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Old 25 May 2024, 09:12 PM   #1
Neil McCauley
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June 1st Price Increases
Confirmed by my AD - this is in the UK so please note may not be worldwide.



It is an interesting move from Rolex to increase prices on the most pieces they are likely selling the least of right now.

EDIT: - Sorry for the humungous screenshot lol
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Old 25 May 2024, 10:43 PM   #2
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Which brand is this on?
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Old 25 May 2024, 10:46 PM   #3
Neil McCauley
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Which brand is this on?
Rolex, naturally. Datejust mentioned in the screenshot
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Old 25 May 2024, 10:59 PM   #4
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Had you inquired about a yellow gold watch by any chance? Or been offered one and considering your decision?

I have no reason to doubt what you’re sharing but I’m always sceptical of AD motives with stuff like this.
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Old 25 May 2024, 11:06 PM   #5
Neil McCauley
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Had you inquired about a yellow gold watch by any chance? Or been offered one and considering your decision?

I have no reason to doubt what you’re sharing but I’m always sceptical of AD motives with stuff like this.
No, my AD just keeps me up to date on recent or upcoming events (where he can!)
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Old 25 May 2024, 11:22 PM   #6
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But no one is paying full retail for gold pieces at the AD even today. Right?
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Old 25 May 2024, 11:49 PM   #7
Neil McCauley
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But no one is paying full retail for gold pieces at the AD even today. Right?
Perhaps this is why

If those who are buying are getting a % discount, makes sense for Rolex to up the RRP I suppose.

But even then, does it make full gold pieces even less attractive to buy?
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Old 27 May 2024, 04:58 AM   #8
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everyone still is.

Quote:
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But no one is paying full retail for gold pieces at the AD even today. Right?
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Old 25 May 2024, 11:52 PM   #9
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It makes sense for them to put up the rrp
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Old 26 May 2024, 01:50 AM   #10
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........... again...
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Old 26 May 2024, 08:15 AM   #11
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…I love a good price increase.
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Old 26 May 2024, 09:40 AM   #12
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We had a pretty hefty increase in Canada this January 1st.

.nic
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Old 26 May 2024, 09:26 PM   #13
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Got told similar at an AD, yesterday..... that's going to put more pressure on them, surely? anyone else feel the price increases are perpetuating the downturn? My AD had loads of two tone and solid gold in stock.
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Old 26 May 2024, 09:47 PM   #14
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anyone else feel the price increases are perpetuating the downturn?
It's likely going to perpetuate the need to give discounts on gold watches, although I'd be asking for one anyway and expecting to get a decent slice off a PM watch.
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Old 26 May 2024, 09:35 PM   #15
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We had a pretty hefty increase in Canada this January 1st.

.nic
That was a lot.
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Old 27 May 2024, 12:39 AM   #16
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We had a pretty hefty increase in Canada this January 1st.

.nic
Currency related no doubt
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Old 27 May 2024, 05:55 AM   #17
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The Swiss Franc (and gold) is doing nicely, sorry to hear your country's downward trend is getting worse faster.
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Old 27 May 2024, 06:40 AM   #18
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That’s the usual story but the pound is the strongest it’s been for a couple of years against the Swiss franc just now.

For once it’s not our pounds now being worth pennies. More likely the price of gold.
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Old 26 May 2024, 09:48 PM   #19
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Is this a blanket increase?
I’m waiting on an LV this year. Included??
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Old 26 May 2024, 11:44 PM   #20
Neil McCauley
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Is this a blanket increase?
I’m waiting on an LV this year. Included??
Sorry, seems my screenshot has been removed for some reason.

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Old 27 May 2024, 12:33 AM   #21
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Good ! Wish it was more tbh
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Old 27 May 2024, 01:59 PM   #22
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Good ! Wish it was more tbh
Just bought a 116509 last week , £37200 does that mean I now own a £38500 and I have made £1500 ? �� joke
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Old 27 May 2024, 10:42 PM   #23
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UK Price increase it was sent out to the AD last Friday 24th May .

Effective from June 1st my AD told me !
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Old 26 May 2024, 09:49 PM   #24
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Was offered a RG olive DD at MSRP no discount tho
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Old 29 May 2024, 09:15 PM   #25
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Was offered a RG olive DD at MSRP no discount tho
Yes same here…..they won’t offer a discount when the piece still sells over retail like this one
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Old 27 May 2024, 01:16 AM   #26
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Says price increase on gold. Then quotes for all metals.
So a Sub LV is going to hit me an extra 1% ?
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Old 27 May 2024, 01:54 AM   #27
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Says price increase on gold. Then quotes for all metals.
So a Sub LV is going to hit me an extra 1% ?
I think it’s 1% for steel datejusts. For the Sub, I believe the message said 3%. If I had to guess, the MSRP of the Sub LV will go from $10800 to somewhere around $11200 so about a 3-4% increase starting June.
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Old 27 May 2024, 01:56 AM   #28
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Ahhh yeah. 3 percent.
Damn.
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Old 27 May 2024, 02:36 AM   #29
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Not surprise
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Old 27 May 2024, 04:54 AM   #30
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Only coincides with the price of gold!
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