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leopardprey · 12 April 2007, 10:22 PM

What is up with the new models, either too bling or look like a cross between Omega, Tags, and swatches!

Too bad Rolex does not stick to it's roots.

Kind of like the way Paneri and IWC stick with mens tool type or historical watches.

Real good article today in International Herald (put out by wall street journal). Insert was all on watches. Had one big article comparing Rolex vs. Paneri. Talked about how Roelx founder went against the tide at the time when all were makig luxury watches, and he made solid tool watches.

I think this new showing at Basel has definately started Rolex on a new generational path.

Cheers.

President · 12 April 2007, 10:46 PM

Some of the new ones I would kill for, but some look like expensive Invictas.

Chris B · 12 April 2007, 11:00 PM

Quote:

Originally Posted by President

Some of the new ones I would kill for, but some look like expensive Invictas.

Agreed, that just about sums it up.

I'm always amazed/disappointed at how they can move effortlessly between the sublime & the ridiculous.

Mr. K · 13 April 2007, 12:13 AM

I will not rush out to buy any of them....yet.

I did not like the LV when it first came out, but after awhile it grew on me. I saw one in person and would not mind buying one in the future.

So things change.

mrbieler · 13 April 2007, 12:29 AM

Too bad Rolex won't spin off their traditional tool watches into the Tudor line and leave Rolex the gold and bling.

Back when Rolexs were meant to be used and could be afforded by the guys who would use them.

nko51 · 13 April 2007, 12:35 AM

I wonder how this will affect the current models?

Kris · 13 April 2007, 12:52 AM

Taking the YM II as an example, had this watch not been a Rolex, no one would even consider buying it much less asking how much it costs.

That's the problem with brand names today. The designer can throw out something ugly and it will still sell because of the name attached.

Case in point, Mr. L changing his mind about the LV. I bet if the same LV had Omega instead of Rolex on the dial, we wouldn't be talking about this watch.

There is something to be said about the topic of this post and it's that it looks like Rolex is going against it's own principles by introducing some of these guady watch styles. They are trying to take some of Omega's customer's by using some of their colour combo's and styles. The "lightning" second hand on one of the new models looks totally out of place. I'd expect to see this on an Omega, but not on a Rolex.

My concern is will some of these new styles devalue the Rolex brand.

JJ Irani · 13 April 2007, 05:28 AM

Quote:

Originally Posted by Kris

Taking the YM II as an example, had this watch not been a Rolex, no one would even consider buying it much less asking how much it costs.

That's the problem with brand names today. The designer can throw out something ugly and it will still sell because of the name attached.

Case in point, Mr. L changing his mind about the LV. I bet if the same LV had Omega instead of Rolex on the dial, we wouldn't be talking about this watch.

There is something to be said about the topic of this post and it's that it looks like Rolex is going against it's own principles by introducing some of these guady watch styles. They are trying to take some of Omega's customer's by using some of their colour combo's and styles. The "lightning" second hand on one of the new models looks totally out of place. I'd expect to see this on an Omega, but not on a Rolex.

My concern is will some of these new styles devalue the Rolex brand.

Good post, Kris. Fortunately (and hopefully), Rolex will continue production of most of the current models, especially the popular sports ones and the recently rejuvenated DJs and TOGs.

As for the new line-up....well, barring the eagerly awaited SS GMT-II, nothing really grabs most of us. The Milgauss? Well, not everyone's cuppa. Most of us will shy away from it.

JJ

Arturo · 13 April 2007, 07:03 AM

Yes, but the LV is a classic version of the SUB, not a deviation of the design. The LV only has a green bezel and maxi dial. Other than that, it is a SUB. SO that is not a good comparison for measuring the merits of change. These new watches, especially the YM ll, is a distinct design aberation from the past Rolex watches. I do not like it. I kind of like the Milgauss, and would consider getting it if it had a cyclops.

mike · 13 April 2007, 07:27 AM

I hope I don't upset anyone, but a couple of points. The Rolex of yesterday (both brand and company) is not the Rolex of old.
The Rolex of old made tool watches to fit a specific need. These watches were, in the main, used as they were designed to be used. Rolex today is a maker of luxury watches..the president of the company has said this himself.
In my view Rolex has been a maker of luxury watches for several years now.
Rolex cares little about the heritage of the very pieces that brought them to the place they are today, witness the lack of support of many of the references associated with the tool watch legend.

Interestingly, the YM II like it or not, may be the first NEW "tool watch" Rolex has made in years. A watch designed for one purpose--a count down for a boat race.
That the people that own these vessels are by and large millionares many times over is reflected in not only the price of the watch, but the materials used.
The milgauss is an interesting piece and I for one am anxious to see it. The lighting bolt seconds hand? Well the orginal had it. You can buy one for the price of a NICE luxury car.

Sadly, IMO Rolex has not lost it's way. Rolex knows exactly where it wants to go.

Mrdi · 13 April 2007, 07:34 AM

Mike is correct.
Rolex has been researching from where the money comes and generated a product to appeal to that market.
This is not a new tack for Rolex!

