why does rolex have such limited variety in dials

[rockysw]

I mean, most of their dials (sports watches in particular) are either glossy (lacquered) or sunburst. Why dont they have matte dials or textured dials? I know there are few exceptions perhaps with sea dweller dial (although dont think that is fully matte) or Ti YM. But overall it seems like for a large brand like rolex, which produces most luxury watches in the world, there is very limited variety.

I ask this because I was thinking about going a little understated and was thinkng about matte dials. E.g. i think it would be amazing if Rolex had some variations of steel sub and gmts in matte dials.

[mpkRolex]

Because they have a “sheep” following the green “ROLEX”. So they don’t have to try any harder


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[JRell]

Why fix what is perfect and popular? The Rolex look is popular for a reason.

[Ursusarctos]

Wearing my 126613LN this evening (I always wear it) and with the shine/reflection on the crystal, I don't think I could tell if the dial was matt or gloss. I don't see a need for more variety / options in Rolex - they can't keep up with the demand they have so adding more models wouldn't seem like a smart business move. Nothing again matt or textured dials but I'm not feeling the need. I could easily find 3-4 additional existing models to buy if I had the coin.

[inadeje]

Black and white will always be the epitome of Rolex history and legacy. I’ve had the green and blue dialed variants but always reverted back to more classic lines.

[yessir69]

Because they're not Omega.

[edyu]

Originally Posted by rockysw

I mean, most of their dials (sports watches in particular) are either glossy (lacquered) or sunburst. Why dont they have matte dials or textured dials? I know there are few exceptions perhaps with sea dweller dial (although dont think that is fully matte) or Ti YM. But overall it seems like for a large brand like rolex, which produces most luxury watches in the world, there is very limited variety.



I ask this because I was thinking about going a little understated and was thinkng about matte dials. E.g. i think it would be amazing if Rolex had some variations of steel sub and gmts in matte dials.

GMT wg blue is matte

[swils8610]

I think they have a large variety of dials across all models.


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[Krash]

If you dig deep and explore all the sizes and variations of the DayDates and Datejusts, there are lots of different dials to choose from. The Sub and GMT are limited, but that’s fine with me.


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[7sins]

They have more various dials than most manufactures including texture like the meteorite dials.

[Roddypeepa]

Well they’re very conservative. That’s the major reason they are so popular - never go out of fashion.

That being said I’d hardly call the celebration dial, op red, pink, yellow of recent years understated. And don’t forget Daytona beach. They sometimes do the unexpected but generally keep it classic.

Seadweller matte, sub glossy. Meteorite has depth. Sunburst on some.


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[Kevin of Larchmont]

“Fashion changes, but style endures.”

—Coco Chanel

[John Doyle]

Don't fix it if it isn't broken.

If you'd notice, introduction of new dials (colors or patterns, not texture) is always a big major event for Rolex and the community.

[Harry-57]

Black Bays (possibly not all of them) have matte dials. they are nicely understated if that's what you are going for. I think waves on a Diver dial are naff but there is enough variety out there for everyone, regardless of what they prefer.

[2001jesper]

If you want dial variarity in Rolex, then you have to skip steel and go to pm - Pretty sure thats on purpose