saleman told me to pick the one I ultimately bought because it has a few 8's and 9's in the S/N. Very good luck apparently in Chinese. (I am still alive so I guess it works )


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Old 4 February 2007, 11:58 PM   #17
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I kind of like it having the serial number at plain view. It makes checking the watch against the paper work easier.
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Old 4 February 2007, 02:54 PM   #18
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Ok, no serial numbers on the chapter ring of my 2 DJ's However I finally found the etching on both in the crystal today
I used the trick someone posted a few days ago. But the way I did it was:
Turn the lights in the room off. Turn on the flashlight. Angle the light over the crystal, then angle the watch starting to look at the edge, then slowly tilt it towards you so you see more of the face. It looks like smudge at first, then if your watch was very clean when you start, then my smudge was in the shape of a perfect, but light coronet shaped smudge

To bring the topic back, I like the rolex engraving inside the chapter ring. I also would like to know the serial # of my watch without removing a bracelet. I also understand how it cheeses out the watch and turns it into a billboard, and I respect that they should keep it simple and classy too.
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Old 4 February 2007, 04:02 PM   #19
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Why doesn't my LV have that? Anyone know why not?
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Old 4 February 2007, 04:04 PM   #20
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Why doesn't my LV have that? Anyone know why not?
None of the Subs have it. Rolex have decided to inscribe the Rolex, Rolex on the chapter ring of the new DJs, TOGs and the new GMT-II for starters. I think the WG Daytona has it too, but not very sure.

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Old 4 February 2007, 04:04 PM   #21
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Does anyone know if all Rolex watches will have this feature in the near future?
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Old 4 February 2007, 04:34 PM   #22
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one hardly ever notice the engraving......it's pretty subtle......more obvious in pictures than when on the wrist.... :)
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Old 4 February 2007, 05:48 PM   #23
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one hardly ever notice the engraving......it's pretty subtle......more obvious in pictures than when on the wrist.... :)
I sincerely hope so... I can honestly say that I don't like it...

Quote:
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am I the only one that dislikes this feature?
Not even a little.
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Old 4 February 2007, 06:45 PM   #24
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I sincerely hope so... I can honestly say that I don't like it...

Not even a little.
haha so be it....
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Old 4 February 2007, 05:32 PM   #25
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MY DJ has the serial engraved in the ROLEXROLEX ring. It's quite pretty.
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Old 5 February 2007, 12:43 AM   #26
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Yes, I think that is really nice looking engraving inside the wall of the bezel.


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Old 5 February 2007, 02:26 AM   #27
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cool
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Old 5 February 2007, 04:20 AM   #28
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Having recently viewed one at my AD, I was dismayed to see this new 'feature'. Having ROLEX displayed multiple times on the watch just rubbed me the wrong way. Gratuitous advertising were my first thoughts. Having Rolex and the coronet on the dial just ONCE is enough for me. Let the watch speak for itself. One of the qualities I've always enjoyed about Rolex is its understated elegance. Sometimes there's more content in what's not said.

As for the serial number, having it viewable without removing the bracelet is probably not a bad thing. Putting it under glass is not so bad an idea either. If stolen, it makes it tough to remove/alter yet available for police to trace it.

As far as the new engraving being subtle, I noticed it right away and it didn't bring a smile to my face. As usual, JMHO...
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Old 5 February 2007, 06:47 PM   #29
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Having recently viewed one at my AD, I was dismayed to see this new 'feature'. Having ROLEX displayed multiple times on the watch just rubbed me the wrong way. Gratuitous advertising were my first thoughts. Having Rolex and the coronet on the dial just ONCE is enough for me. Let the watch speak for itself. One of the qualities I've always enjoyed about Rolex is its understated elegance. Sometimes there's more content in what's not said.

As for the serial number, having it viewable without removing the bracelet is probably not a bad thing. Putting it under glass is not so bad an idea either. If stolen, it makes it tough to remove/alter yet available for police to trace it.

As far as the new engraving being subtle, I noticed it right away and it didn't bring a smile to my face. As usual, JMHO...
Oh... I'm going to have to pay closer attention to the wrist candy when I'm next at my dealer. If it's apparent in person, then I'm against it as well.

Just makes it look like a replica... Or worst yet, like the wearer is doing so to impress others...
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Old 6 February 2007, 01:12 AM   #30
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The ROLEXROLEX thing on the dial is very subtle, and under most conditions barely noticeable. It does show up well in pics though.
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