Which Mom and Pop AD gets the letter next?

[casadecamporolex]

Just visited Saratoga Springs, NY-small town famous for the race course.
On the tiny Main Street sits an old school jewelry store, Fox Jewelers; they are the prototype of the soon to be extinct AD….family business built on quality and service. I used to deal with 3 ADs just like them.
Nice people, but definitely not the current vibe required. They remind me of the way stores were. These type retailers must hold their breath every time a letter comes from RolexUSA.

[Marcjvr]

Or they get the letter and think “oh well. At least we don’t have to deal with difficult entitled customers whining about allocations and lists anymore”

[mailman]

Originally Posted by casadecamporolex

Just visited Saratoga Springs, NY-small town famous for the race course.
On the tiny Main Street sits an old school jewelry store, Fox Jewelers; they are the prototype of the soon to be extinct AD….family business built on quality and service. I used to deal with 3 ADs just like them.
Nice people, but definitely not the current vibe required. They remind me of the way stores were. These type retailers must hold their breath every time a letter comes from RolexUSA.

Wonderful store and employees in a great town no matter what time of year you visit.

[Max7857]

Unfortunately Martin Binder in Valparaiso, IN just lost Rolex after 58 Years. September 30th was the last day. They were awesome to deal with and will be greatly missed. Doubt there will be anymore Rolex at retail for me. I haven’t the energy to start on a new relationship from the ground up. Plus I would not be willing to buy jewelry from a different jeweler. Matin Binder earned my trust on the jewelry and would not be fair to take that business elsewhere just because Rolex abandoned them.

[Redfoot]

I am shocked Medawar in Fenton, MI is still an AD.

They have three stores, but only one carries Rolex. Small display area, and the store is in a strip mall just south of Flint, MI.

Really nice folks, but surprising they still carry Rolex.

[Hollie_Rollie]

Originally Posted by Marcjvr

Or they get the letter and think “oh well. At least we don’t have to deal with difficult entitled customers whining about allocations and lists anymore”

Or they just lost their ability to move high margin items like diamonds.


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[SLWoodster]

I think it’s sad when a long time relationship ends like this. Esp for high priced items that people may want to touch and feel prior to buying. Whether they go back to smaller jewelers depends on how badly demand wanes.

Because it is undeniable that the territorial footprint is smaller with less retail locations. Rolex has more than 1.2m watches to sell. Then with new facility, potentially even more. They could also begin to test online sales as well or truly move Tudor into the previous Rolex position by selling them through jewelers. They could also go back to selling through smaller jewelers but merchandise their products for the region, client type, price point, color, etc…

Don’t know. But I hope demand wanes drastically so they get their act right.

[brandrea]

It’s sad to see retailers like this go. I had a great little AD close by. I could pop in any time to chat with the owner who was always welcoming, friendly and chat watches or just anything.

I get the new direction etc etc, but it still saddens me to see these mom and pop stores slowly getting phased out for larger stores.

[Porscheconvert]

What causes Rolex to remove a jeweler AD status?

[Harry-57]

Originally Posted by Porscheconvert

What causes Rolex to remove a jeweler AD status?

All sorts of reasons, most of which are not disclosed, and it varies on a case by case basis. I suppose it is possible that some ADs get a termination notice out of the blue but it is unlikely that it happens without prior discussion and periods of notice being given. Some ADs may wish to terminate it on their side.

[joli160]

Originally Posted by Porscheconvert

What causes Rolex to remove a jeweler AD status?

Location, unwillingness to convert their store to Rolex standards and low revenue.

[casadecamporolex]

Originally Posted by Harry-57

All sorts of reasons, most of which are not disclosed, and it varies on a case by case basis. I suppose it is possible that some ADs get a termination notice out of the blue but it is unlikely that it happens without prior discussion and periods of notice being given. Some ADs may wish to terminate it on their side.

The AD is not big enough.