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8 October 2024, 10:16 PM | #31 |
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Been on lists for a green dial 36mm DJ (you know, the boring “entry level model…) for many months now. I don’t think it’ll materialize any time soon if ever. And no, I will not buy tennis bracelets or gold watches first…
I don’t think they can increase production by much. Just like everyone else, they can’t hire qualified people. And I suspect a good portion of what they produce goes into the third world countries for whatever reason. Europe and America sits there empty handed after having built these brands. |
8 October 2024, 10:20 PM | #32 | |
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8 October 2024, 10:30 PM | #33 |
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I would exclude Japan, otherwise yes.
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8 October 2024, 10:32 PM | #34 | |
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8 October 2024, 10:32 PM | #35 |
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Then I would state you don’t really understand economics/supply and demand with where the money is, if you’re claiming you don’t understand why they’d be receiving Rolex watches, and going as far as calling them (laughably) 3rd world countries lol. Those 3 countries alone surpass USA’s GDP, world is much bigger than the states in 2024. I say that as an American, like come on now.
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8 October 2024, 10:32 PM | #36 |
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Is Rolex’s inventory ever going to get better?
Doubt it.
I don’t think the scarcity is nearly as bad as ADs would have you believe. It probably once was, but not at the moment. There are many people who don’t wait that long for what they want. Sometimes it’s because they have a great purchase history, but there are many folks without one. ADs are just very selective about who they sell to. Sent from my iPhone using Tapatalk |
8 October 2024, 10:57 PM | #37 |
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The scarcity is artificial. IMO Rolex saw what happened in 2021 with the douchebags on Instagram that made a fortune on crypto and had to put the kibosh on it. I don’t think they want “new money” flaunting their brand.
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8 October 2024, 11:03 PM | #38 |
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I now think most ADs and the company want to continue the "scarcity" mode of marketing. The days of seeing inventory in the cases actually for sale are probably gone. I do hope I am wrong.
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8 October 2024, 11:04 PM | #39 |
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Not in my lifetime. But, as you're a young man, perhaps during yours?
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8 October 2024, 11:43 PM | #40 | |
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I’m all for free markets and individuals having access to whatever they want and letting the highest bidder win. But there are deeper problems here that will surface later. I think the Rolexes of this world are making a big mistake. But back to watches and the nicer things in life (if we can get them). |
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8 October 2024, 11:48 PM | #41 |
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Go Grey Market and be done with it.
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8 October 2024, 11:57 PM | #42 | |
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8 October 2024, 11:58 PM | #43 | |
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+1 Enzo Ferrari figured it out 70 years ago. …Build one less than what the market demands. That being said, Rolex isn’t spending $1+ Billion on new factories to maintain the current situation which alienates too many potential customers. It has to bother them that Panda’s and Pepsi’s are immediately flipped for 2x. I’m assuming they want to satisfy market demand, and be able to raise the prices (increase profits) accordingly at the same time. |
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9 October 2024, 12:00 AM | #44 | |
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I actually think the opposite. They LOVE they’re flipped for 2x profit.
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9 October 2024, 12:16 AM | #45 | |
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they’re not getting the additional profit when they flip for 2x, someone else is |
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9 October 2024, 12:20 AM | #46 |
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We’ll see what they actually do with this. I don’t think its purpose will be to pump out more Pepsi and Daytona as a lot of people ‘wishfully’ think. Time will tell
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9 October 2024, 12:23 AM | #47 |
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True they are not getting the extra profit but the hype generated makes them more money in the long run. I can’t count how many people I know settled for “lesser” models because they just wanted a Rolex because they heard Rolexes are hard to get. Also I know many who are building a profile with their AD trying to build a purchase history buying not so desirable models to be able to get the harder models down the road. Rolex is making their money regardless. The scarcity is helping Rolex big time.
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9 October 2024, 12:24 AM | #48 | ||
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Is it possible they simply built it to become more efficient and improve margins? Perhaps a bit of both. |
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9 October 2024, 12:25 AM | #49 |
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I agree that I don’t think they’d flood market with their new capacity. I believe they will do something more like the aforementioned Enzo Ferrari strategy.
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9 October 2024, 12:30 AM | #50 |
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accidental re-post
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9 October 2024, 01:02 AM | #51 | |
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Totally agree with what you're saying. However, seeing the 3d renderings of the new factory (it's a campus) It can't all be just to increase productivity and margins of existing production. ...That's a lot of square footage they're adding. Hodinkee link: https://www.hodinkee.com/articles/ro...le-switzerland |
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9 October 2024, 01:10 AM | #52 | |
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By comparison 1 Luxembourg $142,214 2 Singapore $127,565 3 Ireland $126,905 4 Norway $114,899 5 Qatar $114,648 6 United Arab Emirates $87,729 7 Switzerland $83,598 8 United States $76,399 9 Denmark $74,005 10 Netherlands $69,577 |
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9 October 2024, 01:20 AM | #53 | |
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Lol at somebody going to Shenzen or Chongqing etc and claiming it’s a 3rd world country, I can’t even This reminds me of when I told somebody about Bangkok and they asked if they had internet. Astounding
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9 October 2024, 01:35 AM | #54 |
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Rolex would like anyone who wants and can afford a Datejust to be able to walk in and buy a Datejust. As for the BLROs and Daytonas? The scarcity strategy works.
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9 October 2024, 01:38 AM | #55 |
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I think a lot of people are missing the fact that the preowned game is much more fun. I feel the same way with cars. It’s more fun to hunt on the used market and negotiate the best deal you can. Way more fun.
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9 October 2024, 03:22 AM | #56 |
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What a fun thread!
We need a separate sub-forum so we may keep abreast of geopolitical economic issues. |
9 October 2024, 04:12 AM | #57 |
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This is the new normal
Hope I’m wrong. |
9 October 2024, 04:52 AM | #58 |
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It’s unproductive to focus on whether China and India are considered third world countries when the main claim that "a good portion of what they (Rolex) produce goes into the third world countries for whatever reason. Europe and America sits there empty handed after having built these brands" is inaccurate.
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9 October 2024, 05:19 AM | #59 |
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I visited my nearest AD (2 hrs away) on the way back from a business trip. Picked up the latest Rolex magazine and had a look at their pre-owned section. Nice selection of: two black subs, one ND sub, Polar 42mm, "floating hands" black ExpII, 116660 SD, 126660 SD, several DD and DJs. I do not think they were CPO as this dealer has always had a nice pre-owned selection. So, yes, I think the market is improving for us mere mortals.
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9 October 2024, 05:21 AM | #60 |
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I have 2 ADs in my area and the larger more popular one is not the place you will find a watch. It took me close to 4 years and $10k in gifts for my wife and son to land a BLNR. Accidentally I found the smaller shop and was offered a watch every time I walked in, but I never asked for one. I just said hello and talked about watches. The watches I was offered were not the ones I wanted but they my guy had 2 DJ and a Daytona. I was after a GMT so I passed on them but after wearing the Daytona I’m starting to see why they are popular and starting next year I’m going to see if I can take one home.
Stop in once a month and browse and let the sales person know who you are and what you’re up to. If they don’t offer anything within 15 minutes ask them why they don’t ever have anything for sale. |
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