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#31 |
"TRF" Member
Join Date: Feb 2024
Location: UK
Posts: 172
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Tbh i often ask myself this when considering watch purchases.
2024 UK Prices Sub Date £9000.....but it will probably be 10% more by time youre allocated one Seamaster £5600.....and you can get a 10% discount Is the Sub twice as good as the Seamaster? hell no! Same works for the Speedy Vs Daytona. I actually think the Datejust is worth the premium over an Aqua Terra though Rolex make great watches but its USP for a large section of society is Resale value and Brand Cache (Veblen goods). If Rolex ramps up production so resale value is taken away as a reason to buy one, and they become less aspirational because everyone is wearing them, then what does Rolex have left? A good, solid watch.....but that it....no real USP, theyre slightly better than Omega but not by much and certainly not worth the MSRP over Omega in my opinion Perfect watch catalogue in my opinion would be Oyster Perpetual Seamaster GMT or Explorer 2 Speedmaster Datejust Controvertial no doubt ;-P |
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#32 |
"TRF" Member
Join Date: Aug 2022
Location: USA
Posts: 322
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This is a very fair assessment IMO
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#33 |
"TRF" Member
Join Date: Oct 2021
Real Name: It's not Tim
Location: EST
Watch: 126610LN
Posts: 1,150
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#34 |
2024 Pledge Member
Join Date: Dec 2021
Location: USA
Posts: 892
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I don’t think it’s fair to put design language aside when debating between the two. As that’s a massive factor in desire, resale value… etc.
Rolex is an exercise in restraint. Every new update we all geek out over the tiniest adjustments. We can’t say the same for Omega besides maybe one model, the Speedmaster. Some say Rolex designs are tired and boring. Omega is definitely more experimental and fun. Sent from my iPhone using Tapatalk |
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#35 |
"TRF" Member
Join Date: Mar 2019
Location: Atlantis
Posts: 1,448
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It is pretty simple. To many people, the brand on the dial is the ONLY thing that matters.
Rolex watches are great but they are mid tier mass-produced watches just like Omega and many other brands. Not saying this in a negative way. Many brands in the same price category as Rolex make great watches that last. However, the Rolex brand is incredibly strong and Rolex understands how important that is and does everything it can to protect the image. |
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#36 | |
"TRF" Member
Join Date: Jan 2009
Real Name: Larry
Location: Kentucky
Watch: Yes
Posts: 34,845
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#37 |
"TRF" Member
Join Date: Apr 2018
Location: USA
Posts: 543
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#38 |
"TRF" Member
Join Date: Jan 2023
Location: Stockholm
Watch: Just a Daytona
Posts: 1,278
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For me, yes.
When I finally decided to buy a luxury watch, without ever having handled a luxury watch, it was 100% going to be a Rolex, and the only connection to the brand I could possibly have had was through marketing. Of course, if the watch had been a disaster, I'd have switched; so the product must deliver to some degree. Omega leave me completely cold. Love that they exist, love the variety they produce, love the quality of their watches, love that they're popular: but I'll never buy one. I wish I could evaluate a watch purely on the reality of the watch itself (shorn of brand), but I can't. Having said that, isn't it odd that Rolex's marketing is so good? Rolex, of course, don't make advertisements: they farm all that out to advertising firms (I'm guessing). If Rolex's marketing is that good, doesn't this just mean that their advertising firm is that good? And why doesn't Omega hire them? Is it just a question of money? Does Rolex spend more on advertising than everyone else? It's hard to believe that LVMH couldn't out-punch Rolex in advertising-spend. A history of the advertising firms that Rolex has used throughput the ages would be a great read. This is probably all far more chaotic than we suspect. Yes, you have to have a minimum quality product to get you in the public eye, but once there, markets move according to sensitive and unpredictable factors, which probably become self-reinforcing for reasons no one understands and voilá: one Swiss watch-maker gobbles-up 30% of the entire Swiss watch-industry. |
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#39 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Jan 2018
Location: Florida
Watch: Sub, DJ41, GMT
Posts: 7,822
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Is Rolex THAT much better than Omega?
I only have Rolex and Omega watches. They’re my two favorite brands. I love Omega, but I prefer Rolex.
BTW, the most accurate watch I have is my Submariner 114060 with the 3130 movement. Also, people over exaggerate Rolex marketing. Omega has great marketing, too. But great marketing only takes you so far. You still have to deliver great products. ![]() Sent from my iPhone using Tapatalk |
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#40 | |
"TRF" Member
Join Date: Jul 2009
Real Name: Scott
Location: UK
Watch: ^^^ for now
Posts: 5,756
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Quote:
To answer your question, I would say no. Not at all. When Rolex watches sat in dealer's display cabinets unsold and could be had with discounts not that many years ago, it was not because they were of lesser quality then. It was purely about demand. The Omega watches I have handled feel to be of a very similar quality. The Cartier Santos I'm wearing right now is as as good quality wise as any Rolex. Rolex watches retain value because they are in high demand. Nothing more, nothing less. ![]()
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Past: 6239 (yes, I know... ![]() Present: 16600, 116509, Cartier Santos Green. |
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#41 |
"TRF" Member
Join Date: Jan 2018
Location: Georgia
Posts: 6,261
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The fact that this topic is back is actually very refreshing! It used to be all about these silly debates, Daytona vs Speedmaster etc etc before the forum/market morphed into frustration with AD, nicknames and the like.
My two cents: both are good brands, I think Omega diluted itself with many iterations. I have both in my collection and don’t foresee ever not having both brands |
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#42 |
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Join Date: Oct 2019
Location: Tennessee, USA
Watch: 16800
Posts: 526
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I think only in the last 10-15 years has Rolex quality surpassed Omega, but it’s only with certain references and the difference is minimal.
