![]() |
ROLEXROLEXROLEXROLEXROLEXROLEX
ROLEXROLEXROLEXROLEXROLEXROLEX
![]() |
#61 |
"TRF" Member
Join Date: Nov 2017
Location: up a hill
Posts: 1,919
|
Why?
__________________
5513 - 16610 - 114300 (x2) |
![]() |
![]() |
![]() |
#62 | |
2024 Pledge Member
Join Date: Nov 2007
Location: Pacific NW
Posts: 653
|
Quote:
It is worth noting brands like Mercedes and BMW mean nothing to the younger generation where everyone thinks Tesla is the only car brand to own. Rolex is doing nothing to make younger buyers feel good about wearing a watch. While Rolex has been aspirational to the current generation of buyers, it is possible if not likely the next generation will not tolerate non-inclusive behavior.
__________________
Rolex Day-Date 118208 YG/Datejust 116139 WG/GMT2 116710 BLNR SS Patek Calatrava 5096 RG - Omega Speedmaster 3861 Sapphire SS - Cartier Tank Louis 1140 YG Panerai GMT 233 SS - Zenith ChronoMaster 01.0240.410 SS - JLC Reverso Duo Q2714910 SS Laine V38 SS - Grand Seiko SGBA407 SS - Baltic Aquascaphe SS - Garmin Approach S62 TAG Heuer Formula One - Swatch MoonSwatch Mission to the Moon/Mercury/Jupiter/Neptune/Lava |
|
![]() |
![]() |
![]() |
#63 | |
Banned
Join Date: Nov 2023
Location: United Kingdom
Posts: 613
|
Quote:
https://www.watchpro.com/how-gen-z-i...-watch-market/ The younger generations are a lot more into watches, and indeed Rolex than we might think. As for Rolex not doing much to appeal to younger generations, I’d tend to disagree here. Their involvement with really young Tennis stars for example, like Alcaraz, Sinner and Gough, is very much gaining traction, along with the brands association with its environmental efforts too. A few watch brands are trying hard to appeal to younger audiences, such as AP, collaborating with Travis Scott for example (ew) |
|
![]() |
![]() |
![]() |
#64 | |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Jan 2018
Location: Florida
Watch: Sub, DJ41, GMT
Posts: 7,794
|
This is why Rolex will always be king
Quote:
Let’s walk through your logic. If they won’t tolerate this “BS treatment,” then what would happen? Perhaps Rolex watches would become more available again like they were pre-2017. That would essentially address the hypothetical non-inclusive problem you’re suggesting. Rolex watches would essentially become inclusive again. But I’m not buying any of that anyway…I don’t see the younger generations reacting the way you’re suggesting. Sent from my iPhone using Tapatalk |
|
![]() |
![]() |
![]() |
#65 |
"TRF" Member
Join Date: Aug 2014
Location: Pacific NW, USA
Watch: 116500LN
Posts: 686
|
IDK, I live in Seattle. I don't understand how the watch industry survives. No one wears anything but Apple and Garmin watches out here from the 1st year programmer to the CEO. I work on $100 Billion websites and not a single person at work (except me) wears a nice watch. I work with people that have a lot of money - we all live in $2M homes and drive Teslas (I drive a Raptor... LOL) About 8 years ago I ditched my watches and got an Apple Watch. Now that I am within 2 years of retirement I started my watch collection back up. But I am a unicorn at work. I look but no one wears a nice watch. I just don't understand who buys these. I take vacations in Florida - all the old retirees wear nice watches. That's not good.
|
![]() |
![]() |
![]() |
#66 |
"TRF" Member
Join Date: Nov 2017
Location: Louisiana
Posts: 43
|
I hear you. Only a couple of my friends have a nice watch. And they only own one, a daily wear watch and that's it.
Sometimes I meet someone, for instance a car dealership manager or an attorney with a nice watch. Maybe they have a collection, who knows. My point being it is sometimes hard to figure out the Rolex watch shortage at the authorized dealers with the absence of evidence on a personal level. |
![]() |
![]() |
![]() |
#67 |
"TRF" Member
Join Date: Aug 2017
Location: Texas
Posts: 438
|
"Always" is an awfully long time. I would say the opposite is true: in time, without question, Rolex will lose their position. It might not happen soon, but no company remains "the best" forever.
|
![]() |
![]() |
![]() |
#68 | |
Banned
Join Date: Nov 2023
Location: United Kingdom
Posts: 613
|
Quote:
Rolex’s revenue last year was about $10B… that’s for 30% of the luxury watch market. They’re going somewhere, just perhaps not so much in the locale near you in Seattle haha |
|
![]() |
![]() |
![]() |
#69 | |
"TRF" Member
Join Date: Aug 2014
Location: Pacific NW, USA
Watch: 116500LN
Posts: 686
|
Quote:
|
|
![]() |
![]() |
![]() |
#70 | |
"TRF" Member
Join Date: Mar 2020
Location: USA
Posts: 1,122
|
Quote:
Doesn’t mean Rolex isn’t king. I love Patek and it’s better than Rolex in many ways, but it won’t ever generate the kind of revenue that Rolex does. |
|
![]() |
![]() |
![]() |
#71 | |
"TRF" Member
Join Date: Feb 2009
Location: massachusetts
Watch: Explorer
Posts: 1,691
|
Generally, and there are exceptions of course depending on the area, Wingman’s experience rings true ….more of an American thing. When people have disposable income in America, it’s about big cars and houses more than anything. Watches are waaaaay low on the totem pole currently.
