![]() |
ROLEXROLEXROLEXROLEXROLEXROLEX
ROLEXROLEXROLEXROLEXROLEXROLEX
![]() |
#61 |
"TRF" Member
Join Date: Jul 2018
Location: Paris
Posts: 478
|
Prices are raising as fast as the second market is falling.
Things are getting very interesting |
![]() |
![]() |
![]() |
#62 |
"TRF" Member
Join Date: Nov 2023
Location: US
Posts: 87
|
I think they actually might be dropping some new releases...let's see.
|
![]() |
![]() |
![]() |
#63 |
"TRF" Member
Join Date: Jan 2019
Location: Los Angeles
Posts: 3
|
I just bought a 15510ST
They said it has to leave on Thursday. My money is on an increase on prices |
![]() |
![]() |
![]() |
#64 |
Banned
Join Date: Mar 2023
Location: New York
Posts: 384
|
If they raised prices I think people would still buy them. I definitely still want. lol.
Sent from my iPhone using Tapatalk |
![]() |
![]() |
![]() |
#65 |
"TRF" Member
Join Date: Oct 2016
Location: Montana
Posts: 3,223
|
|
![]() |
![]() |
![]() |
#66 |
Banned
Join Date: Mar 2023
Location: New York
Posts: 384
|
|
![]() |
![]() |
![]() |
#67 |
"TRF" Member
Join Date: Jul 2018
Location: Scotland
Watch: AP/Rolex
Posts: 264
|
|
![]() |
![]() |
![]() |
#68 |
"TRF" Member
Join Date: Apr 2020
Location: Orange County
Posts: 1,798
|
Wish I had the means when the 15407st dropped. It was under $30k smh
__________________
AP 15500ST (Silver) // ♛ Rolex 126334 (Blue Roman, Fluted, Jubilee) // Ω Moonswatch (Mission to Pluto) // G-Shock GA2100-1A1 |
![]() |
![]() |
![]() |
#69 |
"TRF" Member
Join Date: Oct 2016
Location: Montana
Posts: 3,223
|
|
![]() |
![]() |
![]() |
#70 | |
"TRF" Member
Join Date: Oct 2018
Location: USA
Posts: 1,202
|
Quote:
Don’t think it was ever below $30k. It was released at $44k. 15305st was around $30k. Thank god I was able to mine at $51k even thought that was a ton at the time Sent from my iPhone using Tapatalk |
|
![]() |
![]() |
![]() |
#71 |
"TRF" Member
Join Date: Oct 2016
Location: Montana
Posts: 3,223
|
Correct. I don't recall the Steel QP RO ever being $30k.
It was, indeed, released at $44k, then made its way up to $51.5k in 2020. And now it's above $100k. |
![]() |
![]() |
![]() |
#72 | |
"TRF" Member
Join Date: Jan 2013
Real Name: SMD
Location: LGA/EWR/ORD
Watch: AP/PP
Posts: 3,697
|
Quote:
https://www.watchcollectinglifestyle...ctures-pricing |
|
![]() |
![]() |
![]() |
#73 |
"TRF" Member
Join Date: Oct 2018
Location: USA
Posts: 1,202
|
|
![]() |
![]() |
![]() |
#74 |
"TRF" Member
Join Date: Oct 2016
Location: Montana
Posts: 3,223
|
|
![]() |
![]() |
![]() |
#75 | ||
"TRF" Member
Join Date: Apr 2020
Location: Orange County
Posts: 1,798
|
Quote:
Quote:
__________________
AP 15500ST (Silver) // ♛ Rolex 126334 (Blue Roman, Fluted, Jubilee) // Ω Moonswatch (Mission to Pluto) // G-Shock GA2100-1A1 |
||
![]() |
![]() |
![]() |
#76 | |
"TRF" Member
Join Date: Jul 2014
Location: Houston
Watch: AP 26240st,26420ce
Posts: 247
|
Quote:
Congrats! Are they shipping it to you? If so, they always need to ship out by Thursday as they ship overnight and they don’t want the watch to be sitting at UPS over the weekend (they don’t do weekend deliveries). If they’re not shipping to you, disregard above lol Sent from my iPhone using Tapatalk |
|
![]() |
![]() |
![]() |
#77 |
"TRF" Member
Join Date: Jan 2019
Location: Los Angeles
Posts: 3
|
Yes they are shipping it to me. Paying online was very easy. Can’t wait to have it to come to my doorstep on Friday. Needs adult signature lol.
|
![]() |
![]() |
![]() |
#78 |
"TRF" Member
Join Date: Aug 2016
Location: Los Angeles, CA
Watch: AP 15500
Posts: 700
|
|
![]() |
![]() |
![]() |
#79 |
"TRF" Member
Join Date: Jan 2023
Location: USA
Posts: 811
|
I will be very sad if they increase prices :(
|
![]() |
![]() |
![]() |
#80 |
"TRF" Member
Join Date: May 2014
Location: Europe
Posts: 53
|
From one perspective it would be crazy to raise prices in this declining watch market and economy. But from the other hand, we are still not able to buy an RO on a walk-in, so demand must be still higher then production. They are a luxury brand after all.
