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#1 |
"TRF" Member
Join Date: Aug 2023
Location: Jacksonville, FL
Watch: 126622 & 214270
Posts: 54
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Is tag heuer worth it anymore?
I feel like the brand’s image has been depleted. An omega or Tudor are way more prestigious at this point. What has happened?
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#2 |
"TRF" Member
Join Date: Jan 2015
Real Name: Wayne
Location: Canada
Posts: 4,407
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Grey market destroyed resale value which in turn brings down prestige
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#3 |
"TRF" Member
Join Date: Jun 2014
Location: mississippi river
Posts: 3,037
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#4 |
"TRF" Member
Join Date: Jun 2024
Location: HK
Posts: 18
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It might be bolstered in the next few years by their continual presence in F1 sponsorship.
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#5 |
"TRF" Member
Join Date: Oct 2008
Location: aroundtheworld
Watch: SS Daytona - BLACK
Posts: 2,253
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No innovation on design language. They really did a great job with the kirium line, and the link - it was always about standing out with an avant- grade design and balanced out with the heritage of the Monaco and Monza models. Now - it’s littered with boring Carrera models and discount or not, it’s no longer cool.
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116520 Black - 116500 White - 116713LN - 116613LB - Panerai 389 - Chopard Mille Miglia GMT Chronograph - Chopard LUC Sport 2000 - Moser Pioneer Centre Seconds |
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#6 |
"TRF" Member
Join Date: Sep 2023
Location: Uk
Posts: 209
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I’ll relay my recent experience. The CARRERA
CHRONOSPRINT X PORSCHE is a fine looking watch with some novel complications. Went into my local Tag shop (owned by WOS) to have a try on. Fitted ok and I liked the design. The watch wasn’t running at this point. ‘Ok for me to wind it?’ The assistant said ‘just wait a second and pass the watch back’. He then started going on about how good the autowind was and started to give the watch a few shakes in an attempt to start it. He was convinced that was all it would take. Well it didn't start. A few turns on the crown failed to start it as well. With that one of his colleagues came over. After some discussion the watch was taken to the back of the shop and returned in a minute or so, seemingly running. ‘All OK now’ I was told. ‘Well if thats what it takes to start this thing then I think I’ll pass’. A quick thank you and a speedy exit. Surely an isolated incident but enough to put me off Tag and WOS altogether. I still think its a lovely looking watch but theres no way I would buy one now.
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Rolex, IWC, Omega, Blancpain (Mechanical) Grand Seiko (Quartz). |
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#7 |
"TRF" Member
Join Date: Jul 2013
Location: US
Posts: 42
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The glass box chronos are a good leap forward (or backward depending on your POV) in design, but nothing else appeals, I speak as a longtime Monaco chrono owner who still enjoys the piece but it was a gift from my wife so has sentimental merit.
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#8 |
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Nov 2010
Location: North Carolina
Watch: Rolex/Others
Posts: 46,346
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I like the brand and enjoy some of the remakes of references from the 60's-70's.
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#9 |
"TRF" Member
Join Date: Jan 2011
Location: London/Tokyo
Watch: FPJ CO BL
Posts: 1,659
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I think after many dark years, recently they are on the up again, ever so slightly. Many of their recent stuff like the aquaracer series and the box chronographs are very nice and occupy a segment in the market.
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F.P.Journe Chronometre Optimum Black Label, Patek 5811G-001, Patek 5167A-001, Blancpain Fifty Fathoms Automatique - 5010 12B30 B64B, Rolex Yacht-Master 40 Everrose, (Wh) Rolex Daytona 116500 IG: tokyo_watch_guy |
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#10 |
TRF Moderator & 2024 SUBMARINER Patron
Join Date: May 2007
Real Name: Larry
Location: Mojave Desert
Watch: GMT's
Posts: 43,346
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Tag is one of the brands that will begin using the Tudor/Kenissi movements.
They are a well-recognized brand with good value and are LVMH biggest selling watch brand. [/QUOTE].
