Some interesting reading from a Rolex catalog...

[molex]

A fellow forum member from another Rolex forum stopped by my work the other day, we missed each other but he left me a very nice gift: A rolex "Oyster Perpetual" pamphlet from 2005. It's an ivory-colored booklet with some corporate-uplifting and pics of many of the current Rolex models. It's quite nice, and I was happy to see that the example picture of a SS Datejust is the exact same model I own, nice to see your own watch in print.

Some of the copy, though, borders on propaganda, some would say it shamelessly crosses that line. Some examples:

"Constantly moving forward is the essence of the Oyster Perpetual movement." Well, perhaps in small steps, then... since the movement hasn't changed significantly in what, a decade or more?

"To this day, the assembly of the 220 components of the movement continues to be carried out by hand; but now robots, microscopes and lasers play an essential role in quality control testing at every stage."
Except perhaps the final stage of the new-model Turn-o-Graph that a member on another forum bought, only to discover the words "Turn-O-Graph" had never been printed on the dial? That's not too hot of quality control...

"...Rolex watches are today at the forefront of what is technically attainable." Well, sorry but that's just plain BS. One of the reasons I love a Rolex movement is that even the very latest version is still more a thing of the past than the present. No silicone escape wheels here.

In regards to the extent of the Oyster collection's variations "...tailored to meet the most stringent professional or sporting demands." Really? Let's see a Rolex time an event to the thousandth of a second, or calculate the exact depth of a diver at any given moment.

What do you guys think about all that? Just normal corporate double-speak, or am I missing something?