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LawyerFlyfisher · 23 May 2020, 12:45 AM

Always wanted a Platona and will only buy new.

What is the current cost to get one through an AD?

SearChart · 23 May 2020, 12:51 AM

Retail?

Helmi · 23 May 2020, 01:06 AM

75k USD

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Handey0465 · 23 May 2020, 01:32 AM

I was curious myself. Rolex site doesn’t list the price though.

jgottsman11 · 23 May 2020, 01:33 AM

Quote:

Originally Posted by LawyerFlyfisher

Always wanted a Platona and will only buy new.

What is the current cost to get one through an AD?

You'd save a pretty penny by just going through a trusted seller on this forum when one pops up.

theloxmyth · 23 May 2020, 01:47 AM

Quote:

Originally Posted by LawyerFlyfisher

Always wanted a Platona and will only buy new.

What is the current cost to get one through an AD?

New IS nice.

As mentioned already, you may find a BNIB offered here, just the same.

IF you NEED to purchase at an AD, call and try Orr's or Henne's in The Burgh for a chance discount.
Tell 'em the loxmyth sent you. (Safe locks are locks too : )

"We gotta move these color TVs"... AND PM Rolex, also!
Dire Sraits

Muxi · 23 May 2020, 01:51 AM

Go all the way and get the one with the baguettes. Better I think.

LawyerFlyfisher · 23 May 2020, 01:55 AM

Thank you.

macrowatch · 23 May 2020, 02:58 AM

I think 75.3k or 75.6k USD is the price after the price hike. When I was shopping late 2019, was told everything from no price break even after in the case for 6 months, to 7.5-10%. I do believe they have become even more scarce supply wise despite economic slow downs.

My personal guess is that there as less made now in 2019 and shipped to AD's then before to properly establish it as the pinnacle of the Daytona model as opposed to most expensive and easily available. Not an AD said thing, just judging on deliveries plus interviews from the Rolex CEO about branding.

LawyerFlyfisher · 23 May 2020, 03:31 AM

Quote:

Originally Posted by macrowatch

I think 75.3k or 75.6k USD is the price after the price hike. When I was shopping late 2019, was told everything from no price break even after in the case for 6 months, to 7.5-10%. I do believe they have become even more scarce supply wise despite economic slow downs.

My personal guess is that there as less made now in 2019 and shipped to AD's then before to properly establish it as the pinnacle of the Daytona model as opposed to most expensive and easily available. Not an AD said thing, just judging on deliveries plus interviews from the Rolex CEO about branding.

Very informative. Thank you.

Do you enjoy yours?

AndyWright · 23 May 2020, 03:50 AM

Good question, Rolex no its ADs do not list their prices. Would be good to know

Rentalcarman · 23 May 2020, 03:59 AM

I was told $75K at my AD.

sutats · 23 May 2020, 04:04 AM

That would depend on which one you're asking about. The dial with the baguette diamond or white gold Chromalight markers?

LawyerFlyfisher · 23 May 2020, 04:08 AM

Quote:

Originally Posted by sutats

That would depend on which one you're asking about. The dial with the baguette diamond or white gold Chromalight markers?

No baguettes.

LJubel328 · 23 May 2020, 04:22 AM

Quote:

Originally Posted by LawyerFlyfisher

No baguettes.

Was offered one in March from an AD. Retail is $75,650

Rolexander · 23 May 2020, 05:29 AM

I was offered one at $75k by AD. Beautiful piece, but not my cup of tea and doesn’t retain value like other Rolex.

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Calatrava r · 23 May 2020, 06:03 AM

The non baguette was selling for 50K used for a long time. It may have crept up some but its best to buy used if you can, if the ADs want full retail.

brandrea · 23 May 2020, 06:05 AM

If you have to ask

LawyerFlyfisher · 23 May 2020, 06:36 AM

Quote:

Originally Posted by brandrea

If you have to ask

I agree!

stylinleems · 23 May 2020, 06:38 AM

An AD last year was speaking to a SA who was on the phone with a person asking for a Platinum Daytona mentioned the price of about $98k CAD + tax and no discounts (if I remember correctly), and there were already 2 people on the waiting list for it.

zion_rasta · 23 May 2020, 07:34 AM

I remember when it was $55k grey

LawyerFlyfisher · 23 May 2020, 08:02 AM

Love the light blue dial. Very special piece.

VacherObsessive · 23 May 2020, 08:03 AM

A good ‘relationship builder’ buying that new At full retail !!!

I’d guess at least in the UK it’s a waiting list piece? As I’ve not seen one in any window for years

Abmatt2002 · 23 May 2020, 08:08 AM

I’ve seen an older one for £55k in an AD. Absolutely gorgeous.

Is the price not effected by the metal price at the time of ordering?

ian.thomas · 23 May 2020, 10:13 AM

Quote:

Originally Posted by Muxi

Go all the way and get the one with the baguettes. Better I think.

