Every discontinued Rolex model name

[andnowwhatjared]

This post really sent me down the internet rabbit hole! Thanks for the detailed look at all these!

[Brushpup]

Truly a great thread. Enjoy this one more each time I look. So many interesting watches here you never imagined them making.

[Walkerlukas]

The Zerographe/Centregraph was a monopusher chronograph made in 1937

[powerfunk]

Anybody ever heard of a Maxim? I'd never seen this before:

[aarontkc]

Air Lion!

[wcrasmussen]

Rolex Oyster Kent:

[jayceeho]

Very cool history/information!

[temporaltactix]

I guess it was easier or perhaps common practice a few decades to brand each dial with the name of the jeweler? And then the practice stopped once reselling became popular? Just guessing here

[powerfunk]

Originally Posted by temporaltactix

I guess it was easier or perhaps common practice a few decades to brand each dial with the name of the jeweler? And then the practice stopped once reselling became popular? Just guessing here

Well, I would say it stopped when watch brands established themselves in the minds of consumers in general. Watches used to often only be branded with the jeweler name, and the double-stamped dials were somewhat of a transition to modern times imho.

Also I forgot to mention the Yacht-Master II is discontinued. RIP

[keeso]

Originally Posted by temporaltactix

I guess it was easier or perhaps common practice a few decades to brand each dial with the name of the jeweler? And then the practice stopped once reselling became popular? Just guessing here

I think it was indeed more common in the past for jewellers to brand their watch dials, customising and enhancing the prestige. The practice was reduced possibly because of the increase in reselling, as collectors sought original manufacturer branding for authenticity and higher resale value.