List Price LV Sub

[DocD]

As I've stated in a few posts, I have a patient that works for a well know jeweler in my area that has 3 large stores and is a Rolex AD. They move a LOT of Rolex's and each store has at least 3 full display cases of Rolex. On numerous occassions he's told me that they are NOT allowed to charge above list price for Rolex. He told me that's why although they have a few SS Daytona's in stock, they keep them in their vault for well known customers that they know will purchase the watch for "real" use and not simply purchase the watch to then turn around and sell it for a large profit.
If they were able to sell it above retail they would simply put the SS Daytona's in their display case and sell it for any price they wanted. So, I believe your friend got ripped off and may want to return to the dealer. Or it may be wise to first make a phonecall to Rolex and ask them their policy regarding AD's and pricing. It's always good to go in armed with the FACTS, because the last thing the AD wants is to jeopardize his dealership status with Rolex over a couple of thousand bucks. If Rolex tells your friend that the AD can't overcharge, and your friend's got a receipt then he's DEFINITELY in the driver's seat.