To me, Omega is a much better value and more fun to buy. Sent from my iPhone using Tapatalk |
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#43 | |
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Join Date: Jul 2009
Real Name: Scott
Location: UK
Watch: ^^^ for now
Posts: 5,756
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Quote:
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Past: 6239 (yes, I know... ![]() Present: 16600, 116509, Cartier Santos Green. |
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#44 |
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Join Date: Nov 2017
Location: up a hill
Posts: 1,926
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Yes.
Back in the 1960s, and before that, Omega was the "prestige" posh watch brand, and Rolex was the cheaper option. I think nowadays in terms of quality of the product, they are about equal, but Rolex has better brand perception in the minds of the general public. Hans Wilsdorf's business philosophy was "only great marketing is needed to make a company successful".
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#45 |
"TRF" Member
Join Date: Dec 2020
Location: Here and There
Posts: 731
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Agree 100%. I may add that even brand prestige is recent for Rolex. Omega brand prestige was > or at least = to Rolex until late Sixties or early Seventies. It's the quartz crises then Swatch ownership of Omega, and finally the Paul Newman Daytona charity sale, the introduction of the Panda Daytona 2016, and Insta Rolex hype that really flipped it unanimously to Rolex favour. What about old tiny sports Rolex bracelets, I'm sure a lot here have or remember them.
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#46 |
"TRF" Member
Join Date: Mar 2012
Location: Tampa, FL
Watch: 1680
Posts: 519
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You can argue Rolex vs Omega all day long.
Owning both there's one department that Omega absolutely dominates Rolex and that is the presentation boxes their watches arrive in. I wish for the day Omega brings back a 300c GMT. |
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#47 | |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Jan 2018
Location: Florida
Watch: Sub, DJ41, GMT
Posts: 7,822
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Quote:
Brand perception and marketing are two different things. What would be the outcome if the Rolex marketing department left and worked for Invicta? Very simple. Invicta would still be Invicta and Rolex would still be Rolex. Sent from my iPhone using Tapatalk |
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#48 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Mar 2010
Location: Paris, France
Posts: 34,981
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Does it matter?
Both brands make some great models and some not-so-great models. Buy what you like. ![]() |
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#49 |
"TRF" Member
Join Date: Apr 2012
Location: London
Watch: 114060LB
Posts: 3,903
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#50 | |
"TRF" Member
Join Date: Nov 2017
Location: up a hill
Posts: 1,926
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Quote:
I don't own an Omega, but I'm Omega-curious.
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#51 |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Mar 2017
Location: United States
Watch: Rolex and Patek
Posts: 11,043
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Rolex is on a par with both Omega and Breitling. Rolex has had the better marketing and used brand Ambassadors to fullest from the start. Ian Flemming's partiality to Rolex did not hurt it, for sure. On resale value Rolex is king, but on build quality it is among the group of its peers. One cannot overlook the fact NASA choose Omega over Rolex for their space flight. Rolex leads the pack on PM and jeweled models. Omega leads the pack on complicated movement offerings.
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#52 | |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Jan 2018
Location: Florida
Watch: Sub, DJ41, GMT
Posts: 7,822
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Is Rolex THAT much better than Omega?
Quote:
Omega already has a world class marketing organization. They do things that Rolex doesn’t do. For example, they have marketing arrangements with major movies (i.e., James Bond). Sent from my iPhone using Tapatalk |
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#53 |
"TRF" Member
Join Date: Sep 2017
Location: Southeast
Watch: 214270
Posts: 2,675
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FWIW I wear my Speedy more than my 2 Rolexes
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Never place your happiness on something you have or can physically acquire |
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#54 |
"TRF" Member
Join Date: Mar 2011
Real Name: Michael
Location: RTP, NC, USA
Watch: ♕& Ω
Posts: 5,179
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LOL. Good luck with that!
Yes, it's all marketing.
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Enjoy life - it has an expiration date. Disclaimer: Please note that the avatar is not an accurate representation of how I look. The camera adds 10 pounds... |
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#55 | |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Jan 2018
Location: Florida
Watch: Sub, DJ41, GMT
Posts: 7,822
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Quote:
My Seamaster after-market value dived like a rock after I bought it. My Submariner increased in value after I bought it. Not that it matters to me, because I’m not a flipper. I keep all my watches But facts are facts… Sent from my iPhone using Tapatalk |
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#56 | |
"TRF" Member
Join Date: Dec 2020
Location: Here and There
Posts: 731
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Quote:
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#57 | |
"TRF" Member
Join Date: Oct 2019
Location: Tennessee, USA
Watch: 16800
Posts: 526
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Is Rolex THAT much better than Omega?
Quote:
I don’t think we’re defining value in the same way. To me, value is what I get in return for the money I spend. If I get a lot for the money I spend, that’s better value. If I don’t get as much for the money I spend, that’s lower value. Omega is a better value because you get a watch nearly as good or maybe just as good as a Rolex (depending on the reference), but it costs much less than a Rolex. Value is not the same as return on investment or appreciation. Sent from my iPhone using Tapatalk |
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#58 | |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Jan 2018
Location: Florida
Watch: Sub, DJ41, GMT
Posts: 7,822
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Quote:
Which models can you get 40%-50% below retail? Sent from my iPhone using Tapatalk |
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#59 | |
2024 ROLEX SUBMARINER 41 Pledge Member
Join Date: Jan 2018
Location: Florida
Watch: Sub, DJ41, GMT
Posts: 7,822
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Is Rolex THAT much better than Omega?
Quote:
Yes, they cost less in most cases. Sent from my iPhone using Tapatalk |
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#60 |
"TRF" Member
Join Date: Apr 2015
Location: .
Posts: 351
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Short answer is yes in almost every aspect of watch.
I own multiple watch from each brand |
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