The Rolex box

[VICI]

I agree with the OP.

It's so funny to read the posts of Rolex fans as if it is the epitome of brands that does everything right.

There is always room for improvement. Resale value aside, it would be nice to have a more impressive box. Perhaps it would then sit out and be used.

I like the presentation of Patek & AP boxes more than that of Rolex and they're around the same price point for some models.

There is life beyond Rolex.


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[Tokyo Time]

OP, I feel your pain and agree 100%. This is the beautiful hardwood box to my Oakley TI Minute Machine watch that blows away my Daytona's box. Oakley is a friggin sunglasses manufacturer and don't even make their own watches but the fact they took this effort is impressive. I do think that all the older Rolex packaging that while not of the highest quality is model-centric making it uniquely ROLEX.

[sathwik]

Originally Posted by benlee

such a beautiful box and at that price point, game over for the rest!! if i had a lot of money and if i were collecting a large number of watches, i would pick this up just for the box, apart from the beautiful watch itself!

[jeffgo888]

i agree. Exactly what i said earlier. They mass produce the boxes and do not take the time or effort to create new boxes or packaging, simply because they feel they do not have to do so. And i agree with them. Like I mentioned earlier they feel that their watch heritage speaks for itself. Roger Federer and Tiger woods and Michael Jordan, among others, are Rolex wearers, including Daniel Craig himself. With that clientele, what incentive do they have to create new packaging? if its good enough for Roger, its good enough for me...lol

[sathwik]

Originally Posted by VICI

I agree with the OP.

It's so funny to read the posts of Rolex fans as if it is the epitome of brands that does everything right.

There is always room for improvement. Resale value aside, it would be nice to have a more impressive box. Perhaps it would then sit out and be used.

I like the presentation of Patek & AP boxes more than that of Rolex and they're around the same price point for some models.

There is life beyond Rolex.


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i guess its because of this "rolexsnob" a lot of loyalists and watch connoisseurs are graduating to brands like AP and let the rolexsnobs rave on forever about whatever rolex does as the ultimate practice in horology.
I'm a big rolex fan myself, but i cannot agree everything they do is right just because i love it.

i agree when you say there is life beyond rolex.

[jeffgo888]

Originally Posted by VICI

I agree with the OP.

It's so funny to read the posts of Rolex fans as if it is the epitome of brands that does everything right.

There is always room for improvement. Resale value aside, it would be nice to have a more impressive box. Perhaps it would then sit out and be used.

I like the presentation of Patek & AP boxes more than that of Rolex and they're around the same price point for some models.

There is life beyond Rolex.


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i agree ,there is always room for improvement.
and i never mentioned that Rolex does everything right. Of course not
the point i was making is, they Dont care if they dont make everything right
What they care about is Making the watch perform right, which is what they did. Do you think they will listen to people telling them their presentation box is not nice? yea right
However, if you tell them that there is a.movement issue in their submariner line model, then now you get their attention. Point is, they focus their resources on issues that matter the most: timepiece quality.
Will they care about whether you like their box or not? probably not.
Would you NOT buy a Rolex simply because you dont like the box? Probably not, youd still buy it.
Would you buy a Tag Heuer if you liked the box?
Rolex knows this prioritisation.

only my 2 cents

[sathwik]

Originally Posted by jeffgo888

i agree ,there is always room for improvement.
and i never mentioned that Rolex does everything right. Of course not
the point i was making is, they Dont care if they dont make everything right
What they care about is Making the watch perform right, which is what they did. Do you think they will listen to people telling them their presentation box is not nice? yea right
However, if you tell them that there is a.movement issue in their submariner line model, then now you get their attention. Point is, they focus their resources on issues that matter the most: timepiece quality.
Will they care about whether you like their box or not? probably not.
Would you NOT buy a Rolex simply because you dont like the box? Probably not, youd still buy it.
Would you buy a Tag Heuer if you liked the box?
Rolex knows this prioritisation.

only my 2 cents

its exactly that don't care attitude of theirs that is the problem.

