Cubitus is an extremely disappointing step for Patek.

[Gandor]

Thierry Stern has been adamant in various interviews that he does not want Patek to become a one watch brand. With the discontinuation of the 5711 in steel in 2021 it seemed like the brand was going to really attempt elevate the cultural impact of its other lines. Yet, instead we were greeted with the 5811 in the more profitable gold not too long after the steel discontinuation.

The folly continues with the newly introduced Cubitius whose design feels like something dreamed up by an ambitious Pagani designer trying to not infringe on the Nautilus design while still making what is clearly a Nautilus.

When rumors of what Cubitus could have been were bubbling, the natural gap in Patek's collection is a proper dive watch (especially after their 30m standardization, which by the way really patek?). Instead we have a Nautilus thing that does the same thing as the old Nautilus but now square. There's nothing wrong with extending a collection. Think of the AP Royal Oak versus a Royal Oak Offshore. The offshore is an extension of the royal oak design language while expanding the capabilities of the watch in order to meet a new set of requirements. The cubitus does none of this.

Will the Cubitus print money? I have little doubt. Patek is in full control of the supply and can easily make this watch "hard to get" creating a trickle down reseller market. What is clear is that Patek has become creatively bankrupt if their first foray into a new line after so many years is a homage to a watch they don't even really like.