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Old 23 August 2021, 03:23 PM   #1
DCheeta
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It would then follow that they would have to produce significantly less watches per year, no?
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Yes, and that's exactly what I heard, they are cutting back production, as much as 35%.
These guys had some foresight. Ten years ago they predicted this current situation.
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Old 28 August 2021, 07:18 AM   #2
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These guys had some foresight. Ten years ago they predicted this current situation.

If only I had acted on it!


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Old 28 August 2021, 09:04 AM   #3
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Bought my SubC Date in 2011 when a Rolex AD would actually sell you something you wanted, without first making you buy a bunch of slow-moving stuff and some overpriced jewelry. And bribe them with a case of wine.
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Old 28 August 2021, 09:28 AM   #4
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If only I had acted on it!


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So.... what direction do you see rolex going into for the next decade?
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Old 15 August 2011, 05:58 AM   #5
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Wow, very funny to go back and read threads like this. Rolex prices increase so far beyond inflation it's amazing. At some point, it is going to bite Rolex. Most people here won't agree with me but that is my opinion. When you're increasing your prices at such a significantly higher rate than everything else, you're entering new markets and new demographics.
I agree completely
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Old 23 August 2021, 10:50 AM   #6
geoffreyis
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This is going to age well. It’s fun to see these old predictions.
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Old 23 August 2021, 10:56 AM   #7
Dr.Smellody
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Ha ha ha. Time machine. . . Take me back!
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Old 28 August 2021, 09:39 AM   #8
Mendota
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I didn't read the date before posting...
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Old 28 August 2021, 09:57 AM   #9
bob sims
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and 15 years later people are paying $16k for these same dreary no gold black subs that have been made in the millions upon millions and will continue to be made in the millions and millions.
Yet people here are crucified for paying $20k and getting a lovely colored green sub produced in much lower numbers and that will never be made again.
Go figure.
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Old 28 August 2021, 10:35 AM   #10
Tricolore66
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Funny! I'm currently wearing the Z-series Sea Dweller 16600 that I bought used BNIB around that time for $3,800. I bought a stainless Daytona for $7,800 around the same time. I wish I still had that one!
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Old 3 November 2021, 02:29 PM   #11
WhomstWatchGuy
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2000-2004 /2010-2014 = great years in Rolex purchasing.

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Old 3 November 2021, 08:48 PM   #12
Glidelock
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Those were the days, and I sure miss some of the people who posted on this thread! Either way…IBTL boyz!!!
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Old 3 November 2021, 11:22 PM   #13
kareemthedream33
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Man do I miss these times! Back then you could have a killer collection for 15k or so and walk into an AD and get treated like gold. And there was no instagram or youtube hype, just a bunch of watch nerds chatting and debating.....and of course the one thing that hasn't changed is everyone complaining about prices!

Cheers. Hope all the OG's of this forum and newbies alike are doing well.
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Old 3 November 2021, 11:40 PM   #14
dnpina
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A 16yr old thread?

I bought my F series 14060M in 2005 for $2400 LNIB from seller RobRobin. And I debated spending so much. My dad wears it now.

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Old 3 November 2021, 11:55 PM   #15
Jeff6t6
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Brings back memories.. over 15years later..... Aging with value
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Old 4 November 2021, 01:17 AM   #16
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First Sub(no date) I bought was £2k..sold it though and had to pay the ridiculous figure of £4k to buy one with date a few years later.....I still have that. Both were just sat there in the window at the AD. The no date Sub became a Yachtmaster which was £2950.....found the receipt the other day. Had to laugh at a 36mm Exp ad on ebay the other day which still came with its £2300 price tag even though the watch was now on at £6300.....
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Old 4 November 2021, 01:53 AM   #17
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Nice bump. Crazy prices these days
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Old 4 November 2021, 02:04 AM   #18
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This is discussion like about bitcoin or Tesla share price pre 2020. Besides half of inetersting discussions on this forum would not take place ;-)
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Old 4 November 2021, 03:16 AM   #19
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According to this season of Succession, some dealers are selling a black sub for $40k
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Old 4 November 2021, 03:42 AM   #20
shaunylw
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I love seeing the old pricing threads. In 15 years from now we will likely laugh at spending 10k on a sub because MSRP will be 17k and they will sell for 35k on the grey side.


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Old 4 November 2021, 03:50 AM   #21
telesquire
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The first person I knew to own a Rolex Submariner was my older brothers friend somewhere in the late 80's. He paid £300 for it used from a local AD he'd fitted a safe for. I marvelled a few years later because he sent it back to Rolex and it was returned looking like a new watch for a couple of hundred pounds....that at the time was a revelation itself.
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Old 7 August 2023, 01:03 AM   #22
JackPackage
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Oh boy, looking at this thread brings back some old memories of reasonable Rolex prices… I’d imagine that in another 10 years we’ll be talking how $10k retail seems reasonable for a Sub, since the MSRP will probably move closer to $20k by 2033. It’ll also be interesting to see how Tudor prices move, it would be interesting to see whether Tudor will experience a similar shift towards higher pricing, seeing how Tudor in 2023 is about the same market wise as Rolex in 2003.
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Old 7 August 2023, 01:31 AM   #23
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Hard to believe a SubDate was just $4500 in 2005. My first DJ SS with an engine turned bezel was $695 list.
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Old 7 August 2023, 02:27 AM   #24
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Hard to believe a SubDate was just $4500 in 2005. My first DJ SS with an engine turned bezel was $695 list.
In 2005 average new home cost 232k.
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Old 28 August 2024, 05:11 PM   #25
xrole
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Hard to believe a SubDate was just $4500 in 2005. My first DJ SS with an engine turned bezel was $695 list.
Maybe you and some others need to do a little reading into how inflation works. $4,500 in 2005 is worth $7,247.47 today. https://www.in2013dollars.com/us/inf...05?amount=4500

So in reality the prices aren't that different.
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Old 7 August 2023, 01:51 AM   #26
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Wow! This is mad!

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Old 7 August 2023, 04:03 AM   #27
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Old 7 August 2023, 08:21 AM   #28
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Anyone have any idea what the current availability is with respect to purchasing a new sub from an AD?
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Old 7 August 2023, 09:18 AM   #29
Luisrm02
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Anyone have any idea what the current availability is with respect to purchasing a new sub from an AD?
Slim to none. Got mine at my AD after over 10 months.
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Old 7 August 2023, 09:38 AM   #30
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I waited almost 2 years
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