JJ Irani · 13 April 2007, 10:07 AM

Quote:

Originally Posted by mike

I hope I don't upset anyone, but a couple of points. The Rolex of yesterday (both brand and company) is not the Rolex of old.
The Rolex of old made tool watches to fit a specific need. These watches were, in the main, used as they were designed to be used. Rolex today is a maker of luxury watches..the president of the company has said this himself.
In my view Rolex has been a maker of luxury watches for several years now.
Rolex cares little about the heritage of the very pieces that brought them to the place they are today, witness the lack of support of many of the references associated with the tool watch legend.

Interestingly, the YM II like it or not, may be the first NEW "tool watch" Rolex has made in years. A watch designed for one purpose--a count down for a boat race.
That the people that own these vessels are by and large millionares many times over is reflected in not only the price of the watch, but the materials used.
The milgauss is an interesting piece and I for one am anxious to see it. The lighting bolt seconds hand? Well the orginal had it. You can buy one for the price of a NICE luxury car.

Sadly, IMO Rolex has not lost it's way. Rolex knows exactly where it wants to go.

Good post, Mike....well said!!

No one can touch Rolex at the Sales & Marketing game!!

nudie · 13 April 2007, 11:45 AM

I am very disappointed by the new models. Was excited and hoping for some new classics but now I just feel somewhat betrayed.

montecristo · 13 April 2007, 11:53 AM

That YM-II looks like a swatch.

Solo118 · 13 April 2007, 12:32 PM

My thoughts exactly Ken, At first I thought it was a late aprils fools joke!

ohlins · 13 April 2007, 01:00 PM

well......they are offering customers more choices.........

i have to admit that....at first look ....the ym2 was like holy sh*t.........fugly....!!!!

after the initial "euphoria".......it's not that bad after all...........:)

Gaijin · 13 April 2007, 02:55 PM

Quote:

Originally Posted by ohlins

well......they are offering customers more choices.........

i have to admit that....at first look ....the ym2 was like holy sh*t.........fugly....!!!!

after the initial "euphoria".......it's not that bad after all...........:)

The first step is denial. After that anger. Then acceptance.

JJ Irani · 13 April 2007, 02:58 PM

Quote:

Originally Posted by KansaiVet

The first step is denial. After that anger. Then acceptance.

I think right now we are all in the DENIAL and ANGER stages. ACCEPTANCE may never come to most of us!!

Incurable · 13 April 2007, 03:15 PM

I guess I'll repeat myself... Art is a tricky business. Methinks Rolex has a bit to learn in that department. If these new offerings are the best their 'in house' talent can come up with (review and approval process aside), Rolex should seriously consider seeking outside talent.

astcell · 21 April 2007, 12:28 AM

The Clownmaster looks like Tammy Faye Baker sneezed on it.

12 April 2007, 10:22 PM	#1
leopardprey Banned Join Date: Nov 2006 Real Name: Chad Location: Around the world Watch: Panerai 233 Posts: 4,204	Did Rolex hire Omega/Tag rejects or what?? What is up with the new models, either too bling or look like a cross between Omega, Tags, and swatches! Too bad Rolex does not stick to it's roots. Kind of like the way Paneri and IWC stick with mens tool type or historical watches. Real good article today in International Herald (put out by wall street journal). Insert was all on watches. Had one big article comparing Rolex vs. Paneri. Talked about how Roelx founder went against the tide at the time when all were makig luxury watches, and he made solid tool watches. I think this new showing at Basel has definately started Rolex on a new generational path. Cheers.

13 April 2007, 12:29 AM	#5
mrbieler "TRF" Member Join Date: Nov 2006 Real Name: Jeff Location: Lost Angeles Watch: all about acrylic Posts: 683	Too bad Rolex won't spin off their traditional tool watches into the Tudor line and leave Rolex the gold and bling. Back when Rolexs were meant to be used and could be afforded by the guys who would use them. __________________ - Jeff Cursimus Cum Forfex

13 April 2007, 12:35 AM	#6
nko51 "TRF" Member Join Date: Feb 2007 Real Name: Alex Location: USA Watch: TT Blue Sub Posts: 2,542	I wonder how this will affect the current models? __________________

13 April 2007, 11:53 AM	#14
montecristo "TRF" Member Join Date: Nov 2006 Real Name: Ken Location: New York Watch: 116234 DateJust Posts: 1,769	That YM-II looks like a swatch. __________________ My Rolex reference books collection: The Rolex Report: An Unauthorized Reference Book For The Rolex Enthusiast Rolex Wristwatches: An Unauthorized History (Schiffer Book for Collectors) (Hardcover) Vintage Rolex Sports Models: A Complete Visual Reference & Unauthorized History (Hardcover)

13 April 2007, 01:00 PM	#16
ohlins "TRF" Member Join Date: Dec 2006 Location: Singapore Watch: Rolex Posts: 1,213	well......they are offering customers more choices......... i have to admit that....at first look ....the ym2 was like holy sh*t.........fugly....!!!! after the initial "euphoria".......it's not that bad after all...........:) __________________ the hype is true. a crown for every achievement. visit my audio and watch blog & how to use the rolex comfort link?