Quote:
|
|
![]() |
![]() |
![]() |
#72 | |
"TRF" Member
Join Date: Nov 2017
Location: up a hill
Posts: 1,919
|
Quote:
McDonalds make a lot more revenue than Michelin-starred restaurants do. Is McDonalds therefore king of restaurants?
__________________
5513 - 16610 - 114300 (x2) |
|
![]() |
![]() |
![]() |
#73 | |
"TRF" Member
Join Date: Sep 2018
Location: NJ
Watch: 116610ln
Posts: 125
|
Quote:
You’ve pigeonholed yourself into one employment category. You said you're in tech/IT. Being said, majority of your coworkers are probably into tech and gadgets. Smart wearables are probably their choice of toys. Shift your focus to other forms of employment, such as finance, legal, medical, and business sales, I bet you their preferred choice of watches are swiss made. Not made in china smart wearables. Nothing screams."I'm successful" than having a expensive luxury watch on your wrist. |
|
![]() |
![]() |
![]() |
#74 |
2024 Pledge Member
Join Date: Jul 2016
Location: The Ice House
Watch: Ingersoll Mickey
Posts: 3,182
|
I have a few Rolex. Rolex is and will remain the pinnacle of my horological attainment. I am considered successful in my niche sales career and yet I know my financial limitations. The cost benefit analysis works with rolex, I don’t need anything else. Hell, I don’t need Rolex but I like them, I understand them and their position in the marketplace. Even though nothing screams “I’m successful” like luxury watches mine are silent; within my world nobody notices my watches therefore they make no sound at all. I enjoy my success and I enjoy my watches and I enjoy that no one else can hear them scream.
|
![]() |
![]() |
![]() |
#75 | |
"TRF" Member
Join Date: Sep 2018
Location: NJ
Watch: 116610ln
Posts: 125
|
Quote:
If so, I'm the same way. But if I randomly saw you at a restaurant and saw whatever Rolex that you're wearing, I'm going to assume you're "successful" in whatever way possible. And have disposable income to burn. Otherwise, I'm sure a $9k+ plus watch shouldn't be on your wrist. |
|
![]() |
![]() |
![]() |
#76 | |
"TRF" Member
Join Date: Feb 2024
Location: UK
Posts: 170
|
Quote:
But your point stands. A Lange or other low volume independants are the kings of horology Rolex is the king of marketing and mass produced Swiss watches Apple is the king of wrist computers Kings can often be toppled….. …it wasn’t that long ago that Omega, Longines and Breguet ruled the watch world and Rolex was their spotty younger brother. Times change, trends change, tastes change. When Rolex is no longer seen as scarce, rare or a hype item, what does it have left? Horology?…no there are better at that. Movement technology?…nope.. …they just make nice solid watches |
|
![]() |
![]() |
![]() |
#77 |
2024 Pledge Member
Join Date: Mar 2014
Location: USA
Posts: 1,530
|
I actually agree with you somewhat in that Rolex has the largest catalogue of watches that offer all of what you listed.
Having searched pretty far and wide especially during that 2021-2022 period when getting a Rolex at an AD was almost impossible, I have found watches that have that overall Rolex "feel", but it was more like certain models from brands instead of an entire brand. Watches like the IWC Mark XX, GO SeaQ, Omega Speedy Pro, Zenith Chronomaster Sport (hehe), and some of the newer Tudors stand out from my experience. The first 3 I mentioned would make a killer non-Rolex 3 watch collection imo. |
![]() |
![]() |
![]() |
#78 | |
2024 Pledge Member
Join Date: Mar 2014
Location: USA
Posts: 1,530
|
Quote:
They produce 1.2 million watches a year and plan to make more, it is indeed a dangerous game they are playing to cultivate a feel of extreme exclusivity when their business model is to produce so many watches at an industrial level. This isn't Patek or Lange. I doubt they want to go back to their mall watch past where you could walk into a random Ben Bridge in some suburban mall and find a bunch of Rolexes on display. But I also firmly believe they want someone that is able to afford it to be able to walk into their boutiques and at least be able to walk out with a Submariner. |
|
![]() |
![]() |
![]() |
#79 | |
Banned
Join Date: Nov 2023
Location: United Kingdom
Posts: 613
|
Quote:
|
|
![]() |
![]() |
![]() |
#80 | |
"TRF" Member
Join Date: Feb 2024
Location: UK
Posts: 170
|
Quote:
They can control production, but they can’t control previous models flooding the market. Ramping up production with new factories at the same time that flippers and investment junkies sell up and leave the market along with grey dealers off loading stock…. ….its a tricky dynamic to control. Part of the allure of Rolex is its supposed rarity and resale value. Lose those 2 things and it could turn off a chunk of their clientele Guess it will be interesting to see how Rolex deal with that to ensure their products remain desirable enough Fine balance as you say! |
|
![]() |
![]() |
![]() |
#81 | |
"TRF" Member
Join Date: Mar 2020
Location: USA
Posts: 1,122
|
Quote:
I didn’t say Rolex is the king of watches. If you want to say that by volume, it’s probably Apple. Selling 40 million watches per year compared to Rolexes measly 1 million. I said Rolex is the king of luxury watches, and it’s true. Also restaurants are a completely different industry. Highly local and segmented. You need a different example to make your point that’s actually relevant. |
|
![]() |
![]() |
![]() |
#82 |
"TRF" Member
Join Date: Nov 2017
Location: up a hill
Posts: 1,919
|
"I said Rolex is the king of luxury watches, and it’s true."
