Which Mom and Pop AD gets the letter next?

[Ferrari-F430]

One thing is for sure, whether the AD deserves it or not.. this has to be absolutely devastating for a lot of these small dealers. Seems like most of them just used Rolex to generate sales aka "spend history" from customers with the lure that if they spend enough money, they just might get a Rolex. Spend a lot and win the prize of a Daytona!! Most of us know this game if you've been on any watch forums.

On top of that, it gave them the ability to mistreat customers because with the Rolex program, when a supplier has something that has a huge waiting list, they can either have integrity and treat everyone right or they can act like you don't matter (hence the post in this thread about Bigham) since they have the "power" of possessing the product you want so badly. Us as customers have to "take it" if we want to stay in the running for a watch. Sounds ridiculous, but that's how it is/was!

With all that said, I hope Rolex cracks down on the mistreatment of customers regardless of whether they can keep up with supply.