12 April 2007, 10:46 PM	#2
President Banned Join Date: Dec 2006 Real Name: M.Thatcher MP Location: Le Locle Watch: Bear Grylls Posts: 2,913	Some of the new ones I would kill for, but some look like expensive Invictas.

13 April 2007, 12:13 AM	#4
Mr. K "TRF" Member Join Date: May 2005 Real Name: Mark Location: Seattle-ish Posts: 6,073	I will not rush out to buy any of them....yet. I did not like the LV when it first came out, but after awhile it grew on me. I saw one in person and would not mind buying one in the future. So things change.

13 April 2007, 12:52 AM	#7
Kris Banned Join Date: Jan 2007 Location: Canada Watch: Sea-Dweller Z-ser. Posts: 313	Taking the YM II as an example, had this watch not been a Rolex, no one would even consider buying it much less asking how much it costs. That's the problem with brand names today. The designer can throw out something ugly and it will still sell because of the name attached. Case in point, Mr. L changing his mind about the LV. I bet if the same LV had Omega instead of Rolex on the dial, we wouldn't be talking about this watch. There is something to be said about the topic of this post and it's that it looks like Rolex is going against it's own principles by introducing some of these guady watch styles. They are trying to take some of Omega's customer's by using some of their colour combo's and styles. The "lightning" second hand on one of the new models looks totally out of place. I'd expect to see this on an Omega, but not on a Rolex. My concern is will some of these new styles devalue the Rolex brand.

13 April 2007, 07:03 AM	#9
Arturo "TRF" Member Join Date: May 2005 Real Name: Arturo Location: Pacific Northwest Watch: Black GMT ll Posts: 1,271	Yes, but the LV is a classic version of the SUB, not a deviation of the design. The LV only has a green bezel and maxi dial. Other than that, it is a SUB. SO that is not a good comparison for measuring the merits of change. These new watches, especially the YM ll, is a distinct design aberation from the past Rolex watches. I do not like it. I kind of like the Milgauss, and would consider getting it if it had a cyclops.

13 April 2007, 07:27 AM	#10
mike "TRF" Member Join Date: Jul 2005 Posts: 22,683	I hope I don't upset anyone, but a couple of points. The Rolex of yesterday (both brand and company) is not the Rolex of old. The Rolex of old made tool watches to fit a specific need. These watches were, in the main, used as they were designed to be used. Rolex today is a maker of luxury watches..the president of the company has said this himself. In my view Rolex has been a maker of luxury watches for several years now. Rolex cares little about the heritage of the very pieces that brought them to the place they are today, witness the lack of support of many of the references associated with the tool watch legend. Interestingly, the YM II like it or not, may be the first NEW "tool watch" Rolex has made in years. A watch designed for one purpose--a count down for a boat race. That the people that own these vessels are by and large millionares many times over is reflected in not only the price of the watch, but the materials used. The milgauss is an interesting piece and I for one am anxious to see it. The lighting bolt seconds hand? Well the orginal had it. You can buy one for the price of a NICE luxury car. Sadly, IMO Rolex has not lost it's way. Rolex knows exactly where it wants to go.

13 April 2007, 07:34 AM	#11
Mrdi Banned Join Date: Mar 2006 Location: PA Posts: 3,478	Mike is correct. Rolex has been researching from where the money comes and generated a product to appeal to that market. This is not a new tack for Rolex!

13 April 2007, 11:45 AM	#13
nudie Member Join Date: Mar 2007 Location: China Posts: 94	I am very disappointed by the new models. Was excited and hoping for some new classics but now I just feel somewhat betrayed.

13 April 2007, 12:32 PM	#15
Solo118 2024 Pledge Member Join Date: Jan 2007 Location: USA Watch: Daytona Posts: 6,082	My thoughts exactly Ken, At first I thought it was a late aprils fools joke!

13 April 2007, 03:15 PM	#19
Incurable "TRF" Member Join Date: Jan 2007 Real Name: Pat Location: PNW Watch: your P's and Q's Posts: 2,549	I guess I'll repeat myself... Art is a tricky business. Methinks Rolex has a bit to learn in that department. If these new offerings are the best their 'in house' talent can come up with (review and approval process aside), Rolex should seriously consider seeking outside talent. __________________ Rolex GMT Master II 16710 (Blk/Blk) Rolex Explorer 114270 Sinn 356 Sa Flieger Limes Endurance 1Tausend Too many others... #2592 It may seem like I'm doing nothing but, at a cellular level, I'm actually quite busy...

21 April 2007, 12:28 AM	#20
astcell "TRF" Member Join Date: Aug 2006 Real Name: Robert Location: Angelus Oaks, CA Watch: 116713 Posts: 6,828	The Clownmaster looks like Tammy Faye Baker sneezed on it.

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