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Subfiend · 6 February 2007, 08:20 AM

I came across this ad today from 1964, introducing the "new Rolex chronograph," the "Le Mans." Padi, is this like yours?

I have a similar ad from 1965 introducing the "new" Daytona.

Dan Pierce · 6 February 2007, 08:25 AM

Great ad. $210.00 plus tax? I'll take 3 please.

dP

tonelar · 6 February 2007, 09:37 AM

wow... so they 1st named it for the 24 hours at LeMans races... that's really interesting

JJ Irani · 6 February 2007, 12:01 PM

Quote:

Originally Posted by dpierce84@insightbb.

Great ad. $210.00 plus tax? I'll take 3 please.

dP

I'll take more....many more!!

tonelar · 6 February 2007, 12:18 PM

$210 for a watch that I'm not that attracted to? Definitely send me 3 (i'd give two away as gifts)... haha.
Thanks for posting that old time ad, Subfiend.

quinson418 · 6 February 2007, 12:21 PM

Quote:

Originally Posted by dpierce84@insightbb.

Great ad. $210.00 plus tax? I'll take 3 please.

dP

USD$210 actually includes the tax. So I will take 10 of them, haha.

montecristo · 6 February 2007, 02:38 PM

Interested position, any reason why they photographed it upside down?

JJ Irani · 6 February 2007, 04:25 PM

Quote:

Originally Posted by montecristo

Interested position, any reason why they photographed it upside down?

I was wondering the same thing!!

Looks quite silly that way!!

Alex Stylianou · 6 February 2007, 04:26 PM

$210 Including Federal Tax I'l have 100

padi56 · 6 February 2007, 07:27 PM

Great add Dave but mine is from the early 80s and with a bit of discount think Dad paid almost £800.Like the way they say the 17 jewel movement was accurate enough for official use.As in those days the SS Daytonas was not COSC tested,now when they introduced the gold ones they were COSC tested but all the S.steel ones were not COSC rated,both same movement.And now the S,steel one are more prized than the gold ones, crazy old world we live in now.But if it was not for the current Daytona fever and the name Rolex on the dial.Or perhaps now there current value don't think most non WIS types would even give them a second glance.After all we are talking about a watch with a ETA Valjoux movement as the engine.

Welshwatchman · 6 February 2007, 11:00 PM

I registered my interest and bid on these two watches at the October 06 auction. Both went for more than I was prepared to pay (bearing in mind I would have had to pay another 8% through currency conversion).

Went for approx £20,000. I have never seen one of these in the flesh and was a bit worried about the slack in the bracelet. I got cold feet early on in the auction and stopped bidding. I am kind of regretting it now, though.

Went for approx £12,500, just a little over my budget. I have seen these in specialist dealers for £15,000 though.

This beauty was way out of my budget and went for approx £43,000. It is a rare and highly sought after piece.

nko51 · 6 February 2007, 11:04 PM

What a teaser post! Making me drool wishing they were priced like that now.

.......................--::**::--..Rolex Forever..--::**::--.........................
...............I KNEEL IN THE LONG SHADOW OF YOUR GREATNESS.............

Subfiend · 7 February 2007, 05:36 AM

I don't know why the watch is upside down in the ad. I don't even know why the ad appeared in the first place. This is the first and only reference I have ever seen to the "Le Mans" name.

quinson418 · 7 February 2007, 06:20 AM

This is a beautiful watch, wish I can own one.

mikey · 7 February 2007, 07:22 AM

Its cool but extrememly out of my price range.

Subfiend · 7 February 2007, 07:26 AM

Here is a similar ad one year later, with the name we all know and love.

montecristo · 7 February 2007, 07:30 AM

^^^
530 fifth ave
looks like the moved since then... (that or they occupies both address)

6 February 2007, 08:20 AM	#1
Subfiend "TRF" Member Join Date: Jan 2006 Location: Outside Watch: Isn't it obvious? Posts: 1,926	Padi's Rolex Le Mans I came across this ad today from 1964, introducing the "new Rolex chronograph," the "Le Mans." Padi, is this like yours? I have a similar ad from 1965 introducing the "new" Daytona. __________________ Subfiend

6 February 2007, 09:37 AM	#3
tonelar "TRF" Member Join Date: Dec 2006 Real Name: Tony Location: san francisco Watch: Seadweller Posts: 1,368	wow... so they 1st named it for the 24 hours at LeMans races... that's really interesting __________________ It's a rarity that something popular is actually right... Wear 'em with PRIDE, y'all.

6 February 2007, 12:18 PM	#5
tonelar "TRF" Member Join Date: Dec 2006 Real Name: Tony Location: san francisco Watch: Seadweller Posts: 1,368	$210 for a watch that I'm not that attracted to? Definitely send me 3 (i'd give two away as gifts)... haha. Thanks for posting that old time ad, Subfiend. __________________ It's a rarity that something popular is actually right... Wear 'em with PRIDE, y'all.

