Learning how the world (Rolex and AD) works

[faaaaaaaasterrrrr]

I don't fault ADs for pulling this nonsense as it's what the market dictates. I hope they don't fault me for going to the grey market for my next purchase...

[Fujiman]

Well, between the designs of most of their current generation of watches, their marketing strategy, and aloofness to what their authorized dealers are doing, I will never buy a new Rolex again although I bought three over the years from their ADs.

[deltabravo786]

Its really infuriating what's going on in the market. I don't buy the "increased demand" BS!
If they can produce tons of useless datejusts, they can produce other steel watches that people ACTUALLY WANT!

I seriously think dealers are making higher margins by selling these steel watches to grey market dealers, above retail, who in return charge ridiculous money to us OR these dealers are using scarcity to sell us other low demand models that they usually sit on!

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[coralfarmer84]

Originally Posted by deltabravo786

Its really infuriating what's going on in the market. I don't buy the "increased demand" BS!
If they can produce tons of useless datejusts, they can produce other steel watches that people ACTUALLY WANT!

I seriously think dealers are making higher margins by selling these steel watches to grey market dealers, above retail, who in return charge ridiculous money to us OR these dealers are using scarcity to sell us other low demand models that they usually sit on!

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This! No way they are leaving 8k on the table for every SS Daytona they sell. Either they have an alias as a grey themselves or are indeed selling direct to them at a premium. I can’t even get an AD to sell me a daytona at msrp paired with another 30k gold watch. Flat out won’t do it! That’s a 43k sale they aren’t even interested in

[Flyfisher]

Rolex can pound sand.

I'll spend my watch money on other interests.

[op90no2]

Originally Posted by deltabravo786

If they can produce tons of useless datejusts, they can produce other steel watches that people ACTUALLY WANT!

Datejusts are useless. People who buy Datejusts are losers.

I hate myself. I hate my Datejust.

I'm gonna eat some worms now.

Edit: I just have to laugh and laugh and LAUGH at people who are genuinely angry because they can't buy the Rolex they think they want. Sheesh. It's just a watch.

[GB-man]

Welcome to the layer cake son.

[op90no2]

Originally Posted by GB-man

Welcome to the layer cake son.

I shouldn't say this. But I am a glutton for punishment. So...

I guess Rolex has done such a good job of convincing people that owning a Rolex makes them important, now people think they actually DESERVE a Rolex.

Or something like that.

Rolex knows what they are doing. If you could buy any Rolex model for what the things are actually worth, nobody would want to own them.

This shortage and all these games just make the product more desirable.

I like the watches, enjoy wearing my useless Datejust. Might buy another Rolex one day. Maybe an Explorer 1 or an OP. Personally, I don't really like most Rolex models. They're fine, but whatever. The Submariner is kinda nice, I guess. I see shleps wearing Submariners on the train all the time. I'm a shlep, too, but I wanna pretend I'm better than the average shlep.

This shortage thing will work itself out eventually. Rolex is smart, not overextending itself in what may turn out to be a market bubble. The shortage drives hype and, with luck, benefits them over the long haul.

There's like ten jillion luxury watch brands out there. The mature enthusiast says to himself, "Self, Rolex is in this for Rolex, not for me. Patience is a virtue. If Rolex doesn't want to sell me a watch, I'll find another watch to buy. Or I'll be satisfied for the time being with the seventeen watches I already own."

The real problem here isn't Rolex. It's all the bloody people who want to own Rolexes. You do not want to own a Rolex if everyone and his brother has one.

So chill out. Seriously.

[Fitz The Barber]

My AD plays ZERO games. I get any watch I want time and time again. Except Daytona.

[Fujiman]

Originally Posted by op90no2

I shouldn't say this. But I am a glutton for punishment. So...

I guess Rolex has done such a good job of convincing people that owning a Rolex makes them important, now people think they actually DESERVE a Rolex.

Or something like that.

Rolex knows what they are doing. If you could buy any Rolex model for what the things are actually worth, nobody would want to own them.

This shortage and all these games just make the product more desirable.

I like the watches, enjoy wearing my useless Datejust. Might buy another Rolex one day. Maybe an Explorer 1 or an OP. Personally, I don't really like most Rolex models. They're fine, but whatever. The Submariner is kinda nice, I guess. I see shleps wearing Submariners on the train all the time. I'm a shlep, too, but I wanna pretend I'm better than the average shlep.

This shortage thing will work itself out eventually. Rolex is smart, not overextending itself in what may turn out to be a market bubble. The shortage drives hype and, with luck, benefits them over the long haul.

There's like ten jillion luxury watch brands out there. The mature enthusiast says to himself, "Self, Rolex is in this for Rolex, not for me. Patience is a virtue. If Rolex doesn't want to sell me a watch, I'll find another watch to buy. Or I'll be satisfied for the time being with the seventeen watches I already own."

The real problem here isn't Rolex. It's all the bloody people who want to own Rolexes. You do not want to own a Rolex if everyone and his brother has one.

So chill out. Seriously.

Well said. I have to say, I was once a fanboy but the whole Rolex thing is becoming a bit distasteful to me to the point where I'm not enjoying mine as much as I once did.