What does king mean? I would say PP are the king, or VC, or Lange. Or going higher FPJ, Armin Strom, Voutlainan, MB&F, Roger Smith etc. IOW, define your terms.
__________________
5513 - 16610 - 114300 (x2) |
![]() |
![]() |
![]() |
#83 | |
"TRF" Member
Join Date: Mar 2020
Location: USA
Posts: 1,122
|
Quote:
King means they dominate the luxury watch segment by revenue. Rolex = King |
|
![]() |
![]() |
![]() |
#84 |
"TRF" Member
Join Date: Aug 2023
Location: Maryland
Posts: 50
|
Of course there are many many better watches out there than Rolex.
Who do you think will get laid first wearing a Rolex Submariner walking into a club? Or the chap wearing an 18K platinum ALS Darth Vader? |
![]() |
![]() |
![]() |
#85 | |
"TRF" Member
Join Date: Aug 2023
Location: Maryland
Posts: 50
|
Quote:
|
|
![]() |
![]() |
![]() |
#86 | |
Member
Join Date: Oct 2016
Real Name: Michael
Location: Melbourne, Aust
Watch: Polar 16570
Posts: 1,185
|
Quote:
You don’t really need a “better” example, just go volume instead. Regimes, art, political movements, fashion, food, architecture, sporting teams, the list is endless. What is the same? Time at the top! It may be fleeting, it may be quite enduring, but the consistency is that what rises to the top will fall. Rolex may appear to have been at the top for ever but this is just relative to your experience. In reality, a more accurate view for a watch nerd would be to look at watch cases size preferences. Sent from my iPhone using Tapatalk Pro |
|
![]() |
![]() |
![]() |
#87 | |
"TRF" Member
Join Date: Aug 2014
Location: Pacific NW, USA
Watch: 116500LN
Posts: 686
|
Quote:
To be honest, if I am meeting with senior level executives or any large in-person meeting - I leave my watch at my desk and put on my Apple Watch that I keep for workouts. If it is a big meeting day, I leave my watch home. |
|
![]() |
![]() |
![]() |
#88 | |
"TRF" Member
Join Date: Oct 2016
Location: Cheshire UK
Posts: 1,071
|
Quote:
In Europe, younger generation don't really want a Tesla. Tesla are viewed as plain vanilla. A white good. A lot of the younger generation like to show off on social media. The more flash and expensive, the better. So they still aspire to Porsche, Ferrari (BMW, Mercedes, Audi etc) and Rolex. If you ask what watch they would like, most will say a Rolex even if they don't know anything about them. It's the bragging rights it brings them. |
|
![]() |
![]() |
![]() |
#89 | |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: May 2017
Real Name: Aaron
Location: WA
Posts: 836
|
Quote:
|
|
![]() |
![]() |
![]() |
#90 | |
Banned
Join Date: Nov 2023
Location: United Kingdom
Posts: 613
|
Quote:
As for the Apple watch argument, it's actually been widely discussed that since its launch and following success, it's actually got people exploring wristwatches again once more. It's played a massive part in the resurgence of automatic and luxury watches over the last decade. Think of it this way, people realised that while the Apple watch may be great at what it does, it's certainly not an expression of style and taste, along with an apparent display of status. People learned that "real" watches can fit into those categories better. Those who "prefer" to wear an Apple watch over a traditional watch are becoming fewer and fewer. I have one that I wear exclusively for training and sleeping, outside of that, it's a traditional watch for me, and I know a lot of others who are like that too. Unbelievably, the Apple watch is actually one of the reasons you can't get a Rolex very easily today... |
|
![]() |
![]() |
![]() |
Currently Active Users Viewing This Thread: 1 (0 members and 1 guests) | |
|
|
*Banners
Of The Month*
This space is provided to horological resources.