But its crazy how much they raised their prices the last years. |
![]() |
![]() |
![]() |
#81 |
"TRF" Member
Join Date: Jun 2023
Location: US
Watch: AP/RM
Posts: 27
|
I just think it’s short sighted because the calculus on the losses you need to take on other pieces from them to buy a RO retail has already changed substantially. So if they further decrease the delta between retail and open market to take advantage of that spread on the RO further it will only hinder their demand on everything else that much more but let’s see.
I could also see them shocking the world and doing price drops. They released these newer offshores at a slightly lower price point than before. What if they were applying that to everything? That would make the above go in reverse and potentially restore some hype to the brand. Albeit cutting prices prob highly unlikely, more tin foil hat. |
![]() |
![]() |
![]() |
#82 |
"TRF" Member
Join Date: Jan 2019
Location: Los Angeles
Posts: 3
|
|
![]() |
![]() |
![]() |
#83 |
Banned
Join Date: Mar 2023
Location: New York
Posts: 384
|
If AP wants to top Patek they will probably have to continue to raise prices. Keep updating and upgrading their Boutique experience. Which I think is really great imo already.
Sent from my iPhone using Tapatalk |
![]() |
![]() |
![]() |
#84 | |
"TRF" Member
Join Date: Jul 2020
Location: Europe
Watch: AP & Rolex
Posts: 1,470
|
Quote:
This year they will most likely stay ahead as well. In general on the topic of price increase and original topic: FHB has been quoted saying he expects 2.3bn CHF in 2023, if true this will be 15% increase which cannot be due to price only, there is volume component as well. I can dig in an interview with him (I think from 2022) where he says that they can sell 80,000 pieces. Even if the market cools off by 25% since then, which in fact it isn't, it will be still above the production capacity. The reality is that the brand is so strong and well perceived that they can keep on increasing prices and hold momentum especially with the 150th anniversary in 2025. I think they won't be another increase this year, since in Europe we already had the 2nd one in October. |
|
![]() |
![]() |
![]() |
#85 |
"TRF" Member
Join Date: Aug 2018
Location: HK
Posts: 4,366
|
|
![]() |
![]() |
![]() |
#86 | |
Banned
Join Date: Mar 2023
Location: New York
Posts: 384
|
Quote:
I mean in terms of prestige. Sent from my iPhone using Tapatalk |
|
![]() |
![]() |
![]() |
#87 | |
"TRF" Member
Join Date: May 2012
Real Name: Gareth
Location: Surrey, UK
Watch: AP/Rolex
Posts: 2,213
|
Quote:
As an aside, I just don’t understand the comments about the grey/2nd hand market prices bearing any relation to how AP choose to price their new watches….especially as the CPO initiative has still yet to happen. |
|
![]() |
![]() |
![]() |
#88 |
"TRF" Member
Join Date: Jun 2020
Location: Taiwan
Posts: 3,810
|
Yeah, the craziness of the last few years has really turned things on their head. AP is in the business of selling watches, not propping up people's ill-conceived alternative asset portfolios.
__________________
AP 15500ST Grey // 26237ST Beast // 26331ST Panda // 15450ST Blue // 77350CE Bucci // 26240CE 50th // 15407ST // 26715.ST.ZZ || Rolex 116520 White // 116710 BLNR // 126200 Blue || Omega Seamaster NTTD // Speedy Tokyo LE "Rising Sun" // Speedy cal. 321 "Ed White" A timeless classic - Winding, ticking, faithful time - Golden crown of trust |
![]() |
![]() |
![]() |
#89 |
"TRF" Member
Join Date: Oct 2016
Location: Montana
Posts: 3,223
|
The unfortunate part is that AP has been keying off secondary market / ill-conceived alternative asset portfolios propped valuations to determine their MSRP price increases.
That's why one year had 3 increases in the US market. |
![]() |
![]() |
![]() |
#90 |
2024 Pledge Member
Join Date: Apr 2020
Location: Singapore
Posts: 1,315
|
Was at AP House Hong Kong yesterday, no imminent price increases.
Got to try this on. Very cool. ![]() Sent from my iPhone using Tapatalk |
![]() |
![]() |
![]() |
Currently Active Users Viewing This Thread: 2 (0 members and 2 guests) | |
|
|
*Banners
Of The Month*
This space is provided to horological resources.