AP House Experience

[Rollieo]

AP does the experience really well. Moving towards an in house AP driven retail experience has really allowed them to elevate the brand when visiting.

Went to the AP House in Hamburg, hosted by Sonya. She of course knows that I’m based in the states and will be buying watches at my local AP boutique, but never-less provided a great experience. The AP House is setup like hanging out at a friend's house. Hanging out in a living room setting drinking coffee while having a conversation and trying on watches.

Solidified my interest in the 37mm RO, and really glad they had the navy blue dial (albeit it being with a diamond bezel) to see the color and try it on. I thought that the dark blue would make the watch look smaller, but the overall case size still works really well on my wrist and I like the contrast on the dark blue dial with the hands for legibility. Not sure if I like the blue even more than the grey dial now!

[boa2]

That looks really nice. Looking forward to visiting the AP House in Mexico City. Thanks for the pics.

[Steele]

I actually like the blue and the bling combo. I have never been partial to the grey/silver dial I feel it blends to much and you miss the impact of the case and dial and how they work together. The best thing about the grey/silver dial is that it changes colors like crazy

[Rollieo]

Originally Posted by Steele

I actually like the blue and the bling combo. I have never been partial to the grey/silver dial I feel it blends to much and you miss the impact of the case and dial and how they work together. The best thing about the grey/silver dial is that it changes colors like crazy

It’s exactly the reason why the grey dial looks bigger on the wrist, which is a pro to me. But agreed that contrast is nice, so I’m on the fence.

The grey does really have quite the effect with the tapisserie dial. Also it seems like grey is a bit monotone and an “everyday” neutral color, but funny enough if you think about it, there are very very few watches in grey. It’s a beautiful piece.

The bling is too much (and too feminine) for me. I actually tried this on awhile back, you probably would’ve liked this combo. Only tried it on because I really dig the motif dial, too bad Rolex discontinued it.

[AEV]

Nice AP house. One of the latest that was opened.

[PalmBeacher83]

So now they can tell you they won’t sell you a watch on a luxury couch! Awesome.

[messikens]

Originally Posted by PalmBeacher83

So now they can tell you they won’t sell you a watch on a luxury couch! Awesome.

LOL... Not wrong

[Bartolo]

Ive had great experiences at the AP Houses in NYC and London. It's really a brand-promoting experience; they look up my profile and see that I'm a devoted customer of my home city's boutique. There's no pressure to buy.

Interestingly, the AP House concept was brought to the brand by the great folks who founded and run one of AP's business partners, Material Good.

[messikens]

Originally Posted by Bartolo

Ive had great experiences at the AP Houses in NYC and London. It's really a brand-promoting experience; they look up my profile and see that I'm a devoted customer of my home city's boutique. There's no pressure to buy.

Interestingly, the AP House concept was brought to the brand by the great folks who founded and run one of AP's business partners, Material Good.

Just curious (and not to say I disagree with you btw) but how would there be "pressure to buy". There's nothing to sell for the past 3-4 years, so the experience largely has been relegated to a nice coffee chat, play with some decent (but not special for the most part) pieces and then hopping on the magic wishlist

[Bartolo]

Originally Posted by messikens

Just curious (and not to say I disagree with you btw) but how would there be "pressure to buy". There's nothing to sell for the past 3-4 years, so the experience largely has been relegated to a nice coffee chat, play with some decent (but not special for the most part) pieces and then hopping on the magic wishlist

There are still ways to talk up the brand, etc etc, focusing on just the brand and the current offerings . . .

Vs. my experiences which have been just having a coffee, talking watches in general (not limited to AP), talking about music . . . and getting the chance to look at and try on pieces that I'd never buy for myself but are still fascinating to see in person.

[Rollieo]

Originally Posted by messikens

Just curious (and not to say I disagree with you btw) but how would there be "pressure to buy". There's nothing to sell for the past 3-4 years, so the experience largely has been relegated to a nice coffee chat, play with some decent (but not special for the most part) pieces and then hopping on the magic wishlist

“Pressure to buy” can come in the form of pieces that you don’t actually have an interest in, with the hopes of attaining the pieces that you have on your wish list.

This really exists with all (desirable) brands and any retail experience these days.

Having the “living room” experience as AP does also makes the overall experience more enjoyable when pieces are hard to come by. I mean who wants to hang out at a retail store to “catch up” with your SA behind a counter. It just feels odd to drop in and occasionally do that. With an AP House it’s more conducive, because it’s not a bad way to spend 30 mins anyways. They also get to know you better, and really introduce you more to the brand and pieces you otherwise would never had considered.

Wish I had an AP House driving distance.

[AEV]

Originally Posted by boa2

That looks really nice. Looking forward to visiting the AP House in Mexico City. Thanks for the pics.

Mexico City opened yesterday. The latest addition, from memory there should be now 21 AP Houses around the world.