"Steel" SkyDweller, is this a sign of desperation?

[masyv6]

Originally Posted by AK797

No, just slow SkyD sales. If they were in trouble we would have the SS CokeC now, if serious trouble the SS PepC too.

This. Rolex has quite a few watches that they can release to send scales back through the roof easily.

[acarriles]

What do I think of the SS Skydweller? I saw the pictures and then called my AD to order one. With the blue dial, thank you.

[WatchAffinity]

Originally Posted by acarriles

What do I think of the SS Skydweller? I saw the pictures and then called my AD to order one. With the blue dial, thank you.

I wish I would have about 12 hours ago when I saw the news at 8am this morning, now I have to call my AD in the morning and be further down the list...

[GB-man]

Im still digesting this move but I would call it a flinch for sure.

at the idea of Rolex catching up to omega at anything. Hard pass on their easy bake oven fake patina.

[bawlin]

Desperation or not, I'm first on the list at my AD and quite frankly I am very happy about the prospect of owning a $15k Dweller.

[speedmaster73]

Originally Posted by 904VT

You're going to hate me, but I always notice white gold on the wrist over stainless steel

It has a much warmer tone and a "deeper" look to the metal. I definitely get what you're saying about the masses though . At least personally, I just buy to enjoy for myself only, but there is a certain prestige factor some enjoy. I personally like the WG Roman SkyDweller the best, but my money will be going to a SS model

i understand what your saying....my point was the average joe at a glance.....not watch junkies like people on this forum....furthermore we can identify WG Rolexes because we simply know what models we are looking at...my neighbour? he wouldn't know the difference between a SS sub or WG pepsi

[speedmaster73]

Originally Posted by HL65

Don't think it is a sign of desperation but a sign of a company that is adapting to the market place. The fact is that the Sky-D was an awfully slow seller for Rolex. So now they introduce in SS and and can monetize the movement.

this....majority of brands in rolexes category are moving towards SS models

[speedmaster73]

Originally Posted by FTX I

I don't get why screw WG SD owners and release a new gigantic Sea-Dweller with cyclops and keep a 10 yrs line for a Daytona-C

i think the daytona-c will be released more freely now.....an AD in florida told me the Rolex rep verified this would be happening...that said, I'm not sure what rolex thought would happen by limiting output in 2017.....they alienated a lot of buyers...anyways....the ss sky dweller is the ss sport watch to own now imo

[Showcall]

I find Sky Dwellers busy looking and quite frankly very unattractive. Somewhere between a Yacht Master II and Day Date..

[AK797]

Originally Posted by HL65

Don't think it is a sign of desperation but a sign of a company that is adapting to the market place. The fact is that the Sky-D was an awfully slow seller for Rolex. So now they introduce in SS and and can monetize the movement.

For sure, I also remember commanding the bezel in the ADs and really having a terrific time, such a shame that so few people were enjoying this innovative fine piece so extending it to SS is a good and almost compassionate move . If it was in their minds all the time I wouldn't be that surprised.

[Etschell]

Originally Posted by AK797

For sure, I also remember commanding the bezel in the ADs and really having a terrific time, such a shame that so few people were enjoying this innovative fine piece so extending it to SS is a good and almost compassionate move . If it was in their minds all the time I wouldn't be that surprised.

Ceramic bezel daytona first plat, then gold, then ss.

Rolex has a plan always.

[lain09]

Smart move. Slides in perfectly in the mid 10k market as a dress/sport watch that's dominated by AP. Allows them to showcase their most interesting movement IMO to a wider audience as well.

[ivanos]

A perfect combination and demonstration of form and function, what Rolex is best at.

[MVP]

The big disappointment is that they are offering the SkyD in SS with he same dial variations as the PM models

[DeeTee]

I'm not feeling this move.
Two toned would have sold huge numbers without having to whore it out to steel.
At least the YG and RG SkyD are safe.

[willski]

Originally Posted by MVP

The big disappointment is that they are offering the SkyD in SS with he same dial variations as the PM models

Numerals are different though (Arabic/Roman vs. Stick).