6 February 2007, 02:38 PM	#7
montecristo "TRF" Member Join Date: Nov 2006 Real Name: Ken Location: New York Watch: 116234 DateJust Posts: 1,769	Interested position, any reason why they photographed it upside down? __________________ My Rolex reference books collection: The Rolex Report: An Unauthorized Reference Book For The Rolex Enthusiast Rolex Wristwatches: An Unauthorized History (Schiffer Book for Collectors) (Hardcover) Vintage Rolex Sports Models: A Complete Visual Reference & Unauthorized History (Hardcover)

6 February 2007, 07:27 PM	#10
padi56 "TRF" Life Patron Join Date: Jun 2005 Real Name: Peter Location: Llanfairpwllgwyng Watch: ing you. Posts: 52,887	Great add Dave but mine is from the early 80s and with a bit of discount think Dad paid almost £800.Like the way they say the 17 jewel movement was accurate enough for official use.As in those days the SS Daytonas was not COSC tested,now when they introduced the gold ones they were COSC tested but all the S.steel ones were not COSC rated,both same movement.And now the S,steel one are more prized than the gold ones, crazy old world we live in now.But if it was not for the current Daytona fever and the name Rolex on the dial.Or perhaps now there current value don't think most non WIS types would even give them a second glance.After all we are talking about a watch with a ETA Valjoux movement as the engine. __________________ ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder

6 February 2007, 08:25 AM	#2
Dan Pierce 2024 Pledge Member Join Date: Dec 2006 Real Name: D'OH! Location: Kentucky Watch: Rolex-1 Tudor-3 Posts: 36,062	Great ad. $210.00 plus tax? I'll take 3 please. dP

6 February 2007, 04:26 PM	#9
Alex Stylianou "TRF" Member Join Date: Jan 2007 Location: UK Posts: 1,785	$210 Including Federal Tax I'l have 100

6 February 2007, 11:00 PM	#11
Welshwatchman "TRF" Member Join Date: Apr 2006 Real Name: Paul Location: Wales, UK Posts: 14,578	I registered my interest and bid on these two watches at the October 06 auction. Both went for more than I was prepared to pay (bearing in mind I would have had to pay another 8% through currency conversion). Went for approx £20,000. I have never seen one of these in the flesh and was a bit worried about the slack in the bracelet. I got cold feet early on in the auction and stopped bidding. I am kind of regretting it now, though. Went for approx £12,500, just a little over my budget. I have seen these in specialist dealers for £15,000 though. This beauty was way out of my budget and went for approx £43,000. It is a rare and highly sought after piece. __________________ ..33

6 February 2007, 11:04 PM	#12
nko51 "TRF" Member Join Date: Feb 2007 Real Name: Alex Location: USA Watch: TT Blue Sub Posts: 2,542	What a teaser post! Making me drool wishing they were priced like that now. .......................--::::--..Rolex Forever..--::::--......................... ...............I KNEEL IN THE LONG SHADOW OF YOUR GREATNESS.............

7 February 2007, 05:36 AM	#13
Subfiend "TRF" Member Join Date: Jan 2006 Location: Outside Watch: Isn't it obvious? Posts: 1,926	I don't know why the watch is upside down in the ad. I don't even know why the ad appeared in the first place. This is the first and only reference I have ever seen to the "Le Mans" name. __________________ Subfiend

7 February 2007, 06:20 AM	#14
quinson418 "TRF" Member Join Date: Dec 2006 Location: Washington, USA Watch: Rolex Sea-dweller Posts: 207	This is a beautiful watch, wish I can own one.

7 February 2007, 07:22 AM	#15
mikey "TRF" Member Join Date: Oct 2006 Location: USA Watch: Oysterdate 6694 Posts: 2,713	Its cool but extrememly out of my price range.

7 February 2007, 07:26 AM	#16
Subfiend "TRF" Member Join Date: Jan 2006 Location: Outside Watch: Isn't it obvious? Posts: 1,926	Here is a similar ad one year later, with the name we all know and love. __________________ Subfiend

7 February 2007, 07:30 AM	#17
montecristo "TRF" Member Join Date: Nov 2006 Real Name: Ken Location: New York Watch: 116234 DateJust Posts: 1,769	^^^ 530 fifth ave looks like the moved since then... (that or they occupies both address) __________________ My Rolex reference books collection: The Rolex Report: An Unauthorized Reference Book For The Rolex Enthusiast Rolex Wristwatches: An Unauthorized History (Schiffer Book for Collectors) (Hardcover) Vintage Rolex Sports Models: A Complete Visual Reference & Unauthorized History (Hardcover)

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