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SD Mike · 14 September 2008, 10:42 AM

I just read on the swissluxury.com website that AD's buy their Rolex watches at about 60% of the retail price.

Can you confirm that?

Cheers

Rolexitis · 14 September 2008, 10:45 AM

sounds believable> I'm sure an expert will be along to tell you soon......

TimeToGo · 14 September 2008, 10:45 AM

I definitely do not doubt it!!

topcat30093 · 14 September 2008, 10:52 AM

I got told by an AD that there was about a 40% profit margin on some models, hence why they will sometimes give between 15 - 17% discount.
And still get a healthy profit!!

chopperboy · 14 September 2008, 10:53 AM

SD Mike,

There price on the watch I recently purchased from an authorized dealer here in Florida is MORE EXPENSIVE!

Rolex Watches - GMT-Master II Gold
Style No: 116718bk
List Price: $25,550.00
Save 22%: - ($5,625.00)

Our Price: $19,925.00

I Paid: $19,450.00

Matt

SD Mike · 14 September 2008, 11:04 AM

22% - wow. Congratulations. When I bought my SD, I got 12.5% plus some guft voucher so a total of 15% and it took me 2 days to get rid of that studip smile on my face...

Rolexitis · 14 September 2008, 11:07 AM

Quote:

Originally Posted by SD Mike

22% - wow. Congratulations. When I bought my SD, I got 12.5% plus some guft voucher so a total of 15% and it took me 2 days to get rid of that studip smile on my face...

Matt got a better discount because he bought not only gold but SOLID GOLD

chopperboy · 14 September 2008, 11:07 AM

Mike I got 15% on all my stainless watches, but they can discount the all gold ones much better......

I have a great relationship with AD, and they treat me awesome!

Matt

SD Mike · 14 September 2008, 11:09 AM

Matt...I am eye-balling with an Explorer II white dial....

davidmkang · 14 September 2008, 11:30 AM

Great info to know for future "negotiations"!

CKay · 14 September 2008, 11:35 AM

Great info. But, I don't think they will give a 15% discount on popular models.

CKay · 14 September 2008, 11:35 AM

Great info. But, I don't think they will give a 15% discount on popular models.

pilfilr · 14 September 2008, 11:44 AM

Most watches have a 40% margin on MSRP. You could get a bigger discount on a more expensive watch... 40% is greater on a 25K versus a 5k watch.

Rolexitis · 14 September 2008, 12:06 PM

Quote:

Originally Posted by CKay

Great info. But, I don't think they will give a 15% discount on popular models.

I got 15% on my SS Submariner and I think it's a bit on the popular radar.

srl7741 · 14 September 2008, 12:30 PM

I've always been able to purchase with a 20% discount. Depending on the model I'm guessing there is still a 20-40% profit? Has this always been the case on the margin?

chopperboy · 14 September 2008, 02:28 PM

Mike,

I have a Explorer II White Dial, and my AD gave me 15% off the retail price! If you can't find it locally, I'll be glad to pick one up for you, and you can wire or mail me a check. I'll make sure the sale information is totally in your name, or I could have my AD deal directly with you!

Let me know,

Matt

Z-Sub · 14 September 2008, 03:03 PM

The statements are true. The cost for AD is 60% of MSRP.
More than 20% is rare and even 15% is hard for SS models.
That was a great deal.

Z-Sub · 14 September 2008, 03:05 PM

Quote:

Originally Posted by srl7741

I've always been able to purchase with a 20% discount. Depending on the model I'm guessing there is still a 20-40% profit? Has this always been the case on the margin?

Wow, Please let us know which AD gives 20% on regular basis. I don't mind checking that out! Maybe I'll get more new ones rather than pre-loved ones!

SD Mike · 15 September 2008, 12:48 AM

Matt

Thanks a lot for your offer; I need to feed my piggybank a bit more until I can go and purchase one...is purchsing actually the right word? It may make sense to start a thread on this one...you don't just purchase one, do you???

chopperboy · 15 September 2008, 12:58 AM

Mike,

For some, it’s a disease! But for others it’s an extremely happy time in your life for sure….

Matt

14 September 2008, 10:42 AM	#1
SD Mike Member Join Date: Feb 2008 Location: Atlanta, GA Watch: Sea Dweller Posts: 76	AD Prices I just read on the swissluxury.com website that AD's buy their Rolex watches at about 60% of the retail price. Can you confirm that? Cheers

14 September 2008, 10:45 AM	#2
Rolexitis "TRF" Member Join Date: May 2008 Real Name: Matt Location: Earth Watch: 114060 Posts: 3,203	sounds believable> I'm sure an expert will be along to tell you soon...... __________________ Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons

