![]() |
ROLEXROLEXROLEXROLEXROLEXROLEX
ROLEXROLEXROLEXROLEXROLEXROLEX
![]() |
#1 |
"TRF" Member
Join Date: Nov 2018
Real Name: Teck
Location: South East Asia
Watch: Tudor Black Bay 58
Posts: 1,846
|
Composition of Rolex buyers today
1) WIS (interest is purely watches, happy to lose $) knows all references, often including history
5% 2) Speculators (interest is purely $, unhappy about losing $) 5% 3) ownervestors (interest is mixed but definitely interested in watches and the financial elements involved) 25% 4) Regular people (I want a nice watch, preferably if not exclusively a Rolex) These are the real regular Joes (plus Josephine’s?). These people don’t do much, if any research in watches. Don’t know what complications are, do not care. Don’t know what grey is, don’t care. Calls them models instead of references. Will pick Rolex over Patek any and every day. No clue what a submariner or GMT is other than they know someone who has the ‘nice red one’, or move in circles where whispers of ‘so and so was wearing a Rolex’ are commonly heard. Just want a Rolex from an AD. Easily persuaded by sales staff to purchase other brands. Happy until they are told by friends they made a big mistake. The lifeblood of Rolex and also propping up the luxury watch market in general today. 60% 5) Money laundering Joes 5% ——————————————————————— 4) Always has been and always will be the largest buyer group. Rolex marketing has worked like a dream on this group. Are there any other types of buyers? Sent from my iPhone using Tapatalk |
![]() |
![]() |
![]() |
#2 |
Banned
Join Date: Sep 2015
Location: everywhere
Posts: 849
|
6) Hypebeast
Sent from my iPhone using Tapatalk |
![]() |
![]() |
![]() |
#3 |
"TRF" Member
Join Date: May 2017
Location: USA/Canada
Watch: Rolex, AP, Panerai
Posts: 823
|
7) crypto millionaires
Sent from my iPhone using Tapatalk |
![]() |
![]() |
![]() |
#4 |
Banned
Join Date: Dec 2017
Location: USA
Posts: 885
|
8) Bought a non Rolex because your "wife" wouldn't let you buy a Rolex.
9) You like the smell of napalm in the morning. |
![]() |
![]() |
![]() |
#5 |
2024 Pledge Member
Join Date: Jan 2013
Location: Miami
Watch: me lose count.
Posts: 5,662
|
10) Instagram enablers and fake rich pretenders 40%
__________________
♛ 116689 ♛ 116500LN Blk ♛ 116500LN Wht ♛ Sky Dweller 326934-003 ♛ 126710BLNR ♛ 126710BLRO - ♛ 126610LV ♛ 16520 ♛ 16523 ♛ 16610 ♛ 5513 Birth Year - ✠ Patek Philippe 5980/1A-001 - AP 26331ST Panda - Panerai Fiddy 127, Bronzo 671, 687, 111, Ω Speedmaster 1957 Broad Arrow, Daniel Roth Endurer Chronosprint, Cartier Santos XL - ✿ Tudor Black Bay 58 Bronze M79012M, Montblanc TimeWalker Chrono 41 |
![]() |
![]() |
![]() |
#6 |
"TRF" Member
Join Date: Apr 2021
Location: USA
Watch: Sub 41 Date
Posts: 186
|
don't think #4 can exist anymore, anyone who isn't immersed is going to laugh at the thought of waiting months/years to purchase a watch. they either become a 1-3 or tune out.
As a comparison i love genuine leather boots but if there was a Rolex equivalent where I was paying 2-3x the intrinsic value of the boot after maybe a year of waiting for it I would just buy from a different brand without thinking twice |
![]() |
![]() |
![]() |
#7 |
Banned
Join Date: Jul 2008
Real Name: Wade
Location: TN
Watch: 116619
Posts: 2,659
|
I think your percentages are extremely skewed.....60%
![]() ![]() ![]() |
![]() |
![]() |
![]() |
#8 |
"TRF" Member
Join Date: Jun 2020
Location: Taiwan
Posts: 3,805
|
If the 60% in 4) could share the secret to buying a Rolex at ADs with the 5% in 1), that would cut down the # of posts on TRF by 80%.
|
![]() |
![]() |
![]() |
#9 |
"TRF" Member
Join Date: Aug 2020
Location: Australia
Posts: 1,365
|
Don't think #4 is 60% - maybe 5-10% and the rest are the "Rolex has always been on my bucket list and my name has luckily reached the top of the ADs list."
|
![]() |
![]() |
![]() |
#10 |
"TRF" Member
Join Date: Nov 2018
Real Name: Teck
Location: South East Asia
Watch: Tudor Black Bay 58
Posts: 1,846
|
Yeah, it was all guesswork.
