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ROLEXROLEXROLEXROLEXROLEXROLEX
ROLEXROLEXROLEXROLEXROLEXROLEX
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#1 |
Banned
Join Date: Oct 2005
Real Name: Gerardo
Location: Here
Watch: ALL of them
Posts: 32,098
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Well, let me re-phrase: they ALWAYS have plans but no one knows about them, but something unusual happened yesterday.
As I was sitting at the airport with a bunch of magazines (some watch related and some business related) I first flipped through the Rolex ads but then I found something intriguing. All ads, and I do mean at least 10 of them, showed Day Dates, Subs, Daytonas and Datejusts...but none, NONE, showed the 'II' models (DD II, DJ II). Then it hit me; there was a change in Rolex HQ and the prior CEO was the one who introduced the larger and beefier 'IIs'. Is this a sign that Rolex will go back to its core business and forget about the 40 something mm cases? If so, they will be VERY collectible as true limited editions. Of course, there is always option number 2: it was just coincidence that all ads had 'standard sized' products and this means nothing in the production line. Anyway,I just wanted to share. Saludos!!!! |
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#2 |
"TRF" Member
Join Date: May 2010
Real Name: Dan
Location: USA
Watch: This N That
Posts: 34,251
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I think it is just a coincidence.
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#3 |
"TRF" Member
Join Date: Jan 2009
Real Name: Leo
Location: Midwest
Watch: GMT-II 16710 PEPSI
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Which ever way they go many of the "II's" were made so I highly doubt they will be a collector's item!!!
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SS GMT-II 16710 PEPSI(Z-serial#) THE ONLY DIFFERENCE BETWEEN MEN AND BOYS IS THE PRICE OF THE TOYS!!! MontBlanc Meisterstuck Doue Silver Barley MontBlanc Meisterstuck Solitaire Doue Signum Proud Card Carrying Member of the Curmudgeons.....Yikes!!! |
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#4 |
"TRF" Member
Join Date: Jan 2010
Location: USA
Posts: 3,241
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In the Perpetual Spirit Magazine Number 17 there are 6 pages devoted to the DD II.
Not sure if it means anything. Or just plain old fashion advertisement promoting their same. |
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#5 |
"TRF" Member
Join Date: Mar 2009
Real Name: Dennis
Location: L.I./N.Y.
Watch: SUBMARINER 14060M
Posts: 2,769
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Think you're reading between the lines and conjuring up a story thats not there.
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#6 |
2024 ROLEX DATEJUST41 Pledge Member
Join Date: Feb 2007
Location: Japan
Watch: ing your back.
Posts: 16,179
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#7 |
Banned
Join Date: Oct 2005
Real Name: Gerardo
Location: Here
Watch: ALL of them
Posts: 32,098
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Maybe Dennis; this is why I also mention option '2'.
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#8 |
Banned
Join Date: Oct 2005
Real Name: Gerardo
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Watch: ALL of them
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#9 |
"TRF" Member
Join Date: Jul 2010
Location: EU
Watch: ing TRF
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Just a coincidence. Usually it is the ADs who decides which watch to put in the ad. They usually chooses the watches that are popular among their customers.
The old models are still the most popular, especially in asia. |
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#10 |
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Join Date: Jun 2009
Real Name: Adam
Location: Orlando, Florida
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#11 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Sep 2008
Location: New Mexico
Watch: Tudor BB36
Posts: 34,418
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I don't agree that the placement of ads is a coincidence. Rolex advertising is a finely honed science, in my judgement.
However, I doubt that the advertising is a harbinger of a reversal of fashion trends at Rolex for the near future. If anything heralds a change in direction stylistically, it is a change in leadership. Exactly how that change will manifest is questionable. I think that the biggest error that Rolex has made in the last several years is to move from elegance to "clunkiness," which is most evident in the Sub Date line, the DSSD, and the II series. The DateJust, Air King, Oyster Perpetual, Date, and the Explorer seem to be the only models that have been enhanced by the changes of late. I will refrain from judgement regarding the Explorer II until I have an opportunity to see one for myself.
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#12 |
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Join Date: Dec 2009
Real Name: Jose
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I think they should've never made the DJ and DD II. It's a bad move on Rolex in my opinion, and I think eventually they will be faced out.
As for advertising - I'm sure each campaign they devote their budget to different models, and they were advertising heavily for the IIs not long ago. Great observation Gerardo. Saludos! |
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#13 |
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#14 |
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Join Date: Aug 2010
Real Name: Jonathan
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Watch: 116610LN
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The model advertised is likely chosen based partly on the magazine. A dive magazine would have a sub, a flying mag a GMT, a magazine that is perhaps business and conservative oriented might have a DJ or DD. Likely your choice of magazines coincidentally ( or not) just had the more conservative old fashioned smaller watches. Likely meaningless in the grand scheme of rolex.
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#15 | |
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Real Name: Jose
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Quote:
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#16 |
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Join Date: Sep 2009
Location: Northwest
Posts: 1,361
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The latest issue of Watch Time has a Rolex ad with the Platinum Day-Date ll on the back cover so I think the larger cases are here to stay...along with the traditional sizes.
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#17 | |
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Join Date: Oct 2010
Real Name: Daniel
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Quote:
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#18 |
"TRF" Member
Join Date: Dec 2006
Real Name: Richard
Location: Los Angeles, CA
Watch: TT DJ
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Just got the latest A/E Destinations and page 2 is an ad featuring Gustavo Dudamel and the DJ II, so I think you can relax.
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#19 |
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Join Date: Dec 2010
Real Name: Rich
Location: Canada
Watch: Milgauss, GMT IIc
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Personally I am one that hopes it's just a coincidence. I prefer the 40-41mm size watches and consider these the perfect size for me. By today's standard these may even be a little small as many other very reputable companies are making 42-43mm. I do however feel the 45mm+ watches are a bit of a fad.
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#20 |
"TRF" Member
Join Date: Nov 2010
Real Name: Mr. Bill
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Watch: 16610
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Cannot agree more with the "elegance to clunkiness" comment. Spot on!
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#21 |
"TRF" Member
Join Date: Nov 2010
Real Name: Mr. Bill
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I apolgize for repeat post - forgot the "quote".
Mr. Eraserhead: Cannot agree more with the "elegance to clunkiness" comment. Spot on!
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#22 |
Banned
Join Date: Apr 2010
Real Name: Lorenzo
Location: Netherlands
Watch: 116710LN & 116201
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What makes THE DJ II unapealing to me are the dial colors with drawn markers. They would be much nicer imo if they had markers like the DJ.
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#23 |
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Join Date: Jul 2011
Real Name: Katherine
Location: Massachusetts
Watch: DJ, Sub-C, Daytona
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I'd have to side with coincidence, as my AD told me that the DJ II's sell quite well actually.
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#24 |
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Coincidence for sure...
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#25 |
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Join Date: Apr 2011
Location: New York
Watch: IWC Amalfi Platinu
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I hope that Rolex stays with 40 mm. Part of the appeal is to fit perfectly as well as look good. Function is ill served by extreme watch size and it should not ever be forgotten that function and quality made Rolex what it is today.
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#26 | |
"TRF" Member
Join Date: Dec 2006
Real Name: Richard
Location: Los Angeles, CA
Watch: TT DJ
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Quote:
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Today, I believe my jurisdiction ends here... Lug Hole Lover® |
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