14 September 2008, 10:52 AM	#4
topcat30093 "TRF" Member Join Date: Jan 2008 Real Name: Tony Location: England Posts: 5,425	I got told by an AD that there was about a 40% profit margin on some models, hence why they will sometimes give between 15 - 17% discount. And still get a healthy profit!! __________________

14 September 2008, 10:53 AM	#5
chopperboy "TRF" Member Join Date: Aug 2008 Real Name: Matt Location: Florida USA Watch: Rolex Baby!! Posts: 442	SD Mike, There price on the watch I recently purchased from an authorized dealer here in Florida is MORE EXPENSIVE! Rolex Watches - GMT-Master II Gold Style No: 116718bk List Price: $25,550.00 Save 22%: - ($5,625.00) Our Price: $19,925.00 I Paid: $19,450.00 Matt __________________

14 September 2008, 11:07 AM	#8
chopperboy "TRF" Member Join Date: Aug 2008 Real Name: Matt Location: Florida USA Watch: Rolex Baby!! Posts: 442	Mike I got 15% on all my stainless watches, but they can discount the all gold ones much better...... I have a great relationship with AD, and they treat me awesome! Matt __________________

14 September 2008, 10:45 AM	#3
TimeToGo 2024 ROLEX DATEJUST41 Pledge Member Join Date: Sep 2008 Location: North Florida Posts: 16,647	I definitely do not doubt it!!

14 September 2008, 11:04 AM	#6
SD Mike Member Join Date: Feb 2008 Location: Atlanta, GA Watch: Sea Dweller Posts: 76	22% - wow. Congratulations. When I bought my SD, I got 12.5% plus some guft voucher so a total of 15% and it took me 2 days to get rid of that studip smile on my face...

14 September 2008, 11:09 AM	#9
SD Mike Member Join Date: Feb 2008 Location: Atlanta, GA Watch: Sea Dweller Posts: 76	Matt...I am eye-balling with an Explorer II white dial....

14 September 2008, 11:30 AM	#10
davidmkang "TRF" Member Join Date: Sep 2008 Location: Hong Kong Posts: 28	Great info to know for future "negotiations"!

14 September 2008, 11:35 AM	#11
CKay "TRF" Member Join Date: Jul 2008 Location: Singapore Posts: 467	Great info. But, I don't think they will give a 15% discount on popular models. __________________ BLACK IS THICKER THAN BLOOD

14 September 2008, 11:44 AM	#13
pilfilr "TRF" Member Join Date: Jul 2008 Real Name: Mark Location: Florida Posts: 138	Most watches have a 40% margin on MSRP. You could get a bigger discount on a more expensive watch... 40% is greater on a 25K versus a 5k watch. __________________ Just keep the wings level...I'll be right back! DEEPSEA "M", TT SUB Serti Champagne "F", GMT II "COKE" "F" (currently wearing a Pepsi), TT DJ CHAMPAGNE BATTON "P", TT BREITLING CROSSWIND, SS Ceramic Sub (Black), Panerai 288 Radiomir.

14 September 2008, 12:30 PM	#15
srl7741 Member Join Date: Sep 2008 Location: GMT-6 Posts: 126	I've always been able to purchase with a 20% discount. Depending on the model I'm guessing there is still a 20-40% profit? Has this always been the case on the margin?

14 September 2008, 02:28 PM	#16
chopperboy "TRF" Member Join Date: Aug 2008 Real Name: Matt Location: Florida USA Watch: Rolex Baby!! Posts: 442	Mike, I have a Explorer II White Dial, and my AD gave me 15% off the retail price! If you can't find it locally, I'll be glad to pick one up for you, and you can wire or mail me a check. I'll make sure the sale information is totally in your name, or I could have my AD deal directly with you! Let me know, Matt __________________

14 September 2008, 03:03 PM	#17
Z-Sub 2024 Pledge Member Join Date: Jun 2008 Location: So Cal, USA Watch: Not a ONEWatch Man Posts: 7,383	The statements are true. The cost for AD is 60% of MSRP. More than 20% is rare and even 15% is hard for SS models. That was a great deal. __________________ SS Submariner Date "Z" SS SeaDweller "D" SS Submariner "Random" TT Blue Submariner "P" SS GMT-Master ll "M", Pepsi Pam 311, 524, 297

15 September 2008, 12:48 AM	#19
SD Mike Member Join Date: Feb 2008 Location: Atlanta, GA Watch: Sea Dweller Posts: 76	Explorer II Matt Thanks a lot for your offer; I need to feed my piggybank a bit more until I can go and purchase one...is purchsing actually the right word? It may make sense to start a thread on this one...you don't just purchase one, do you???

15 September 2008, 12:58 AM	#20
chopperboy "TRF" Member Join Date: Aug 2008 Real Name: Matt Location: Florida USA Watch: Rolex Baby!! Posts: 442	Mike, For some, it’s a disease! But for others it’s an extremely happy time in your life for sure…. Matt __________________

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