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(Chill ... It's just a watch Forum.....) NAWCC Member Last edited by Tools; 13 July 2024 at 03:36 AM.. |
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#11 |
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Jun 2008
Real Name: JYogi/Jeremy
Location: Metro Detroit USA
Watch: It's a Rolex!
Posts: 5,736
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Tag has not been worth it since the mid 80s
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"You won't rise to the occasion - you'll default to your level of training." Barrett Tillman Kentucky Colonel, Tennessee Squire & Combat Leprechaun |
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#12 |
"TRF" Member
Join Date: May 2023
Location: Europe
Posts: 238
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Im really curious why LVMH doesn’t get rid of the “TAG” altogether and goes back to Heuer. The limited edition 60s anniversary Carrera with the Heuer logo (without TAG) was one of the best watches they released in a long time. I was so close to getting one but it was released just after a major watch purchase I made so I couldn’t justify it at the time. Still want to own one though.
Heuer is one of the few watch brands that LVMH can play with so I assume they will keep investing in the brand. The biggest mistake the brand made beyond the “TAG” was probably the distribution strategy that just lacked any kind of exclusivity. |
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#13 | |
"TRF" Member
Join Date: Mar 2020
Location: UK
Posts: 661
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Quote:
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#14 |
2024 Pledge Member
Join Date: Apr 2022
Real Name: Bazil Brush
Location: Star Gazing
Watch: Any Daytona
Posts: 3,193
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There’s still plenty good Tag watches out there …
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#15 |
2024 Pledge Member
Join Date: Nov 2012
Real Name: Steven
Location: Glocal
Posts: 20,315
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__________________ Love timepieces and want to become a Watchmaker? Rolex has a sensational school. www.RolexWatchmakingTrainingCenter.com/ Sent from my Etch A Sketch using String Theory. |
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#16 |
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Mar 2020
Real Name: A-Aron
Location: Utah
Watch: 126710BLNR
Posts: 1,995
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I'm increasingly fond of some the glass box Carreras and I love some of the Monacos. Particularly the titanium with the yellow seconds hand and some of the skeletons.
I find the RRP a little confusing all things considered, but I guess that's just the market we are in. If I came across a highly discounted used model I loved, I would be more than interested. |
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#17 |
"TRF" Member
Join Date: May 2017
Real Name: Louis Nick Ric
Location: Michigan, USA
Watch: Blnr, Expll, Subs,
Posts: 10,167
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Never a Tag fan.
Sent from my SM-G970U using Tapatalk |
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#18 |
"TRF" Member
Join Date: May 2021
Location: Australia
Posts: 304
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My intro into watches was a TH in the mid/late 90's - was my fathers and came to me after he purchased a Sub. Purchased an Aqua Master in early 2000's and it's still going strong today, took many of a beatings throughout my 20's.
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#19 |
"TRF" Member
Join Date: Sep 2022
Location: UK
Watch: 226570
Posts: 890
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Long ago, they were one of the watches to have.
I don’t think the question is “are they worth it any more?” I think it’s “are they becoming worth it again?” Like many brands, they seem to be upping their price point which I’m not sure will help them - they will likely just offer even better value as a used purchase. |
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#20 |
2024 Pledge Member
Join Date: Nov 2007
Location: Pacific NW
Posts: 646
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I like the new glassbox chronos, especially the one with the date at 12 oclock.
This is the only TAG in the current catalog I am interested in, however that is better than before the glassbox.
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Rolex Day-Date 118208 YG/Datejust 116139 WG/GMT2 116710 BLNR SS Patek Calatrava 5096 RG - Omega Speedmaster 3861 Sapphire SS - Cartier Tank Louis 1140 YG Panerai GMT 233 SS - Zenith ChronoMaster 01.0240.410 SS - JLC Reverso Duo Q2714910 SS Laine V38 SS - Grand Seiko SGBA407 SS - Baltic Aquascaphe SS - Garmin Approach S62 TAG Heuer Formula One - Swatch MoonSwatch Mission to the Moon/Mercury/Jupiter/Neptune |
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#21 |
"TRF" Member
Join Date: Jun 2023
Location: Ohio
Posts: 196
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90's High School brand that can be bought at Macy's. No thanks.
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