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#1 |
"TRF" Member
Join Date: May 2017
Real Name: Dan
Location: USA
Watch: Tudor, Carl F. Buc
Posts: 1,580
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The World of Cellini
Is Cellini an enigma?
As we travel thru the Rolex options…Cellini is there but not ![]() |
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#2 |
2024 Pledge Member
Join Date: Jul 2013
Real Name: Mike
Location: Eastern Shore, MD
Watch: my money leaving!
Posts: 13,409
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Was just at my AD today and they had a case full of Cellinis. They can't give 'em away. It's strange because they are very nice watches.
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#3 | |
2024 Pledge Member
Join Date: Jan 2019
Real Name: Kevin
Location: US
Watch: Yes, Please!
Posts: 478
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Quote:
I think once upon a time Rolex couldn’t give away the Daytona! I enjoy wearing my Cellini just fine. ![]() Sent from my iPhone using Tapatalk
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Courage is the greatest quality of the mind next to honor. _Aristotle_ |
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#4 | |
"TRF" Member
Join Date: Jul 2018
Location: USA
Posts: 725
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Quote:
I like the idea of a date hand. On most watches you see the date shown as a number, but this format I can see the number but get a visual snap shot of what fraction of the month is remaining. Just by glancing at the watch. Sent from my iPhone using Tapatalk |
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#5 |
"TRF" Member
Join Date: Feb 2008
Real Name: Chris
Location: .
Watch: Daytonas/Subs/GMTs
Posts: 12,609
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#6 |
2024 Pledge Member
Join Date: Jan 2019
Real Name: Kevin
Location: US
Watch: Yes, Please!
Posts: 478
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Courage is the greatest quality of the mind next to honor. _Aristotle_ |
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#7 |
"TRF" Member
Join Date: Jan 2020
Location: Issaquah
Posts: 1,698
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#8 | |
2024 Pledge Member
Join Date: Jan 2019
Real Name: Kevin
Location: US
Watch: Yes, Please!
Posts: 478
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Quote:
Thank you. Cheers ![]() Sent from my iPhone using Tapatalk
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Courage is the greatest quality of the mind next to honor. _Aristotle_ |
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#9 |
2024 Pledge Member
Join Date: Oct 2009
Real Name: Gary
Location: USA
Watch: Daytona
Posts: 11,385
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I’ve never understood that either. They are really nice designed watches but I guess Rolex has always been about good quality tool watches or at least since ww2, so maybe people don’t associate them with fine luxury or elegant dress watches. Really a mystery!!
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#10 |
Banned
Join Date: Apr 2012
Posts: 296
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Just too many better options when it comes to dress watches, albeit leather strap dress watches as a whole are not popular at the moment.
Probably at least 10 dress watch brands with better movements and designs before I look at Cellinis. |
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#11 |
"TRF" Member
Join Date: May 2017
Real Name: Dan
Location: USA
Watch: Tudor, Carl F. Buc
Posts: 1,580
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#12 |
Banned
Join Date: Apr 2012
Posts: 296
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Really I did write it up as part of the post but deleted it because I thought it would be too obvious...but here it is
Patek AP VC JLC Breguet Lange FPJ IWC Grand Seiko Cartier More but another one...I'd take a Rolex over a Cellini, DJ or DD. |
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#13 |
"TRF" Member
Join Date: May 2017
Real Name: Dan
Location: USA
Watch: Tudor, Carl F. Buc
Posts: 1,580
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#14 | |
2024 Pledge Member
Join Date: Jan 2018
Location: Florida
Watch: Sub, DJ41, GMT
Posts: 7,705
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The World of Cellini
Quote:
Ulysse Nardin and Omega (Tresor) are others you can add, but honestly I like Cellini better than watches from some of those brands you have on that list. AP dress watches aren’t really that great. Not really fan of IWC dress watches either. JLC Reverso is nice, but when I tried one on, it seemed really fragile to me. Cartier doesn’t have better movements but I suppose you can say they make better dress watches. Lange, Patek, VC and FP Journe reign supreme. Sent from my iPhone using Tapatalk |
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#15 |
"TRF" Member
Join Date: Jan 2020
Real Name: Andrew
Location: USA
Watch: Too many
Posts: 2,396
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It’s really quite beautiful
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#16 |
2024 Pledge Member
Join Date: May 2017
Location: EU
Watch: DSSD, BLNR, SM, GM
Posts: 932
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Cellini has to be rebranded. Doesn’t suit as a whole within the frame of image of Rolex. I believe by rebranding and a bit of more sophisticated image creating campaign it will become a product of great demand! The Moonphase is by far one of the greatest I have seen. And mind you I am not one without a serious experience - JLC, Breguet, VC amongst those I own.
