“You missed the boat buddy!” No more Rolex discounts??

[Sam94]

So I went in a couple days ago to purchase a new Datejust Two tone (Vancouver, BC Canada) and they would not flinch at all and would not offer any discount whatsoever and explained that Rolex would take away their dealer license if they discount at all. Went to a second location and got the same story and the “brand ambassador” for Rolex in this area told me I “missed the boat buddy!” And said that maybe 3 months ago I could get a discount but now they won’t discount anything. Ever. Said Rolex want to be like Louis Vuitton and people pay the listed price and don’t question it. They had 50+ datejust and would not flinch even when I pulled out $10,000+ in cash... Is this a new thing or am I just getting bad sales people? Does anybody know any grey market dealers in the Vancouver area by any chance? Anything helps, thanks