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#1 |
Member
Join Date: Oct 2005
Real Name: David
Location: Sandy Springs, Ga
Watch: GMT II, new Subbie
Posts: 937
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(1)What if Rolex made a second line (2) Are we the last generation of watch lovers?
What if Rolex made a second, lower priced line, but retained the Rolex name? No more Tudor. I think it might be a smart play, they could bring out fresh, (daring?) designs without upsetting the regular line. They could play with materials, i have always wished Rolex made a Titanium model. They could use: Rubber straps? Carbon fiber? Diffrent metals?
But.............. Would it lower the prestige factor? Would it water down the desirability for their watches? Would it lower resale? Or highten it for the top tier models? Could Rolex put their name on a less expensive watch, which might mean using a less costly movement, like they did with Tudor? All the prestige car companies do it, Mercedes (S-Class, E-Class) BMW (7-Series, 5-series) etc. It does not lower their prestige, just makes their product more widely obtainable. And Rolex's benefit might be more sales to the Y and upcoming Z generation. My sisters kids love my watches, but think they are (too adult?) for their taste. For those with kids of teen/college age, what do they think of your watches?? Most kids I see today don't even wear watches anymore. ![]() Thoughts? |
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#2 |
"TRF" Member
Join Date: May 2005
Real Name: Sir
Location: Melbourne
Watch: F-series SD
Posts: 8,589
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That doesn't gel with Rolex's branding approach. The reason they went with Tudor (and a few other less successful names) is that they wanted Rolex to be their flagship line, associated with certain expectations of quality and with a certain conservativeness to boot.
As for your car analogy, it's quite apt. Just this week, I was watching Jeremy Clarkson reviewing one of AMG's latest releases and giving it a very positive review. He wound it off with, "In fact, the only problem I can see with it is that it's a Mercedes. Ten years ago, Mercedes decided to boost their profits by cutting corners, and it's shown with their cars ever since". I doubt that Rolex would want to make the same mistake.
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You buy a Casio to make sure you're on time; you wear a Rolex because you don't have to be on time. |
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#3 |
"TRF" Member
Join Date: Jul 2006
Real Name: Patrick
Location: Pennsylvania
Watch: All with a crown.
Posts: 504
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I think the branding is perfect as rolex has it....and I will continue with the automobile analogy to emphasize my point.
BMW and Mercedes all have sport, luxury, and economy models in their line. Rolex does the same. The simple stainless datejust with stick dial is the c-class benz and the 3 series BMW The Datejust with a fluted bezel, or the new thunderbird bezel, with a jubilee band, and roman dial, is the AMG c-class and the M3 of the line. The Explorer I and II are the E-class and 5-series of the line, and the SUB,GMT,and Seadweller are the sport utilities like the M class-or the X5, and the limited edition models are the G-wagens of the bunch. Finally, the Presidents, Daytona's and Yachtmaster are the S-class, M5, E-series AMG, and 7 series of the line. Tudor is to Rolex what Mini is to BMW. A place to take a risk, a chance on what is new and modern in style and design while not disrupting the cash cow . Just my thoughts, I think I rambled enough. PAtrick
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#4 | |
"TRF" Member
Join Date: Jun 2006
Location: Canada
Watch: Sub Date - PAM673
Posts: 88
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#5 | |
"TRF" Member
Join Date: Mar 2006
Location: Northeast
Posts: 943
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Quote:
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#6 | |
Lifetime TRF Patron
Join Date: May 2005
Real Name: Daren
Location: Austin
Watch: the road
Posts: 13,585
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You either get it or you don't, if you have to ask, YOU DON'T!! ![]() I really hope that midget cop doesn't find me in Kokomo. ![]() |
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#7 | |
Fondly Remembered
Join Date: May 2005
Real Name: JJ
Location: Auckland, NZ
Watch: ALL SOLD!!
Posts: 74,319
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Words fail me in expressing my utmost thanks to ALL of you for this wonderful support during my hour of need!! ![]() I firmly believe that my time on planet earth is NOT yet up!! I shall fight this to the very end.......and WIN!! |
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#8 | |
"TRF" Member
Join Date: Jan 2006
Location: *
Posts: 10,196
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Quote:
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Me? I'm still looking for Kokomo. ![]() ![]() |
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#9 |
"TRF" Member
Join Date: Jul 2006
Real Name: Terry
Location: va
Watch: TT YM TT Sub TT Da
Posts: 264
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Damn. In the last 10 days I have bought an M Class (Sub) and S Class (Yacht Master) I am starting to feel better.
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#10 | |
"TRF" Member
Join Date: Jul 2006
Real Name: Patrick
Location: Pennsylvania
Watch: All with a crown.
Posts: 504
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Quote:
![]() PAtrick
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"I wouldn't be part of any club that would have me as a member." Instagram: El_Diablo_Rosso |
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#11 |
"TRF" Member
Join Date: Jul 2006
Real Name: Terry
Location: va
Watch: TT YM TT Sub TT Da
Posts: 264
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Patrick i posted pics tuesday.
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