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Old Yesterday, 07:06 AM   #1
Tim Plains
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Hypothetical - new square Rolex

Following Patek's Cubitus...

How well do you think a square Rolex would be received if announced as a new release? Say, steel, oyster and jubilee, along the lines of a Date Just or Day-Date (Square Date? lol).
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Old Yesterday, 07:09 AM   #2
BNA/LION
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Not well and don't think it would happen.
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Old Yesterday, 07:15 AM   #3
Cru Jones
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Something other than a round Rolex could be fun.

Less seriously, I’m pretty sure there would be a thread or three on TRF. With many extreme opinions and hurt feelings….. about a luxury watch.
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Old Yesterday, 07:19 AM   #4
PenDelicate
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At least Rolex would make a square movement.
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Old Yesterday, 07:28 AM   #5
173rdabn
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Good grief NO.
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Old Yesterday, 07:29 AM   #6
Marcjvr
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It would pave the way for the Rolex calculator watch!!
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Old Yesterday, 07:47 AM   #7
S’portEye
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Rolex has done a rectangular watch with the Prince. Certainly looks better than a square.
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Old Yesterday, 08:04 AM   #8
996marty
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If they could charge Patek prices I’m sure they’d consider it
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Old Yesterday, 08:42 AM   #9
Krash
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Hypothetical - new square Rolex

I’d be okay with a rectangular watch. I always liked the Cellini Prince.

But I don’t like square watches.


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Old Yesterday, 09:10 AM   #10
rolph
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I think with Rolex's reputation for classic and timeless designs, a square case would be quite a departure from their traditional round styles.
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Old Yesterday, 09:11 AM   #11
Rebel
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Good grief NO.
This.
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Old Yesterday, 09:12 AM   #12
jamesgames
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Would be surprised if rolex did that. Rolex doesnt seem like the type to dilute their lineup so I want to say no that won't happen, at least anytime soon.
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Old Yesterday, 07:27 PM   #13
SS Oyster
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Just look at the square Cillini models … didn’t do well.


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Old Yesterday, 07:30 PM   #14
brandrea
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Quote:
Originally Posted by Cru Jones View Post
Something other than a round Rolex could be fun.

Less seriously, I’m pretty sure there would be a thread or three on TRF. With many extreme opinions and hurt feelings….. about a luxury watch.
Have to agree on both points
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Old Yesterday, 08:23 PM   #15
travisb
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Not something I'd be interested in but I'd be entertained by the reactions.
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Old Yesterday, 08:34 PM   #16
Old Expat Beast
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Old Yesterday, 08:41 PM   #17
foxytimes
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Rolex did even an octagonal watch: the Cellini King Midas 4370. Certainly an acquired taste...
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Old Yesterday, 09:12 PM   #18
77T
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Hypothetical - new square Rolex

I would say the King Midas was originally pentagonal and later hexagonal.






The 4370 had a hexagonal cased Rolex with an octagonal bezel - very rare to find those nowadays.



But there was a vintage octagonal cased Rolex back in the 1920's.



The 1908 lineup could be a good platform for exploring square and/or rectagonal cases.

Or perhaps Tudor to test the waters at a lower price point.


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Old Yesterday, 09:47 PM   #19
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The original Midas was a great watch :)
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Old Yesterday, 09:50 PM   #20
brandrea
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Old Today, 04:25 AM   #21
Henrimontgomery
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Rolex must release a new Midas immediately
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