Would you NOT buy a Rolex simply because you dont like the box?

maybe after having the DD40 and GMT TT already, in future when I'm considering a SKYD or a platinum DD/Daytona (all of which i want to buy),i would seriously look at other brands at that price point because of the presentation, brand value,individuality,customer commitment and attention to all details beyond the watch.
sometimes just the rolex name or quality is not enough to sell watches. but rolex doesn't care anyways because if not me,some1 else who overlooks this is ready to buy it anyhow.

[KarlS]

I certainly didn't buy either of my Pateks because of the box nor the Rolex 116655. But when you open that Patek box you just see a company that thrives on quality from beginning to end...and that gives some satisfaction. Otherwise as I said before...save $ 300 bucks and ask them to stick it in a paper packet

[jeffgo888]

Originally Posted by sathwik

its exactly that don't care attitude of theirs that is the problem.

Would you NOT buy a Rolex simply because you dont like the box?

maybe after having the DD40 and GMT TT already, in future when I'm considering a SKYD or a platinum DD/Daytona (all of which i want to buy),i would seriously look at other brands at that price point because of the presentation, brand value,individuality,customer commitment and attention to all details beyond the watch.
sometimes just the rolex name or quality is not enough to sell watches. but rolex doesn't care anyways because if not me,some1 else who overlooks this is ready to buy it anyhow.

just.because they didnt make the box to your liking, doesnt mean they dont care.
what other aspects of the Rolex brand failed your expectations?
brand value? then sell your watch.
customer committment? what does this mean?
individuality? how has this got anytjing to do with a presentation box?
i think in the end, if you feel that Rolex value is not to your standard, then yes ,feel free to get another model.
For me personally, the deep sea dweller and James Cameron heritage , speaks to me of individuality, heritage ,technology and value.
I have never owned a Patek or AP.
im sure they are special pieces.
But Rolex to me, exemplifies everything i want in a watch....;)

[asadtiger]

I agree with OP and the others...omega boxes are so cool lately and i am so tempted to get the speedy now when it has this great box which i can use as an object itself of display on a cabinet in my living room...i also like that it has goodies and will make the watch a cool historic thing when i pass it on.

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[WhatTheDeuce]

Just curious. Has anybody not bought a watch after they saw the box?


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[KarlS]

[QUOTE=WhatTheDeuce;6401495]Just curious. Has anybody not bought a watch after they saw the box?


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No but I probably wouldn't buy one if it came wrapped in newspaper and a plastic packet either!

[WhatTheDeuce]

[QUOTE=KarlS;6401700]

Originally Posted by WhatTheDeuce

Just curious. Has anybody not bought a watch after they saw the box?





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No but I probably wouldn't buy one if it came wrapped in newspaper and a plastic packet either!

So Rolex does a good enough job to get you to buy a watch. I'd say they know what they are doing.



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[KarlS]

Originally Posted by WhatTheDeuce

Just curious. Has anybody not bought a watch after they saw the box?


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[QUOTE=WhatTheDeuce;6401742][QUOTE=KarlS;6401700]


So Rolex does a good enough job to get you to buy a watch. I'd say they know what they are doing.



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Of course but if I had a PP 5167 R at the same price it wouldn't be a contest

[WhatTheDeuce]

Originally Posted by KarlS

Of course but if I had a PP 5167 R at the same price it wouldn't be a contest

Sorry, you lost me...


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[GB-man]

Yes. Rolex makes crap boxes. The watches however are superb.

[KBM]

Originally Posted by outtatime

I don't think so. I think it's whether the company should invest some amount in presentation. For a watch that costs as much as a car, they can afford to put forth some amount of effort. I've always felt Panerai's boxes/presentation were the best of the best. Are you "buying the box"? No, but it's a nice touch and we're talking unnecessary luxury goods anyway. It's probably more a function of Rolex's arrogance than anything.

Omega has really stepped up their game. The Spectre box is amazing.

Completely agree.