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#1 |
"TRF" Member
Join Date: Dec 2004
Location: California
Posts: 220
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Some interesting reading from a Rolex catalog...
A fellow forum member from another Rolex forum stopped by my work the other day, we missed each other but he left me a very nice gift: A rolex "Oyster Perpetual" pamphlet from 2005. It's an ivory-colored booklet with some corporate-uplifting and pics of many of the current Rolex models. It's quite nice, and I was happy to see that the example picture of a SS Datejust is the exact same model I own, nice to see your own watch in print.
Some of the copy, though, borders on propaganda, some would say it shamelessly crosses that line. Some examples: "Constantly moving forward is the essence of the Oyster Perpetual movement." Well, perhaps in small steps, then... since the movement hasn't changed significantly in what, a decade or more? "To this day, the assembly of the 220 components of the movement continues to be carried out by hand; but now robots, microscopes and lasers play an essential role in quality control testing at every stage." Except perhaps the final stage of the new-model Turn-o-Graph that a member on another forum bought, only to discover the words "Turn-O-Graph" had never been printed on the dial? That's not too hot of quality control... "...Rolex watches are today at the forefront of what is technically attainable." Well, sorry but that's just plain BS. One of the reasons I love a Rolex movement is that even the very latest version is still more a thing of the past than the present. No silicone escape wheels here. In regards to the extent of the Oyster collection's variations "...tailored to meet the most stringent professional or sporting demands." Really? Let's see a Rolex time an event to the thousandth of a second, or calculate the exact depth of a diver at any given moment. What do you guys think about all that? Just normal corporate double-speak, or am I missing something?
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"Through the tool watch, Rolex became allied not just with dependability and accuracy, but with great human achievement." Vintage Rolex Sports Models Skeet & Urul |
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#2 |
"TRF" Life Patron
Join Date: Jun 2005
Real Name: Peter
Location: Llanfairpwllgwyng
Watch: ing you.
Posts: 52,809
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Like most companies today great well chosen words,where in
reality mean sod all, but there is a old saying bullsh#t baffles brains. ![]()
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ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder ![]() |
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#3 |
"TRF" Member
Join Date: May 2005
Real Name: Mark
Location: Seattle-ish
Posts: 6,058
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Molex,
Perhaps you are right, a fair amount of corporate double talk. But hey that is what the booklet was for, to advertise and generate enthusiasm (AKA LUST) for Rolex watches. I guess they could have been straight forward but how would it look if they printed. "Hey its a Rolex, need we say more. You can take it or leave it. But since we sell every watch we make, if you decide to leave us, someone else WILL buy the watch." "Buy a Rolex today. If you wait until the next price increase so will just kick yourself for waiting." or "Why ask question? Look at the pictures and buy your favorite." I do agree that it is always nice to see pictures of the watch you own. That is why I really enjoy the pictures you post. ![]() |
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#4 |
TRF Moderator & 2024 SUBMARINER Patron
Join Date: May 2005
Real Name: God
Location: Washington, D.C.
Watch: What do you think?
Posts: 37,811
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Think of it this way, Micah. How many millions of watches does Rolex make and sell each year? How many people frequent Rolex forums combined. Perhaps 0.5% of all Rolex owners? Of those who do frequent the forums, how many are even somewhat knoweldgeable about the workings of the watch? So you see, the number of people who actually know NOT to believe the
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Despite the high cost of living, it's still very popular. Tosser Cabinet Member Official Member: 'Perpetual 30' Vegas International GTG 2016 Official Member "WIS-CON" Las Vegas International GTG 2017 Official Member "WIS-CON" Las Vegas International GTG 2018 Official Member "WIS-CON" Las Vegas International GTG 2019 |
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#5 |
Guest
Posts: n/a
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It's plain hyperbole, spewed from marketing genius' who know their market well.
![]() But Micah, I think your bigger issue should be why Rolex USA insists on shortchanging their customers with a crappy brochure when the rest of the civilized world gets a full colour, glossy 102 page catalogue. That is a crying shame for you guys. ![]() ![]() |
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#6 |
"TRF" Member
Join Date: May 2005
Real Name: Who Me?
Location: Northern Virginia
Watch: out
Posts: 4,616
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Molex, I believe it's the normal well written "Just normal corporate double-speak" of which I feel on the fast read gets peoples heart to pumping.. but, to the WIS it's writting on the fine edge of double meaning play on words. my 2c
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#7 |
Fondly Remembered
Join Date: May 2005
Real Name: JJ
Location: Auckland, NZ
Watch: ALL SOLD!!
Posts: 74,319
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Micah,
I think we are talking about the same A4 size catalogue which we get here, but for some unknown reason is not available in the USA. It's very pictoral, but bugger all else. Omega catalogues likewise. The best I've got is the one from IWC which gives you the full history along with some superb details on manufacturer, movements, etc. The Rolex one has been designed for the common man and just displays various models, that's it. JJ
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#8 | |
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Posts: n/a
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Quote:
It would be nice if Rolex could take a page (lol) from the likes of JLC, IWC or hell, even Panerai and offer a catalogue with some history, some techy details on the watch, case, bracelet, movement... But since that costs money, why bother? |
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#9 |
Banned
Join Date: May 2005
Real Name: maverick
Location: Prescott
Watch: Rolex
Posts: 1,180
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Well, it IS an advertising brochure so sure it is full of BS. The all do it. Golf manufacturers say, "Buy this driver and you will gain 20 yards". If that were the case I would be the world's Champion Driver at about 600 yds. LOL But I do believe Rolex makes special timers for the events they sponsor but do not know that as a fact. I think brochure/advertising is synonymous with BS. IWC, Panerai, and JLC need to make big brochures so they can catch up with Rolex sales. ;-)
maverick |
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#10 |
Fondly Remembered
Join Date: May 2005
Real Name: JJ
Location: Auckland, NZ
Watch: ALL SOLD!!
Posts: 74,319
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Good points there, Dennis.
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Words fail me in expressing my utmost thanks to ALL of you for this wonderful support during my hour of need!! ![]() I firmly believe that my time on planet earth is NOT yet up!! I shall fight this to the very end.......and WIN!! |
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#11 |
"TRF" Member
Join Date: Aug 2005
Posts: 792
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i suppose that because rolex occupies its current market position where customers actually have to join waiting lists to buy some of its products, it can afford to publish such poor brochures and write whatever nonesense it wants in it.. as it knows that its market position is fairly secure.. i only hope that they do not become to complacent..
mamas |
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