Rolex probably has a good idea of who their buyers are though. Sent from my iPhone using Tapatalk |
![]() |
![]() |
![]() |
#11 | |
"TRF" Member
Join Date: May 2020
Real Name: Screwly
Location: USA
Watch: “Pepsi”
Posts: 2,369
|
Quote:
But will that other boot brand hold its value and possibly appreciate lol
__________________
IG: htown_horology 126710blro jubilee 116500ln white dial 126613lb 326934 jubilee/blue dial |
|
![]() |
![]() |
![]() |
#12 |
"TRF" Member
Join Date: Feb 2009
Real Name: Bert
Location: philippines
Watch: 116710 ln
Posts: 3,458
|
i think there are no more regular joe's (my mom and dad were, they just bought his her diamond datejusts and then forgot all about it)
now when there are no available stock they couldnt care less about rolex. |
![]() |
![]() |
![]() |
#13 |
"TRF" Member
Join Date: Feb 2008
Real Name: Chris
Location: .
Watch: Daytonas/Subs/GMTs
Posts: 12,609
|
Johnnie Quickbuck from Flipperville and his buddy Sir Whiteglove Grey ....
99% |
![]() |
![]() |
![]() |
#14 |
Banned
Join Date: Aug 2018
Location: Tokyo
Watch: SD43,PAM1616,Hulk
Posts: 3,567
|
flippers + investors > 40%
|
![]() |
![]() |
![]() |
#15 |
"TRF" Member
Join Date: Jan 2020
Location: Maine
Posts: 137
|
LARPers - people who want to pretend that their life is more exciting, and they think the watch gives them that. Wearing an explorer makes them an explorer. Wearing a sub makes them a spy who can carry out an amphibious assault at the drop of a hat. They know a little history, largely the Rolex marketing materials, and they convince themselves that an automatic watch is somehow technically superior to quartz for adventure.
|
![]() |
![]() |
![]() |
#16 |
"TRF" Member
Join Date: Mar 2019
Location: Atlantis
Posts: 1,448
|
There are really only 2 categories:
1. People who actually want a Rolex because they actually like the watch 2. People who want a Rolex because someone else told them it was cool, would give them status, and would go up in value That is pretty much it. |
![]() |
![]() |
![]() |
#17 |
2024 Pledge Member
Join Date: May 2020
Real Name: Ollie
Location: UK
Watch: Sub, DJ36 & BB54
Posts: 1,766
|
|
![]() |
![]() |
![]() |
#18 |
"TRF" Member
Join Date: Jan 2017
Real Name: Jesper
Location: Earth
Watch: 116234
Posts: 1,702
|
2 categories
1. People who want a Rolex (50%) 2. People who buy to re-sell (50%) |
![]() |
![]() |
![]() |
#19 |
"TRF" Member
Join Date: Sep 2020
Location: tyo nyc fla ack
Watch: all the good ones
Posts: 1,001
|
People with FOMO who post incomings from ADs but who really bought grey = 69%
|
![]() |
![]() |
![]() |
#20 |
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Sep 2012
Real Name: Anthony
Location: Triad
Watch: Me go broke!!!!
Posts: 4,035
|
Good post. Math might be off a tad but still a great analysis
Sadly every other than my category, #1 WIS, are making it very tough for us. The only money I ever have thought/worried about was and still do is do I have enough. Sadly that’s the easy part now
__________________
![]() |
![]() |
![]() |
![]() |
#21 |
"TRF" Member
Join Date: Nov 2020
Real Name: Wayne
Location: NC
Watch: 226570
Posts: 3,483
|
I agree. Percentage wise: #1) 20%, #2) 80%
__________________
In the end, it's not the years in your life that count. It's the life in your years. - Abraham Lincoln __________________________________________________ Rolex 226570, Explorer II Club |
![]() |
![]() |
![]() |
#22 |
"TRF" Member
Join Date: Nov 2013
Location: Somewhere
Posts: 805
|
10) Will only buy a watch that can pass the “beach” test. If it can’t go to the beach with me, I don’t need to own it.
|
![]() |
![]() |
![]() |
#23 | |
"TRF" Member
Join Date: Oct 2009
Location: MN
Watch: OP36 Blue 3-6-9
Posts: 2,193
|
Quote:
![]() |
|
![]() |
![]() |
![]() |
#24 |
"TRF" Member
Join Date: Nov 2019
Location: 🌐
Watch: BLNR
Posts: 1,324
|
1. Watch Colletors 1%
2. Flippers/Grey/Investor40% 3. Regular Joe special occasion, achievement, one watch to last a lifetime buyer. 59% |
![]() |
![]() |
![]() |
#25 |
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Jan 2018
Real Name: Mike
Location: Illinois
Watch: BLNR VTNR PAM 915
Posts: 1,885
|
11. The guys who buy a Submariner because it has a "laser" in it.
|
![]() |
![]() |
![]() |
#26 |
"TRF" Member
Join Date: Jan 2017
Location: United States
Watch: Another One?
Posts: 246
|
|
![]() |
![]() |
![]() |
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests) | |
Thread Tools | |
Display Modes | |
|
|
*Banners
Of The Month*
This space is provided to horological resources.