Yeah, that dial is pretty sweet.

samuel019 · 23 May 2020, 10:46 AM

Quote:

Originally Posted by zion_rasta

I remember when it was $55k grey

Oh those were the days

macrowatch · 23 May 2020, 11:54 AM

I think in the first few years, almost all the stores got a few, even in smaller cities with a very hard to sell list price. I think since then when I was looking for one, smaller town AD's didn't just get them in shipments and the total number sent to AD's started to dwindle, and then in places like Macau, they would send more of the baguette ones, further limiting the total supply of the regular original one so to say.

Lastly, I think as overall sports supply dried up and became 'allocation based', well, even if the watch was a slow mover, you had nothing else to sell, so might as well hold out for max price as the only way left to make more money. No point in counting inventory turns if it can't get replenished right?

Good luck in your search, it's a really special watch.

lkngshrp · 23 May 2020, 02:12 PM

The used ones sell for the retail price of a new one (pre price increase). They are rare and when they come up they go fast. There are no discounts on them anymore and I believe current pricing is about $97-98k CAD plus 13% tax here in Ontario. Might do you well to see if you can get one here with the automatic 35% discount on everything with the currency conversion. That said I bought mine at MSRP before the price hike and it took me about 6 months to find. I too wanted the no diamonds but the “plain” Platona is not seemingly available anywhere I looked. Only baguette dial. So that’s what I ended up with.

I don’t buy to invest. I buy to wear. It’s my new daily. That said so far it’s holding its value well and if the rumours of its discontinuation are true then the value should increase... its a nice bonus but not why I own one. Good luck with your search.

Chiboy · 24 May 2020, 07:41 AM

Quote:

Originally Posted by lkngshrp

The used ones sell for the retail price of a new one (pre price increase). They are rare and when they come up they go fast. There are no discounts on them anymore and I believe current pricing is about $97-98k CAD plus 13% tax here in Ontario. Might do you well to see if you can get one here with the automatic 35% discount on everything with the currency conversion. That said I bought mine at MSRP before the price hike and it took me about 6 months to find. I too wanted the no diamonds but the “plain” Platona is not seemingly available anywhere I looked. Only baguette dial. So that’s what I ended up with.

I don’t buy to invest. I buy to wear. It’s my new daily. That said so far it’s holding its value well and if the rumours of its discontinuation are true then the value should increase... its a nice bonus but not why I own one. Good luck with your search.

Interesting. I guess it would be nice if it’s true! I used to see both at ADs and bought mine used almost 3 1/2 years ago. Have been daily-ing it ever since. I don’t imagine I’ll ever sell it, so don’t worry about it looking like it’s seen the outside of a bank vault. 😳

I guess it would be cool if they disco’d it, but I imagine Rolex “enjoys” selling them, so I kinda doubt they’d do that without a replacement.

23 May 2020, 12:45 AM	#1
LawyerFlyfisher Banned Join Date: May 2020 Location: SWMI Posts: 85	Platinum Daytona cost through AD Always wanted a Platona and will only buy new. What is the current cost to get one through an AD?

23 May 2020, 03:59 AM	#12
Rentalcarman 2024 Pledge Member Join Date: Jul 2017 Real Name: Alex Location: Maryland,usa Watch: None at the moment Posts: 1,167	I was told $75K at my AD. __________________ Nothing is as good as getting what we really want!! The value of something is determined by the price that we are willing to pay, not what someone says we should pay!!

23 May 2020, 04:04 AM	#13
sutats "TRF" Member Join Date: Oct 2010 Location: London Posts: 1,223	That would depend on which one you're asking about. The dial with the baguette diamond or white gold Chromalight markers? __________________ There's no such thing as a Submariner No Date, it's simply Submariner. You don't call a Porsche 911 Turbo, a Porsche 911 Turbo No S. www.instagram.com/sutatshorology Post Your Rolex/Tudor Watch Weight (PYRTWW)

23 May 2020, 06:38 AM	#20
stylinleems 2024 ROLEX DATEJUST41 X2 Pledge Member Join Date: Mar 2011 Location: N/A Posts: 3,190	An AD last year was speaking to a SA who was on the phone with a person asking for a Platinum Daytona mentioned the price of about $98k CAD + tax and no discounts (if I remember correctly), and there were already 2 people on the waiting list for it. __________________ Rolex: 126334 (BL) \| 116610LN \| 116500LN (WT) \| 116500LN (BK) \| 126710BLRO \| 116610LV \| 116710BLNR

23 May 2020, 07:34 AM	#21
zion_rasta "TRF" Member Join Date: Jul 2012 Location: Planet Earth Watch: GMT II ceramic Posts: 1,590	I remember when it was $55k grey __________________ Sky Dweller WG 326139 GMT II 116710LN Submariner 1680 Sold - Daytona 116523; YM 116622; Datejust 16233

23 May 2020, 01:06 AM	#3
Helmi "TRF" Member Join Date: May 2017 Location: Doha Posts: 2,065	75k USD Sent from my iPhone using Tapatalk

23 May 2020, 01:32 AM	#4
Handey0465 Banned Join Date: Jan 2019 Real Name: Mark Location: South Carolina Watch: 126711CHNR Posts: 511	I was curious myself. Rolex site doesn’t list the price though.

