ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX
19 January 2010, 10:06 AM | #1 |
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Official explanation of Rolex "rules"
I keep wondering why a couple of things are written in stone about Rolex. And please exclude the Cellini line from this topic, I'm focusing on the Oyster Perpetual line.
1) Why isn't there a Rolex with display caseback? For the SD, DSSD and perhaps the Sub, I'd think it's to keep the best possible water resistance rating. But with non-dive pieces it should be possible. 2) Why isn't there any special markings (picture, text or anything interesting) on the caseback? I know it's not something other people can see, but when I put my Breitling or Omega on or off, I tend to take a look at their caseback -- they're all look very nice, especially the Breitling B-1 and the Omega Seamaster Planet Ocean. 3) Why is it "inappropriate" to wear a Rolex on a strap? Why Rolex doesn't offer an optional strap, either instead of the bracelet, or next to it (in the box)? 4) Apart from the Daytona, why isn't there any chronos in the Rolex lineup? Maybe a chrono with date? 5) Why isn't there a Sub, SD or DSSD with white or gray dial? Why cannot you have a choice about dials on certain models (Sub, GMT IIC, DSSD), but you can with other models (Explorer II, Daytona, etc) ? 6) Why Rolex discontinued quartz men's models? At least with other manufacturers you have a choice on certain models (Omega Seamaster, Breitling Colt, etc). Is it because the quartz era truly ended? Or maybe because having only automatics raise the prestige of the brand? 7) Why Rolex has no quartz ladies' watches? As far as I'm aware, most women do not care about the movement at all, and they actually can get upset when a watch stops every other day. For them quartz is a lot more convenient, not to mention it could also be more rugged and more accurate. Wouldn't Rolex get more women customers by offering e.g. a modern quartz Ladies DateJust? Thank you for your patience, I really don't mean to start a debate or flame. So go easy on the replies |
19 January 2010, 10:10 AM | #2 |
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As far as #1 goes, it's because their movements aren't decorated like other's are. They're workhorses, not delicate so no need to do so.
You might be able to make a case for the Daytona, but that's about it
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19 January 2010, 10:12 AM | #3 |
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19 January 2010, 10:23 AM | #4 |
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Well, in regards to 1), 6) and 7), you just need to look at the Cellini range. The Prince has a display caseback, showing a particularly handsome manual wind movement that's properly decorated, unlike workhorse movements. As for Quartz models, again, they do offer a slim dress watch with a quartz movement in both gents' and ladies' sizes.
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19 January 2010, 10:51 AM | #5 |
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Every other watch brand does these things because they are competing with one another for customers...
Rolex doesn't compete......... demand for their products outstrips their manufacture...
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19 January 2010, 11:38 AM | #6 |
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2) Sea Dweller has writing on the case back
3) Daytonas sold with leather straps |
19 January 2010, 11:42 AM | #7 |
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Not true. If that was the case, dealer's wouldn't have inventory and we woudn't get the discounts we do :)
But Rolex is about as conservative as they come, so they pretty much follow the credo "if it ain't broke, don't fix it". Good news is, you can get things like aftermarket display casebacks and put them on yourself. |
19 January 2010, 11:43 AM | #8 |
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See post #5.
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19 January 2010, 11:44 AM | #9 |
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Even though Rolex doesn't do some of these, they're still selling like hotcakes.
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19 January 2010, 01:13 PM | #10 |
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The answer to all of your questions is...because it's a Rolex.
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19 January 2010, 01:26 PM | #11 |
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Funny thing, I never stopped to consider all of these things until I read your post. I have had, and still do have, a number of watches with decorated case backs, exhibition backs, leather straps instead of original steel bracelets etc. etc. I just accepted that fact that my Rolex comes "as is", and I am quite happy with it that way.
I have to say that my Milgauss really is the most luxurious watch I have ever owned. An exhibition back never was important to me. Having said that, my Omega Aqua Terra 8500 is a gorgeous watch, and does happen to have an exhibition back with a beautifully decorated movement. However, I would still have bought it without the exhibition back. Rolex must feel simply that their product is more than perfectly adequate without all of these things. I am also glad that they don't follow the trends, and keep their own traditional styles and methods. It is definitely one thing that really sets them apart. And I like that. Cheers, Carl
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19 January 2010, 01:31 PM | #12 |
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Regarding casebacks from a wild guess the sticker fits on the caseback and that is why it is blank on most Rolex watches. Always an exception to the Rolex rule.
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19 January 2010, 01:32 PM | #13 |
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19 January 2010, 01:57 PM | #14 |
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19 January 2010, 02:09 PM | #15 | |
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Quote:
http://montresuisses.blogspot.com/20...corations.html and http://montresuisses.blogspot.com/20...-horlogre.html |
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19 January 2010, 02:29 PM | #16 | |
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Quote:
so rolex do this so you can dedicate, sign or what ever you want in the back, since they last for ever (if you treat them right) |
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