How does Cartier Santos stack up against Rolex?

[FL2024]

I am almost certain the Santos will be my next purchase and first non-Rolex.

I have a few questions.

Is Santos on-par with Rolex of similar price point (let's say a Sub, Datejust, Explorer, etc...) in terms of prestige?

How recognizable is it compared to Rolex?

Lastly how is the quality and durability? I know Rolex can sustain rough use but how about the Santos?

Thanks.