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#1 |
"TRF" Member
Join Date: Jul 2021
Location: Vancouver, Canada
Watch: LV, DD, BLNR, ND
Posts: 185
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How long do exhibition pieces stay in display cases?
Hoping someone knows the answer to this. What I was told is that when an AD receives an exhibition piece it’s not theirs to sell, and only when Rolex gives the go-ahead they can sell that piece. But how long does Rolex make the AD keep it in the display cases usually before it’s allowed to be sold?
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#2 |
"TRF" Member
Join Date: May 2013
Real Name: Nick
Location: Las Vegas
Watch: 1601
Posts: 10,559
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Until a VIP walks in
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#3 |
"TRF" Member
Join Date: May 2008
Location: USA
Posts: 2,168
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t65tampa |
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#4 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Apr 2013
Location: NL
Watch: Yachtmaster
Posts: 14,551
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Day Date 18238, Yachtmaster 16622, Deepsea 116660, Submariner 116619, SkyD 326935, DJ 178271, DJ 69158, Yachtmaster 169622, GMT 116713LN, GMT 126711. |
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#5 |
2024 Pledge Member
Join Date: Mar 2017
Location: United States
Watch: Rolex and Patek
Posts: 10,983
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Rolex policy now is ADs are required to have a set number of watches on display/exhibition. They can sell whatever watch they want as new ones come in to keep at the required minimum number. So essentially whatever number of watches an AD gets each month is the number of watches they can sell for that month assuming they have already have the required number on display.
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#6 | |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Jul 2013
Real Name: Brian (TBone)
Location: canada
Watch: es make me smile
Posts: 75,969
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#7 |
"TRF" Member
Join Date: Oct 2020
Location: USA
Posts: 217
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Which makes everyone feel great when the AD tells you they can’t sell you the watch you tried on because it is an exhibition piece but it isn’t in the display case the next time you visit!
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#8 |
"TRF" Member
Join Date: May 2015
Location: Dallas, Tx
Watch: Pepsi
Posts: 657
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I do believe its a little more complicated than that as they need to have certain models or lines on display. I have heard a few different stories from a few different ADs but high level you are correct. 1 in 1 out
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#9 | |
2024 ROLEX DATEJUST41 X2 Pledge Member
Join Date: Jul 2012
Real Name: Kat
Location: CA, USA
Watch: 126233 Wimbledon T
Posts: 6,819
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How long do exhibition pieces stay in display cases?
Quote:
That would be because it was allocated to someone, probably while on display, or even before put on display. Someone, whose turn it was, bought it. When an AD takes delivery of a shipment of let’s say 6 watches, he pays for them. He now owns them. Per his agreement with Rolex, though, he must keep a minimum number on display, at all times. As long as he does that, he can sell those watches, when he replaces them, with others. I have come to believe that a lot of us may be buying watches that we think are untouched, but may have been display pieces, without us ever knowing that. Anyone else thinking this? Kat Sent from my iPad using Tapatalk |
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#10 | |
"TRF" Member
Join Date: Feb 2023
Location: UK
Posts: 34
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Quote:
Unless, we see the new watch being removed from the sealed, clear delivery box - I believe some people refer to it as the 'coffin'? - how would we know if the piece is untouched or not? |
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#11 | |
2024 ROLEX DATEJUST41 X2 Pledge Member
Join Date: Jul 2012
Real Name: Kat
Location: CA, USA
Watch: 126233 Wimbledon T
Posts: 6,819
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Quote:
Exactly. I think my OP was not a display piece, but it could have been. I noticed the day I picked it up, they had several other sizes of the silver in the display case. They may have all come in at once. They were not there the last time I visited, before that. As far as my Wimbledon, I had tried one on as a display piece several months before, so it might have been the same one, but that would have been a long time to display the same piece. Both watches were brand new looking, and pristine, but they are protected with stickers, so who knows? People here have said the only way to know you are getting a brand new watch is to buy from an AD, but that’s not necessarily true. We may be the first registered owner, but our watches may have been handled by many others, before we get them. So, probably no different than buying grey, except price, of course, and losing a bit of warranty, perhaps. So it isn’t that different from the old days, when you bought off the shelf, except for lack of available stock, of course. Kat Sent from my iPad using Tapatalk |
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#12 |
"TRF" Member
Join Date: Mar 2023
Real Name: David
Location: Socal
Watch: Patek 3970
Posts: 308
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Don't know if true but supposedly they hold watches for around a month prior to sale. That doesn't necessarily mean all pieces are exhibited prior to sale (I've viewed incoming pieces that were never displayed).
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#13 | |
"TRF" Member
Join Date: Aug 2006
Location: Africa
Posts: 1,127
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Quote:
I don’t think any of this really matters. It is just a watch, either take it or leave it. Once you have worn it for a few days they all look the same. Sent from my iPhone using Tapatalk |
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#14 |
"TRF" Member
Join Date: Jun 2011
Location: las vegas
Posts: 61
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When I picked up my CHNR, my SA brought it out in the coffin and opened it in front of me.
