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5 August 2024, 05:07 AM | #31 |
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Tudor stores in lower class shopping malls
If I were at that mall i would be excited to go in and check them out
When I’m at a Rolex dealer I never give the tudors the time of day Sent from my iPhone using Tapatalk |
5 August 2024, 05:10 AM | #32 |
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5 August 2024, 05:15 AM | #33 |
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i think it's important to note that there's a big difference in areas of high unemployment and public housing vs a giant/generic group of blue collar jobs that make enough to live comfortably and afford rolexes. here in nyc public housing means apartments with lead/mold and at times, no heat or hot water in the winter. yeah that's the "working class" but they're not buying luxury watches. having a tudor store in a blue collar suburb with a median income of like 70k is different than having one where half the population is unemployed and on food stamps - this would be weird, and isn't a thing in any major city in the USA pretty sure? lol
regardless, still a snobby thread |
5 August 2024, 05:17 AM | #34 |
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5 August 2024, 05:21 AM | #35 | |
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5 August 2024, 05:23 AM | #36 |
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They know their customers...
...but probably best to send the help to buy your Tudors though just to be safe. |
5 August 2024, 05:27 AM | #37 |
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5 August 2024, 05:29 AM | #38 | |
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5 August 2024, 05:51 AM | #39 |
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5 August 2024, 06:37 AM | #40 |
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'Nuff said
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5 August 2024, 06:47 AM | #41 |
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Banned. Looks like he had a good run…Five months lol
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5 August 2024, 07:03 AM | #42 |
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Try buying a new Tudor 41 Monochrome, or even looking at one.
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5 August 2024, 07:04 AM | #43 | |
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Perhaps OP’s wording was inelegant, but the reality is that in the commercial real estate market, malls, office buildings, stores etc. are graded, class A, B and C. This is a “thing,” like it or not. Commercial tenants do look at the class of mall. I didn’t read OP’s remark as suggesting in any way that lower income people are inferior to upper income people. I don’t believe that. We had no money growing up; I vividly remember going to K-Mart every month, as my mom had bought me a coat there on layaway. How much did a cloth coat coat cost at K-mart in the 1970s? She must’ve given them something like a dollar every month. Certainly owning a luxury watch (as a Rolex undeniably is) does not make one a better person. Yet, also denying that a Rolex is a luxury good is not inhabiting the real world, either. I understand Hans Wilsdorf’s initial goal for Tudor. I myself own a vintage Tudor snowflake Sub. I inferred OP’s post as questioning Tudor’s brand marketing strategy. Yes, I agree that Tudor having a boutique store in the Century City mall suggests that it is a luxury brand. Indeed, Jomashop says unequivocally that Tudor is a luxury brand: https://www.jomashop.com/blog/articl...atches-luxury# Agree or disagree, that’s what it says. So, it is a fair question, I think, of what Tudor’s marketing strategy is. Does Tudor see itself as a luxury brand? They are still far too expensive to be an entry level watch. What does it consider its competition to be? Longines? TAG? We have all seen comments here about “Department store watches,” and everyone here knows that that means. Is Movado a luxury brand? I know what it was founded to be, but what it is now? Michael Kors? I had a couple of Ann Klein quartz watches in the 1990s that I bought from Macy’s. Does Tudor help itself craft an image by being in Class A and Class C malls? That is, essentially, the question posed by OP. Mall grading. Like it or not, it exists: https://www.modernretail.co/operatio...n-high-demand/ Office building grading. It exists: https://ipgsf.com/office-building-cl...nd%20amenities. Noting that the commercial real estate market grades properties does not mean one is passing judgment on the human beings who work in such a building, just like mall classification does not judge the humans who shop at a Class A or Class C mall. The class of office building does not reflect on the quality of lawyers who work there, either. Yet, there are law firms that are considered to be elite (one can debate the merits of that, or whether Manhattan White Shoe firms are really the best lawyers, but there is an image thing), and they do look at where their office space is. Many do want to be in the Class A buildings. To use a different area from watches, the automotive industry, brand marketing is super important. If a common owner (let’s say “Smith”) owns both the local Kia dealership and the Porsche dealership, are you going to see