How did the Pepsi suddenly become a Rolex “Halo” Piece?

[PandaLover]

Originally Posted by lcs77

I like pepsi more, dont know why


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Beautiful

[Bro Watch]

Originally Posted by NAUI1982

Wow, three of the hardest Rolex watches to find from an AD. That’s an impressive trio right there.

Thank you, I consider myself very fortunate.

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[sampelligrino]

I don't know if I'd say Pepsi is a halo SS piece from Rolex, but having seen one in the flesh pictures do not do the watch justice. The bezel really pops, without being "too much"

[MY-WATCH]

Pepsi has always been popular and in high demand, daytona is the pinnacle of rolex refined watches

[ROLEX MAN]

I have had many more comments on wearing my GMT than the Daytona.

[brandrea]

Originally Posted by Bro Watch

Indeed, it is an excellent timepiece.[IMG]https:

Iron Heart UHF? Lovely photo

[brandrea]

Originally Posted by Dan Pierce

Every thread needs pics.
dP

[obywan]

It's hard to say for certain, but I would guess that Rolex aimed to develop another sought-after model that buyers could invest in.

[kieselguhr]

Because

[1William]

The BLRO is a cool watch and one of the hype pieces from Rolex. I like it and own it but based on value it would be one of the first to go if I need funds for a big trade or sell.

[B2 Stealth]

BLRO has always been my favorite watch model. No desire whatsoever for a Daytona in my collection.
Collectors complain about the bezel colors on the ceramic BLRO yet go crazy over BLROs with faded aluminum bezels which I find amusing.

[Greg.A]

The only problem with the ceramic Pepsi now is that it looks more like a Coke due to its muted blue

[OTX]

It’s a beautiful watch!

[milgauss2232]

Originally Posted by Henrimontgomery

People simply discovered the superiority of GMT over Chrono.

My sources tell me BLRO is now above Daytona in terms of “you won’t get it”.

That can’t be true? I got allocated a Pepsi but was basically told not a chance on a Daytona by my AD.

[fly4food84]

Originally Posted by milgauss2232

That can’t be true? I got allocated a Pepsi but was basically told not a chance on a Daytona by my AD.

Pepsi is almost impossible to get... on par with Daytona and in 2023/2024 Pepsi is a bit harder.

[JRell]

I don’t think the king of the crown is the Daytona or the BLRO. The submariner has a strong hold with that position. That or the datejust. As far as hard to get, the SS Daytona is much harder to get from my experience. I could have had the BLRO but went for the BLNR instead.

[thesharkfactor]

Delighted to be a lucky owner;

[Potawatomi]

That's not the proper use of the word "halo" when it comes to manufacturing. Rolex is kinda boring in their designs and don't really have a halo piece. A PP grandmaster chime or a AP skeleton double balance in ceramic would be closer to the proper usage of the term "halo".

[Gotgolf52]

Both are beautiful watches but I am slightly toward the symmetry of Daytona plus I have smaller wrist feels much more comfortable. Debating to put up Pepsi for sale but end up pull off the ad




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[Stan Cooper]

Originally Posted by B2 Stealth

BLRO has always been my favorite watch model. No desire whatsoever for a Daytona in my collection.
Collectors complain about the bezel colors on the ceramic BLRO yet go crazy over BLROs with faded aluminum bezels which I find amusing.

I've felt the same way since the mid-sixties about the Pepsi; first a 1675 and now a 16710 with a ceramic insert.

[KVNNSCHNG]

Best watch in the Rolex lineup IMO!




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[espanol]

Not sure about the AD games and all, but I think it's success is pretty logical.

Someone new to watches wants a Rolex. Where do they go first? Black Submariner or DJ. But then they learn about a bi-colored Sub equivalent. "I don't dive, but I do travel." Wow, I get a colorful bezel, second (even third) timezone, choice of two bracelets, and it's well-regarded by all watch enthusiasts. All for essentially the same price as a black Submariner? And wait again, you tell me it's desirable and hard to get? Well, I want it even more now. Sign me up!

[D3R3K]

I feel lucky to have mine! My AD committed to getting one for me and then the supply totally dried up. He ultimately came through in 2023!

[Mr Ben]

Originally Posted by THE_FOOT

I don't really get the hype around the current iteration of the pepsi, i have a BLNR and have to say that i'm not a huge fan of the ceramic bezels, getting the BLNR pushed me into buying a 16700 instead of a current pepsi and i have to say the older aluminium bezel models are just better in every way, anyone hankering after a pepsi and can't get one from an AD just buy an older one, you won't be disappointed!

I have to agree. The ceramic bezel transformed the Daytona from a watch I liked to a watch I loved. It frames the dial perfectly but it just doesn’t do it for me on the GMT.

I’d take a 5 digit on Oyster to keep it as low key as is possible with a red and blue watch.

[Pouring2010]

Was lucky to get BLRO this year.

3 years on waitlist.

Good relationship with SA and AD.

Turned down a two tone Daytona earlier in year as not my style. A couple of months later offered the Pepsi

The watch just pops in a way no Daytona or other Rolex has for me.

A big love


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[Pouring2010]

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[worldofoyster]

I don't think the Pepsi was that difficult to get. Got mine within 3 months after the 1st inquiry.

[sigma089]

The ceramic Pepsi is certainly a great watch, though the "blue" is an acquired taste imo. Personally, I don't think the hype will last, and it will return to previous GMT status. It has not and will not surpass Daytonas in desirability any time soon.

In the end due to the colors, GMTs (apart from the new GRNRs) are pretty loud watches. That is and has certainly been attractive for a lot of buyers in the past few years, but I don't think this will be the case in the future.

I certainly remember times, when really no one wanted a GMT. You couldn't give them away for the longest time, especially the WG surounds 16750s. I am really fascinated by the fact that after the introduction of the new Pepsi everyone seemed to forget and vintage GMTs have soared. No one wanted them for years. They always traded below subs for example.

Since the Zenith, Daytonas have always been the Rolex grail. I think that won't change any time soon, regardless of what some dealers will tell you.

[Wilco68]

Haven’t got either, but have certainly seen them IRL.

Personally I would rather have the Daytona out of the two. The BRLO just leaves me cold aesthetically. Ok, it’s got a history but looking at it I just don’t get its popularity at all.

In the GMT range alone, prefer the new Zombie or at a push, the BLNR.

[swish77]

Daytonas still rule. All you need to do is look at prices on the secondary market vs. retail prices.

When Rolex figures out how to get the colors right on the BLRO bezel, I’ll be a fan too.