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VogelPhoenix · 30 January 2023, 05:43 AM

"Audemars Piguet is entering the thriving second-hand market by launching its own certified pre-owned (CPO) program by the end of 2023, CEO François-Henry Bennahmias announced at a luxury recruitment conference in Paris this week. The initiative makes Audemars Piguet (AP) the second major luxury watch brand to invest in the pre-loved market after industry leader Rolex took the industry by surprise in December by announcing the roll-out of its own CPO initiative. "

https://www.instagram.com/p/CoAa2KVreuv/

Seemed inevitable after Rolex and then Patek made the first steps. Will be interesting to see the implementation details. E.g., in the Rolex case all the buying, holding and selling (incl. pricing) is handled by the individual ADs. One assumes that in AP's case this will be more coordinated across boutiques.

30 January 2023, 05:43 AM	#1
VogelPhoenix "TRF" Member Join Date: Jun 2020 Location: Taiwan Posts: 3,812	AP CPO program? "Audemars Piguet is entering the thriving second-hand market by launching its own certified pre-owned (CPO) program by the end of 2023, CEO François-Henry Bennahmias announced at a luxury recruitment conference in Paris this week. The initiative makes Audemars Piguet (AP) the second major luxury watch brand to invest in the pre-loved market after industry leader Rolex took the industry by surprise in December by announcing the roll-out of its own CPO initiative. " https://www.instagram.com/p/CoAa2KVreuv/ Seemed inevitable after Rolex and then Patek made the first steps. Will be interesting to see the implementation details. E.g., in the Rolex case all the buying, holding and selling (incl. pricing) is handled by the individual ADs. One assumes that in AP's case this will be more coordinated across boutiques. __________________ AP 15500ST Grey // 26237ST Beast // 26331ST Panda // 15450ST Blue // 77350CE Bucci // 26240CE 50th // 15407ST // 26715.ST.ZZ \|\| Rolex 116520 White // 116710 BLNR // 126200 Blue \|\| Omega Seamaster NTTD // Speedy Tokyo LE "Rising Sun" // Speedy cal. 321 "Ed White" A timeless classic - Winding, ticking, faithful time - Golden crown of trust

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