Smith Kia and Smith Porsche located side by side on the same parcel of land? Or, is the Porsche dealership going to be elsewhere, with perhaps a different name from the Kia dealership, e.g. Porsche of Riverdale, etc.? Porsche is going to make different demands on its dealers as far as location, signage, name, etc. to convey its brand image from the street, even before a customer goes inside and sees the high end espresso bar and other nice amenities. To use an even less dramatic example, I have a Mercedes AMG, and I get the “AMG lounge” marketing materials from MBZ…my new car now has AMG printed on the key fob itself (my 2020 AMG didn’t have that), so now even the valet parkers can know that my car is super special, and isn’t just an “ordinary” Mercedes… Getting back to the point I inferred OP to be making, I don’t think discussing Tudor’s perceived marketing strategy, and where it fits into the watch market, is a bad thing for this forum. Marketing includes careful selection of brand ambassadors, sponsorship opportunities with events, and yes, location of boutique stores. Does Tudor want to be known forever as “the affordable Rolex,” or its own brand? Does it want to be a luxury brand? How is Tudor perceived in the market, not by us (a bunch of Rolex enthusiasts and owners) but by the general public? Does Tudor have a coherent marketing strategy? Is its marketing strategy working? I’m not sure why these topics are taboo on the Rolex forums. I’m not in the marketing industry, but I find the topic of marketing strategy to be interesting. |
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5 August 2024, 07:06 AM | #44 | |
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5 August 2024, 07:25 AM | #45 |
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How about a Tudor vending machine by the one that offers Gold Bars. Tudor should start accepting Bitcoin and Ethereum too.
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5 August 2024, 07:36 AM | #46 | |
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5 August 2024, 08:30 AM | #47 |
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5 August 2024, 08:33 AM | #48 |
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5 August 2024, 08:46 AM | #49 | |
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"There's a reason Rolex, Breguet, Patek Philippe, and so on avoid malls like this. It's not just the lack of sales, it's protecting the brand from being associated with poor people". But facts are facts. Brands like Rolex, Breguet, and Patek generally have authorized dealers located where their customers are. They're generally not going to have an Authorized Dealer in the shady part of the town. I am sure there are exceptions, but generally speaking, they will be located in the nicer sections. In terms of this Tudor store, I know nothing about this city or town, so I can't comment. But Tudor apparently thinks there is a market there... |
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5 August 2024, 09:15 AM | #50 | |
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5 August 2024, 09:16 AM | #51 |
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5 August 2024, 09:18 AM | #52 |
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5 August 2024, 09:59 AM | #53 |
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This.
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5 August 2024, 10:15 AM | #54 |
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5 August 2024, 10:36 AM | #55 |
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If you work for a living …like myself …then surely that make us all working class lol
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5 August 2024, 10:53 AM | #56 |
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I'd say that the working class is what put Rolex on the map back in the 60s 70s and 80s. Lots of military soldiers bought Rolex watches, as well as people that worked in the industry that the watches were designed such as Divers, Pilots, scientist, explorers etc. They all were certainly working class people. Also, working class people were more likely to keep their watches for many many years and wore them everyday vs the trend of trading after a few months or stressing out over a scratch....
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5 August 2024, 10:58 AM | #57 | |
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I would go as far as to say this thread is no worse than the constant “going to NYC, safe to wear my Rolex?” threads. The romanticism of Rolex as a working class brand helps people feel better about themselves. It’s been a symbol of affluence and sophistication for over 50 years. Ever seen the Concorde ads? |
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5 August 2024, 11:07 AM | #58 | |
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5 August 2024, 11:20 AM | #59 |
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I understand where you're coming from. Brand perception is important, and the location of stores can influence that. However, expanding into different markets might help Tudor reach a broader audience. It’s a balance between accessibility and maintaining an upscale image.
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5 August 2024, 11:46 AM | #60 | |
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