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#15 | |
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Feb 2024
Location: Ellicott City, MD
Watch: 126600
Posts: 93
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Quote:
Is this the coffin? Is this the "normal" delivery experience? |
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#16 | |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Sep 2017
Real Name: Dave
Location: PDX
Posts: 9,387
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Quote:
The coffin - slim box with Styrofoam insert, is the standard transport - storage container for a Rolex watch until the watch is purchased at an AD. Then the watch is put in a pretty green box for the buyer to take his/her new watch home. |
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#17 | |
2024 Pledge Member
Join Date: Mar 2014
Location: USA
Posts: 1,521
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Quote:
Same AD, got a Sub later, it was in the coffin packaging. |
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#18 |
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Apr 2019
Location: AZ, USA
Watch: 116500LN
Posts: 1,958
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Until the right person buys the right amount of jewelry.
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#19 |
2024 ROLEX DATEJUST41 X2 Pledge Member
Join Date: Jul 2012
Real Name: Kat
Location: CA, USA
Watch: 126233 Wimbledon T
Posts: 6,819
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#20 |
"TRF" Member
Join Date: Apr 2010
Location: USA
Watch: RolexPatekCartier
Posts: 2,338
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I have seen at my AD at least 100 display. But yes some of those watches are “quietly available” in some cases , then you some models are after awhile not on display so they must be then “allocated” to vip’s
I got a 41 celebration after taking owner within a month or so ….
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#21 |
"TRF" Member
Join Date: May 2013
Real Name: Jack
Location: The Triangle
Watch: Several
Posts: 6,702
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Like many threads on here about Rolex and AD practices, the sarcastic and glib replies are obvious, and those who attempt to offer authorative explanations are invariably wrong.
At the end of the day, no one really knows for sure.
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#22 |
2024 Pledge Member
Join Date: Apr 2022
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You need to know the secret handshake ..
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#23 |
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#24 |
"TRF" Member
Join Date: Feb 2015
Location: USA
Posts: 4
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I was chasing a watch for a while and there was one in the display case which I really wanted. I took a photo and I made a point of making sure I could read the serial number.
Two months later I got the call and no surprises....I was offered the watch I had seen two months ago in the display case. |
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#25 |
"TRF" Member
Join Date: Dec 2019
Location: Boston
Posts: 1,302
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The ADs have to keep a certain number on display. What number I have no idea.
I do know that my CHNR that I got the call on wasn’t in the case the last time that I was there but there were other GMTs. That doesn’t mean that it didn’t see case time before I got the call or until the day that I picked it up. Also, I suspect that most of the display pieces already have buyers set up before they are allowed to come out of the case. |
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#26 | |
2024 ROLEX DATEJUST41 X2 Pledge Member
Join Date: Jul 2012
Real Name: Kat
Location: CA, USA
Watch: 126233 Wimbledon T
Posts: 6,819
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Quote:
The number they have to keep on display varies by their tier level. At my AD, the number is 20, but they just got bumped up a level, so now it will be 24. Kat Sent from my iPad using Tapatalk |
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#27 |
"TRF" Member
Join Date: Dec 2019
Location: Boston
Posts: 1,302
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The ADs have to keep a certain number on display. What number I have no idea.
I do know that my CHNR that I got the call on wasn’t in the case the last time that I was there but there were other GMTs. That doesn’t mean that it didn’t see case time before I got the call or until the day that I picked it up. Also, I suspect that most of the display pieces already have buyers set up before they are allowed to come out of the case. |
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#28 |
"TRF" Member
Join Date: Sep 2019
Location: MA
Watch: Hulk
Posts: 15
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What I heard from my AD was that they received dedicated display pieces from Rolex, which didn't come with warranty cards so that they couldn't sell. After a certain amount of display time, they got sent back to the factory for inspection/service before being sold again (potentially as a CPO). Just think of a similar way as how loaner vehicles work at a car dealer.
This might be just complete BS, but it sort of makes sense to me.. |
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#29 |
"TRF" Member
Join Date: Nov 2016
Location: az
Watch: A few
Posts: 239
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The answer I got from my AD this last weekend - "until another like it arrives", they are required to keep a certain number of professional steel watches in stock for demo purposes - so they say.
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#30 |
"TRF" Member
Join Date: Apr 2010
Location: 88 keys
Posts: 2,238
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My AD is way across town and I only drop by a couple of times a year. Unless they changed out exhibition models, they had the same fleet of Sub 41 Date, BLNR Jubilee, DJ41 Blue dial, one of the Sky Dwellers, and a couple of smaller watches in the exhibition case for easily 9-12 months, just based on my frequency of visits.
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