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#17 | |
Banned
Join Date: Aug 2009
Location: usa
Posts: 6,765
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Quote:
Cellini needs to be positioned to hold its own against JLC, GP, GO, Piaget, etc. (Blancpain and Breguet eventually; PP/AP/VC/AL&S unlikely). That will take three things: 1. Separation of brand from Rolex 2. A serious marketing strategy 3. Development of some complications A travel time model, with some version of the SkyD movement, would be an interesting place to start. |
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#18 | |
Banned
Join Date: Aug 2009
Location: usa
Posts: 6,765
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Quote:
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#19 | |
2024 Pledge Member
Join Date: Jan 2018
Location: Florida
Watch: Sub, DJ41, GMT
Posts: 7,705
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Quote:
All they need to do is produce watches that people like. I think everyone agrees that the Moonphase is really nice. The Omega De Ville TRÉSOR Master Co-Axial 40 MM is more aesthetically pleasing and is only $13,800, but I am not sure they're selling any better... I think the fundamental problem with these Cellini watches is that they're just too busy when you look at them. Quite a contrast from most Rolex watches... |
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#20 | |
Banned
Join Date: Aug 2009
Location: usa
Posts: 6,765
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Quote:
While not a perfect analogy, it's partly why, in my mind, Mercedes-Benz failed with Maybach (as an entirely separate line) when BMW succeeded with Rolls-Royce and VW with Bentley. Plenty of common components, but Bentley isn't sold at Audi dealerships. |
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#21 |
Banned
Join Date: Apr 2012
Posts: 296
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Couple other points.
1) leather dress watches are not popular atm. May be a covid related thing and here to stay for a while. 2) Everytime I visit the AD, it's sand dune empty cases everywhere except for a bunch of Cellinis, each time too they try to organize them in a different way to make them more appealing but never works. So unfortunately it takes the brunt of our disappointment when the AD turns us down for everything else. Not saying I love either but I would rather have the signature watch from IWC or JLC than Rolexs shit. |
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#22 |
"TRF" Member
Join Date: May 2009
Real Name: John
Location: Midwest
Watch: 5513,1675,216570
Posts: 1,487
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Quite frankly, luxury watches are no different than automobiles. You wouldn't buy an ugly car no matter how technically advanced. Watch buyers are voting with their feet and wallets.
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#23 |
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Nov 2010
Location: North Carolina
Watch: Rolex/Others
Posts: 46,346
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I have always liked the Cellini's and have come close to buying one several times. I can not ignore the cost, and even pre-owned, there are other choices from some of the above mentioned brands that do it better for the money.
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#24 |
TRF Moderator & 2024 DATE-JUST41 Patron
Join Date: Jul 2013
Real Name: Adam
Location: Far East
Watch: SEIKO TUNA
Posts: 28,552
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Benvenuto Cellini was a lot more colourful, and controversial, than the line of watches that Rolex named after him. https://www.historyextra.com/period/...or-facts-life/
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#25 |
"TRF" Member
Join Date: Jul 2018
Location: USA
Posts: 725
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If Rolex squeeze in a sky dweller complication and bracelet, I would consider buying.
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#26 |
Banned
Join Date: Aug 2009
Location: usa
Posts: 6,765
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#27 | |
"TRF" Member
Join Date: Jul 2016
Location: Michigan
Posts: 4,583
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Quote:
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#28 | |
"TRF" Member
Join Date: Jul 2018
Location: USA
Posts: 725
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Quote:
I disagree on this. I think Rolex has many more than enough models that simply have hours/minutes/seconds that can be used for formal dress watches like daydate and datejust. I really think the Cellini can be dedicated to high horology with perpetual calendar like the A Lange & Sohne. ![]() Sent from my iPhone using Tapatalk |
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#29 | |
"TRF" Member
Join Date: Jul 2016
Location: Michigan
Posts: 4,583
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Quote:
I made no comment about what Cellini should try to become. Sent from my SM-G960U using Tapatalk |
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#30 | |
"TRF" Member
Join Date: Jul 2018
Location: USA
Posts: 725
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The World of Cellini
Quote:
I just refuted your comment about a dress watch should be just telling time. I quote you “…I think dress watches are generally expected to have no complications…”. showed you an example of A Lange & Sohne, a perpetual calendar that is a dress watch that’s does more than tell time. If your point is not about what cellini should be then you really don’t have a point. Sent from my iPhone using Tapatalk |
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