Did rolex increase production

[sam3536]

Lately I have been seeing a lot of posts on members receiving steel watches without a long wait or purchase history. Is the demand law or did rolex increase production? Or neither?

Any thoughts?

Sent from my SM-N975F using Tapatalk

[beshannon]

Maybe just more people posting?

[Oyster84]

All bubbles eventually burst...

Sent from my SM-G955U using Tapatalk

[brucethemanlee]

Never will know


Sent from my iPhone using Tapatalk

[1665fan]

Yes they did

[bmb15]

Rolex SA will never disclose produced quantities of specific watches for any year. All claims can only be speculations derived from other input.

[sgwatchguy]

[Aberdein]

Could be a reduction in demand as a result of Covid 19 and its impact on peoples employment and wealth. If you are unemployed, at risk of being unemployed or perhaps your business struggling an expensive watch would probably be low down on your priorities list.

[Oxfordian]

Originally Posted by Aberdein

Could be a reduction in demand as a result of Covid 19 and its impact on peoples employment and wealth. If you are unemployed, at risk of being unemployed or perhaps your business struggling an expensive watch would probably be low down on your priorities list.

When I talked to my AD just before England went into Lockdown 2 they had seen a noticeable drop in customers since they had re-opened after Lockdown 1, they had also seen a drop in incoming watches, so maybe Rolex has sent shipments to where demand is?

The AD also stated that the majority of the watches that they were getting were the new models, Submariners and Oyster Perpetuals, but not in any great volume. In addition the AD said that they had not seen a stainless steel DJ36 or DJ41 foe a while which was really unusual.

The store is part of the WOS group.

[steveyrock]

There could be a lot of factors but it doesn't matter unless aftermarket prices drop.

[HogwldFLTR]

My suspicion is that the new movements are being placed into watches that couldn't be sold until they were newly released. Likely had there been a normal March release we'd still see a dribble of flow from their manufacturing.

[jcatral14]

My theory is due to the pandemic, production and new releases got held up and a lot of watches got released in a short matter of time. If you compare it to a rain drought and you suddenly get a deluge then we are seeing massive runoff that couldn't be absorbed by the regular clientele. They still need to make numbers so now newbies are being offered the pieces to take up the overflow. If this is the case, then the situation will likely revert to the way it was once the whole world normalizes.

Just a thought.

[Tools]

Rolex always puts out their final production runs of the year at this time. There has probably been some backlog of shipments due to the Covid shutdowns. I would say that it is less of an increase in production, but rather, an uptick in shipments.

They will shut down again next month until the New Year.

[EatMcdonalds]

When do the 2021 models get released? Seems that if you’re willing to wait, makes sense for next models and manufacturing to catch up for those who those looking to pay MSRP?

[JR16]

Originally Posted by EatMcdonalds

When do the 2021 models get released? Seems that if you’re willing to wait, makes sense for next models and manufacturing to catch up for those who those looking to pay MSRP?

I think all bets are off DTC (due to covid), so hard to predict.


Sent from my iPhone using Tapatalk Pro

[Oxfordian]

Originally Posted by EatMcdonalds

When do the 2021 models get released? Seems that if you’re willing to wait, makes sense for next models and manufacturing to catch up for those who those looking to pay MSRP?

This is logical but only if the watch that you want is the one that gets upgraded, otherwise buy as and when you can.

[szabo_martin]

You're also on a Rolex forum so the incomings will be concentrated. Its like when people on here say everyone has a Rolex.... which is true for everyone here but not so much for the mass population

[Tensai]

Very likely, yes. Where there is smoke, there is fire.

[patrickjb]

Depends which way the wind is blowing I suppose. I too have noticed the increase in incomings, reminds me of the "good old days" to a certain extent.

I was feeling lucky so I walked into my local AD a few hours ago, to inquire about the WG DD40 Olive Dial - and see how long it would take to order... They basically laughed, and told me at least a year.

Last time they told me 6 months - I never got the call and bought from a grey dealer. That's the way to go.

[JDsnewwatch]

It's a real problem when you try to fix the market and saturation, external forces and inflation all hit at once. You wind up doing something crazy like putting coral orange dials on nice watches.

[mito818]

Probably has to do with COVID. I have been planning on buying a new watch since before COVID. However it just does not feel right at this moment. Especially since I barely wear my watch now since I work from home now

[cvo]

Possibly, but I have not received calls for even the new Sub date.

[sam3536]

I guess it depends on location. Some countries are more affected by covid than others. Purchasing power plays a big role as well.

Sent from my SM-N975F using Tapatalk

[Vivalas]

One of the most fascinating things about Rolex is that they NEVER say anything. We are left to guess and boy do we all try guessing. Every forum you go on, people have their theories, ideas and conspiracies. Add that to the ‘my AD says’ stories and the mystery of Rolex continues.

Long may they continue saying nothing :-)

[alphadweller]

According to one of my local ADs, the fact tourists are no longer coming amid this pandemic is making a big difference in their sales figures, especially Chinese buyers.

This is true worldwide according to the latest Swiss watches exports showing sales falling everywhere except in China where they're sharply rising. The net effect is more watches available everywhere else I guess.