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7 April 2024, 07:06 AM | #61 |
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they are pushing PM because the amount per watch is more and you make more off PM than SS per unit.
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7 April 2024, 08:07 AM | #62 | |
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AP has been a mono watch brand, the RO. Patek has a deep line of watches, and while there’s a lot of hype around the Nautilius, most Patek owners aren’t listing after that as their only piece. AP has been looking towards Patek to build out their line of watches beyond the RO, which the Code has started. Most still see AP as only the RO. |
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7 April 2024, 08:13 AM | #63 | |
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What it comes down to, is it the cheapest Patek is $30k, you know anyone wearing a Patek spent at least $30k. (Not assuming secondary prices being less). If you have a bunch of watches that are $15k in stainless, it lowers the entry into Patek. If the market stays the way it is, I think Patek will only do stainless pieces when it comes with a complication, justifying a higher price. |
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7 April 2024, 12:44 PM | #64 | |
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Nowadays with a realistic entry point into Patek being $30-60K, there are a whole generation of younger watch enthusiasts in their late 20s to early 40s where the barrier of entry is simply too daunting. And by the time they're in their late 50s and 60s with maximal spending power, they won't have any affinity for Patek. Raising average selling price and gross margin today by pushing precious metals is sacrificing the future to benefit the present. Maybe the Sterns are looking to juice the numbers before they sell to LVMH or Richemont lol |
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7 April 2024, 01:06 PM | #65 | |
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stainless steel pateks has ALWAYS been restrictively made. They used to ONLY make precious metal watches. entry point price? it is a well known fact that any "entry level" stainless steel patek for men would be the hottest item on the market, and then clients will start complaining about the speculators destroying the Patek experience |
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7 April 2024, 01:20 PM | #66 | |
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I think what would be smarter is for PP to reserve the Aquanaut line as a first-time watch for clients under 35 years old, available in SS, with reasonable MSRPs (under $30K for 5167a, under $40K for 5164a, under $50K for 5968a). The goal should be for the brand to use SS sports watches as a "hook" to get younger clientele into the brand and then build them up in their purchase journey towards $100K+ grand comps. AP does an incredible job of this with their pricing segmentation strategy. Their entry watches are all under $30K (41mm RO, Code 11.59 3-hander, ROO 3-hander). But by the time a client is purchasing their 3rd or 4th watch, it's a $60K+ one. |
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7 April 2024, 01:31 PM | #67 |
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I’m not sure why so many comments seem to think Patek needs product strategy and marketing advice. They haven’t been struggling financially at any time I can recall.
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7 April 2024, 02:34 PM | #68 | |
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Agree that AP is much better here, I think in part due to the fact that they control their own POS and don’t have 3rd party retailers
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7 April 2024, 02:36 PM | #69 |
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7 April 2024, 03:18 PM | #70 | |
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So it was still relatively very expensive, and completely prohibitive. I remember in 2011 my boss had one and me and my friends could not figure out why the hell anyone would spend that much money on something that looked like it belonged in the 70s! It was not ‘cool’ then either, so it really was a pretty left field choice. I used to go around London ADs on my weekends and try on all the dress watches admiring their beauty and heritage. Sure putting on a 5980/1R was a blast, but never the steel basics like 5711 or 5167, they really didn’t appeal to most people at the time, and were not what we knew Patek for. Point being they were never a good entry point for regular enthusiasts. I personally bought my first Patek a few years later in 2015, I wanted a proper dress watch, since that is what Patek meant to me - and most people too. I’d had a good year so I went 5205R but otherwise it would have been the Calatrava - which is not only quintessentially Patek, but also the ideal entry model into the brand. The perfect one and done, and also the perfect start of a collection. |
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7 April 2024, 03:24 PM | #71 | ||
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7 April 2024, 03:56 PM | #72 | |
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7 April 2024, 05:00 PM | #73 |
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7 April 2024, 06:50 PM | #74 |
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Speaking about steel I wouldn't be all to surprised if the new WT with date is steel rather than WG (I can't tell from the rendering).