23 May 2020, 01:51 AM	#7
Muxi "TRF" Member Join Date: May 2018 Location: Philippines Posts: 1,823	Go all the way and get the one with the baguettes. Better I think.

23 May 2020, 01:55 AM	#8
LawyerFlyfisher Banned Join Date: May 2020 Location: SWMI Posts: 85	Thank you.

23 May 2020, 02:58 AM	#9
macrowatch "TRF" Member Join Date: Aug 2018 Location: HK Posts: 4,366	I think 75.3k or 75.6k USD is the price after the price hike. When I was shopping late 2019, was told everything from no price break even after in the case for 6 months, to 7.5-10%. I do believe they have become even more scarce supply wise despite economic slow downs. My personal guess is that there as less made now in 2019 and shipped to AD's then before to properly establish it as the pinnacle of the Daytona model as opposed to most expensive and easily available. Not an AD said thing, just judging on deliveries plus interviews from the Rolex CEO about branding.

23 May 2020, 03:50 AM	#11
AndyWright "TRF" Member Join Date: Jul 2015 Real Name: Andy Location: London Watch: Rolex Deepsea Posts: 560	Good question, Rolex no its ADs do not list their prices. Would be good to know

23 May 2020, 05:29 AM	#16
Rolexander "TRF" Member Join Date: Sep 2019 Location: Tampa, Florida Posts: 24	I was offered one at $75k by AD. Beautiful piece, but not my cup of tea and doesn’t retain value like other Rolex. Sent from my iPhone using Tapatalk

23 May 2020, 06:03 AM	#17
Calatrava r 2024 Pledge Member Join Date: Mar 2017 Location: United States Watch: Rolex and Patek Posts: 10,799	The non baguette was selling for 50K used for a long time. It may have crept up some but its best to buy used if you can, if the ADs want full retail.

23 May 2020, 06:05 AM	#18
brandrea 2024 Pledge Member Join Date: Jul 2013 Real Name: Brian (TBone) Location: canada Watch: es make me smile Posts: 75,020	If you have to ask

23 May 2020, 08:02 AM	#22
LawyerFlyfisher Banned Join Date: May 2020 Location: SWMI Posts: 85	Love the light blue dial. Very special piece.

23 May 2020, 08:03 AM	#23
VacherObsessive "TRF" Member Join Date: Jul 2014 Location: Uk Posts: 941	A good ‘relationship builder’ buying that new At full retail !!! I’d guess at least in the UK it’s a waiting list piece? As I’ve not seen one in any window for years

23 May 2020, 08:08 AM	#24
Abmatt2002 "TRF" Member Join Date: Feb 2020 Location: UK Watch: 126300 Posts: 239	I’ve seen an older one for £55k in an AD. Absolutely gorgeous. Is the price not effected by the metal price at the time of ordering?

23 May 2020, 11:54 AM	#27
macrowatch "TRF" Member Join Date: Aug 2018 Location: HK Posts: 4,366	I think in the first few years, almost all the stores got a few, even in smaller cities with a very hard to sell list price. I think since then when I was looking for one, smaller town AD's didn't just get them in shipments and the total number sent to AD's started to dwindle, and then in places like Macau, they would send more of the baguette ones, further limiting the total supply of the regular original one so to say. Lastly, I think as overall sports supply dried up and became 'allocation based', well, even if the watch was a slow mover, you had nothing else to sell, so might as well hold out for max price as the only way left to make more money. No point in counting inventory turns if it can't get replenished right? Good luck in your search, it's a really special watch.

23 May 2020, 02:12 PM	#28
lkngshrp "TRF" Member Join Date: Nov 2013 Location: Great White North Posts: 130	Up here in Toronto The used ones sell for the retail price of a new one (pre price increase). They are rare and when they come up they go fast. There are no discounts on them anymore and I believe current pricing is about $97-98k CAD plus 13% tax here in Ontario. Might do you well to see if you can get one here with the automatic 35% discount on everything with the currency conversion. That said I bought mine at MSRP before the price hike and it took me about 6 months to find. I too wanted the no diamonds but the “plain” Platona is not seemingly available anywhere I looked. Only baguette dial. So that’s what I ended up with. I don’t buy to invest. I buy to wear. It’s my new daily. That said so far it’s holding its value well and if the rumours of its discontinuation are true then the value should increase... its a nice bonus but not why I own one. Good luck with your search.

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