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[DocHorton]

Originally Posted by MVP

The big disappointment is that they are offering the SkyD in SS with he same dial variations as the PM models

Very true. With the other SS/PM models like Sub, Daytona, GMT, and YM2, there are only certain colors you can get in PM so if you want a certain dial/bezel color you had to go PM. Now the SkyD has the same colors for both...a bummer for those who own WG and now have no exclusivity.

[gossbeau]

Swapping my WG SD for a 25940ok as we speak plus some extra $ in the pocket!!!

[GerardoG]

Originally Posted by Chewbacca

spoken like a foodie!

so, why the hell are chicken thigh prices going through the roof!

[dadonn2]

Originally Posted by gossbeau

Swapping my WG SD for a 25940ok as we speak plus some extra $ in the pocket!!!

Good work Vin! Nicely done. I did tell you not to get this in white gold, if you recall. Wouldn't have rubbed it in but it sounds like you're out.

[regnant]

My take on is the model release is Rolex deliberately position Day Date as a top line watch while making Sky Dweller more attainable during its 5th Anniversary

[HorologyK]

For the $$, it's a no brainer in SS with those complications.

[pd999]

I only hope Rolex never releases the DD in anything but full PM!

[WJGESQ]

Originally Posted by Showcall

I find Sky Dwellers busy looking and quite frankly very unattractive. Somewhere between a Yacht Master II and Day Date..

I think it's a unique why to have so many functions.

[enjoythemusic]

Rolex brilliance! Patek and other brands are falling behind as Rolex is leading in many ways.

[breitlings]

I think rolex could operate for 100 years without bringing in any revenue.

[Eva123]

Originally Posted by gossbeau

To tell you the truth, as many of you would know, I felt that it was a little bit of a low blow being an owner myself of the PM white gold model.
By doing that, Rolex is taking away from us, PM owners, much of the credit and exclusivity we had aspired to have when we purchased the so called "unique" and "high-priced" Sky Dweller in the first place.
The SS model now with white dial, looks exactly like mine dammit. Oh well, I am sure to flip it now.

Still do not understand your post. You are unhappy that your WG SkD will look like the same as WG/SS watch. I can tell you very openly that 99 percent of people do not know that your watch is made from WG. Also, your rant seems really inadeqate.... there are so many people who have Platonas and WG Daytonas and never complain that they look like SS watches. If tou wanted to show off you could buy RG SkD and tell to everybody that this is really full gold watch

[Eva123]

SkD is a very new model. Many people like it but can not afford it. Introduction of SS model opened a quite large market as this watch became more affordable. And still price level for ss model is quite high and will generate very high profits to Rolex.

I do not knwo actual structure of Rolex sales but i assume that Datejust, SS Subs generate the largest part of Rolex revenues. TRF is a very unique place where people get impression that many own PM watches, however, this forum represents only a small part od Rolex owners. For example in real lufe i met only few people who own PM watch. Many have SS or TT watches, however full PM is a very narrow niche devotec to very rich people.

[Alexwwjd]

Originally Posted by DocHorton

Very true. With the other SS/PM models like Sub, Daytona, GMT, and YM2, there are only certain colors you can get in PM so if you want a certain dial/bezel color you had to go PM. Now the SkyD has the same colors for both...a bummer for those who own WG and now have no exclusivity.

When I have my SS SkyD and find someone with a PM SkyD, I'll say, hey, we have the same watch!


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[mzmonzon]

Definitely not a sign of desperation in my opinion. Many responses here allude to that fact (could ss up so many other pm onlys, ramp up DaytonaC production, etc.).

I believe this watch was made for people like myself who could not justify buying a PM SkyD over a PP (let's say a 5726) or ALS (let's say a saxonia AC) or people who plainly wanted one but cannot afford one.

I always wanted one/wanted the chance just to try one out for a few months to see if it was a keeper. But never could pull the trigger because of the price point. But when I got word of this, I called my AD right away for the blue dial version. Now 1st on the list and excited! Just like that. Which makes me believe it was a great call by Rolex to pull in a big chunk of that $14k-$18k demographic.

PS. I have a BLRO and I don't really mind if no one knows it's a PM piece but myself. The weight, hence the feeling on the wrist, makes me love wearing it. No one needs to know it's made of PM.


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