Another thought is that the green fad seems to be in the rear view mirror with all the grey blue dials this year. Overall a pretty lazy release so far with some nice watches nonetheless. |
7 April 2024, 07:05 PM | #75 | |
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7 April 2024, 07:25 PM | #76 |
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You're right this is indeed another possibility
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7 April 2024, 07:31 PM | #77 |
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There is a last thought I had this week-end...
It could also be IA generated material. I have friends who've been playing with those apps lately and made incredible rendering of pictures, themes, whether you make it a 100% generated one or you bring your own picture to play with. Hence, it would be easy to through some pictures of the current line-up (screenshots from the Patek app) and ask "a 5980, blue dial, fabrics blue strap", etc... This would explain the "HOME" misplaced on the Aquanaut, the "eaten" 12 on the 5520. This vould also explain why Patek didn't already ask if those leaks could be removed (maybe it's not the policiy to remove them on the Rolex Forums though). |
7 April 2024, 07:38 PM | #78 | |
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I’ve been hoping for a steel world time for years, I mentioned it on the watch pro site and was cut dead by other members saying it would never happen! The fact we saw the 5935 that year never come into the equation, fingers crossed the new world time is steel.
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7 April 2024, 07:50 PM | #79 | |
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7 April 2024, 08:54 PM | #80 | |
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So if he does make Aqua/Naut all or mostly gold he will still want a sports line to replace them and keep the overinterest/hype in the brand, esp with younger people in this Social Media age, no way is he wanting to go back to PPs being only for middle age aristos like before. I doubt it will be anymore successful than the Code and will generally be disappointing so I don't think the Aq/Na will go all PM, there will still be a lot of SS pieces there to keep his hype train going. |
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7 April 2024, 10:43 PM | #81 | ||
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The hollow white hand is always for the home time. The second explanation makes sense, although I do not see how placing a single day/night indicator at 6 o’clock would work (both aesthetically and practically) In any case, if this is real, I would definitely go for the 5164G. |
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7 April 2024, 11:43 PM | #82 | |
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7 April 2024, 11:56 PM | #83 |
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8 April 2024, 12:56 AM | #84 | |
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As I mentioned on my previous post I also think the move to PM of aqua and naut models is in preparation for the new line to be positioned bellow these. Currently there are only 2 aqua models in stell (considering the 5167a and 1a basically the same model). And I wouldn’t be surprised if they hacked the 5968a next year as they already have 3 alternatives in PM. Nautilus has a few more models in steel and I find it unlikely they’ll discontinue all at once, but I would see the 5726 and 5712 getting axed next year and their movements being transferred to the new collection. All speculation of course, but I’m very curious to see how this will unfold. |
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8 April 2024, 01:14 AM | #85 |
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Yea 5167 and 5711 could be occasionally had at discount but werent "unpopular" by any stretch. Now the gold pieces and complications a different story. I mean why not move them upmarket, squeeze more margins, have people buy the cubitus or whatever. Then when things slow down reintroduce steel.
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8 April 2024, 01:28 AM | #86 |
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Hard to tell indeed... In the end I hope these are fake because I also think that this kind of launching "ceremonials" support all the investments and efforts put into a new product. But as Ichiran said, we'll see the outcome very soon!
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8 April 2024, 02:39 AM | #87 | |
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2013 I got a 5711 in 4 weeks so not instantly available but I did get a 20% discount. Sent from my iPhone using Tapatalk
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8 April 2024, 03:11 AM | #88 |
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8 April 2024, 03:28 AM | #89 |
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I turned down a 5711 1/a for £11,000 in 2009
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8 April 2024, 03:38 AM | #90 |
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IMG_8159.jpeg
Personally I think he is full of BS, especially when in previous years another very prominent Patek influencer had shared leaks about the brand but it was complete silence. This year it was somebody else not in their circle and all of a sudden it’s an outrage and a travesty to the brand bla bla bla. Indeed, some are more equal than others…. |
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